.....using…..

…. LinkedIn….

A Client Found a CFO Job Opening at……

http://www.ellamoss.com/Becca_Racerback_Tie_Waist_Dress/pd/np/105/p/2072.html

Together, We Found a Strategy to Expand His Reach

He searched Twitter for Ella Moss and found that there appeared to

be a gap in their social media strategy

They were not talking to their customers, just broadcasting sales

They outsourced their social media – It was not done in-house

The company was possibly missing some valuable customer feedback

We facilitated an advanced search, finding 10 boutiques across the US carrying the

Ella Moss line

…Noticed all but one were on the East Coast…

He came up with a 10-question survey.

He called the boutique owners.

He wanted to know what the boutique owners’ experience was with the company…. and what the customers’ experience was with the line of

clothing.

With his findings, he demonstrated some of his financial know-how by creating charts and graphs and sorted the feedback by

region for them.

He presented this to the company……not via Twitter!

He got the interview.

Helping clients strategically network into the hidden job market