the business case for twitter
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TWITTERTHE BUSINESS CASE
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WHY TWITTER?
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It’s the world’s defacto
information & news network
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WHY TWITTER?
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1 Billion Tweets every
3 days
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ADD YOUR VOICE
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Play a part in global
conversations right now! #2012Olympics
YOU
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ADD YOUR VOICE
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#RioPlus20 was seen more than 1 billion times Play a part in these
conversations
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THE PROFESSIONAL GRAPH
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LinkedIn relates to interactions with professional peers
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THE SOCIAL GRAPH
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Facebook relates to interactions shared with friends & family
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THE INTEREST GRAPH
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Twitter relates to interactions shared with those with similar interests
Connect with users who are interested in specific
products, topics & services
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INFLUENCE
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Engage with key influencers, amplify your key initiatives, become thought leaders
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IT’S ABOUT PEOPLE
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A coherent Twitter strategy will enable you to engage as a business…
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IT’S ABOUT PEOPLE
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…but also as individuals to other individuals.
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TWITTER IS ABOUT PEOPLE
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This helps build awareness of your brand, products & values.
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BUILD TWITTER RELATIONSHIPS
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And it also fosters relationships with peers outside of the organisation. So join the conversation
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WHY JOIN TWITTER?
To get information & news
To have a voice in what’s happening right now
To tap into interest graphs
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