The Business of ARTSympoSiumSunday, may 21St, 2017

This one-day symposium will cover a broad

range of topics on how artists begin to build a

business around their creativity, from initially

developing a presence in the art world through

learning to sell their work directly to the public

or finding a suitable gallery that will arrange

sales and commissions. Among the topics

surveyed will be: how to set up a creative

business that is both equitable and profitable,

how to connect to galleries and dealers, what

are the range of exhibition opportunities for

emerging and mid-career artists; how to

set prices for artwork; how can artists best

communicate with the public; applying for

local grants; updates of IP and copyright laws

that concern artists; and much more.

Welcome & inTRoducTion

9.15 - 9.30am

presenter: natalie urquhart, director of the national Gallery of the cayman islands

Why is this symposium so timely? What can the public and private sector be doing

to help support the burgeoning creative industries in the Cayman islands? How

do we get started? national Gallery director natalie urquhart will address these

questions and speak to the current challenges faced by, and opportunities for, the

creative sector.

natalie urquhart is director and Chief Curator at nGCi. She is a leading authority on

Caymanian art and has seventeen years of experience in the cultural sector where

she specializes in developing creative strategies, programming and exhibitions

for public and private sector arts initiatives. She previously worked as a curator

for the Visual arts Society, as arts Editor for Cayman

Free press’s Special publications department, where

she established insideout magazine. during her

tenure at nGCi she has led the capital campaign

and building project; overseen the redevelopment

of nGCi’s , enabling the organisation to double in

size and visitor traffic; introduced nGCi’s business

department; and worked to legitimize and enable

arts careers in the Cayman islands by establishing

nGCi’s Creative Careers programme. urquhart serves

a Board member of the museums association of the

Caribbean; a core committee member of tilting axis

– a regional strategic alliance which works to further

the development of infrastructure, production and

markets for the Caribbean’s visual arts sector; and

a member of the Cayman islands national Cultural

policy Steering Committee, where she represents the

Visual arts and Creative industries sectors.

keynoTe: PuRsuinG A cReATiVe life

9.30 - 10.30am

presenter: lisa hoffmann, executive director of Alliance of Artists communities

the alliance of artists Communities is the service organization for artists’

communities, creative residencies and artist-centered programs. Believing that

the cultivation of new art and ideas is essential to human progress, the alliance’s

mission is to advocate for and support artists’ communities and advance the

endeavors of all artists. to have a successful creative practice, a 21st Century artist

requires a holistic approach to perspective, practice and partners. How can artists

equip themselves with the tools needed to build a sustainable and thriving career?

lisa hoffman is the Executive director of the alliance of artists Communities, an

international association of artist residency programs. She is the former associate

moRninG sessions

coffee BReAk

10.30 - 11.00am

director of the mcColl Center for art + innovation, where

she led programs and strategic initiatives, community

engagement, and the flagship Environmental program

at mcColl Center. While at mcColl, Lisa was known for

building cross-sector coalitions, where she facilitated

artist-led collaborations with developers across

municipal agencies and cultural organizations. Lisa was

the creative thought leader behind the art + Ecology

Campus at Brightwalk, a groundbreaking project that

spurred economic development in Charlotte’s north End.

prior to mcColl Center, Lisa served as director of

Charlotte nature museum and held positions as a

science educator and mentor with the district of

Columbia and prince George’s County maryland

public Schools. Honored for her dedication in

connecting children and families to the natural world,

she is also committed to place-based education, the

improvement of schools in marginalized communities

and research in creative placemaking.

Lisa regularly speaks at national events including the

national innovation Summit for arts and Culture and

Grantmakers in the arts. She has served on the boards

of north Carolina association of Environmental

Education Centers, the Jazz arts initiative, and the

alliance of artists Communities. in 2015, Lisa was

appointed by president obama to be a member of the

national museum and Library Services Board. Holding

an mS degree in Biology and a BS degree in Botany

from Howard university in Washington, dC, she is

dedicated to social practice and the convergence

of art and science as a vehicle to improve lives and

effect systemic change.

artists, art historians, museum professionals, and art educators at all career stages are eligible

for a one-on-one consultation with a professional in a specific field. Get candid advice on how to

conduct a thorough job search, present work, and prepare for interviews, as well as other career-

advancement topics. Bring your résumé or CV for critique.

cAReeR deVeloPmenT & menToRinGWiTh nGci cReATiVe cAReeRs PRoGRAmme

mAkinG The connecTion - AiR fAiRs, collecToRs & deAleRs

11.00 - 11.45am

presenter: Amanda coulson, founder and Artistic director of Volta Art fair

cuRAToRiAl collABoRATions

11.45 - 12.30pm

presenter: o’neil lawrence, senior curator at the national Gallery of Jamaica

Coming from an extremely broad background as an art professional over the last

25 years—from academic, to art dealer, to critic, to curator, to art fair director and

museum director—Coulson will speak to the ecosystem of the art world, explaining

how each part feeds off the next. With each change of function, there comes a

different point of view and therefore Coulson can explain, from personal experience,

and from different perspectives, from each vantage point, as to how each aspect

functions. She will speak to her experience creating an art fair and how art fairs

can be an asset and a curse, both for the galleries and artists, and will share her

suggestions as to how artists to engage at the various levels.

the success of an exhibition of the work of living artists depends significantly on the

relationship between the artist(s) and the curator(s) and their ability to collaborate

productively towards the shared goal of representing the work in the best possible

way. this presentation and discussion will explore the role and responsibilities that

curators have towards artists and conversely the responsibilities that artists have

towards curators. the challenges of working in smaller societies, communication

standards and how to deal with rejection will receive special attention.

Senior Curator at the national Gallery of Jamaica, o’neil lawrence graduated from

the university of the West indies (mona) with an m.phil. in Cultural Studies and a

Amanda coulson is a Bahamian/american art critic

and curator based in nassau on the island of new

providence, where she is currently the director of

the national art Gallery of the Bahamas. She studied

for her master’s degree at the institute of Fine arts,

nyu and after working in various galleries in new

york, paris and London, she started her critical

career in milan where she spent 2 years as English

Language Editor of the international edition of tema

Ba in English Literature and Sociology. He also has

a diploma in Visual Communication from the Edna

manley College. His exhibitions at the national Gallery

of Jamaica include the critically acclaimed Seven

Women artists (2015) and masculinities (2015).

an artist who has exhibited in Jamaica and

internationally since 2004, his first solo show Son

of a Champion was staged at the mutual Gallery,

celeste magazine. She has written for a variety of art

journals, including Frieze, Frieze d/e, modern painters,

Contemporary, Lápiz, art Review and aRtnews. in

2005, she was one of the co-founders of the VoLta

fair in Basel, Switzerland. acting as Executive director

since 2007 she oversaw the growth and development

of the fair, including conceiving the solo show idea for

the inaugural edition of VoLta ny in 2008.

Kingston in 2012. He was the essayist for pictures

from paradise (2012) and he received the Society for

Caribbean Studies’ Bridget Jones award (2014). His

research interests include race, gender and sexuality in

Caribbean and african diasporal art and visual culture;

memory, identity and hidden archives; photography as

a medium and a social vehicle; Caribbean and general

art history, curatorial practice and museums.

lunch “Art Roundtable”

12.30 - 1.30am

presenter: Various

Network with attending artists, gallerists, arts administrators and fellow attendees over lunch.

ARTisTs Residencies And ARTisT Run sPAces

1.45 - 2.45pm

presenter: deborah Anzinger (new local space, Jamaica)

What does it take to run an art space and residency programme where private

philanthropy, public funding or social equity for contemporary art simply does

not exist? What kind of personal agency for contemporary art exists within your

purview?

Without huge injections of capital what can be accomplished in a 5-year span

and how? using her experiences as founder of nLS and as an artist deborah

anzinger will give a presentation on some of what she has found to be possible

in a Caribbean and global context and some of the elements required in making

it happen.

deborah Anzinger is an artist and founder of the

Kingston-based contemporary art organisation new

Local Space, which presents local and international

exhibitions, art residencies, an itunes podcast series

and conducts art research. nLS has partnered

internationally and locally with organizations such as

the British Council Caribbean, Bluecoat (Liverpool,

England), transformer (Washington, d.C.), aRC

magazine and the Jamaica Cultural development

Commission, and supported the work of many local

and international artists. anzinger’s own work has

been exhibited at the Royal West of England academy

(Bristol, England), the museum of Contemporary

african diasporan art (Brooklyn, new york), the

national art Gallery of the Bahamas (nassau City, the

Bahamas), and the national Gallery of Jamaica, and

it has been reviewed in publications such as Frieze

magazine, Washington post, new york times, art

nexus, and published in Small axe Journal. anzinger

has sat on panels for the San Francisco museum of

modern art, (e)merge art Fair, and art museum of the

americas. She was recently recipient of a fellowship

to the Skowhegan School of painting and Sculpture

in 2016.

AfTeRnoon sessions

coffee BReAk

2.45 - 3.00pm

Learn how to present your work for review by a professional curator, critic, or

educator. discuss issues and ask questions about portfolio formats, visual

sequencing, the artist’s statement, and professional advancement through the

artist portfolio with an expert in the field.

as an art Consultant for private clients and institutions, emérentienne Paschalides

has directed a portfolio of art commissions, collections and curatorial initiatives.

prior to this she was Education manager for the national Gallery of the Cayman

islands, working on cultural regeneration projects and overseeing an extensive

programme of courses. She was instrumental in setting up the new Education

mARkeTinG miXoloGy - mARkeTinG youR BRAnd

3.00 - 4.00pm

presenter: kaitlyn elphinstone, Public engagement manager,

national Gallery of the cayman islands

PoRTfolio deVeloPmenT sessions

Afternoon by appointment: emérentienne Paschalides, Art consultant

as a working artist, it’s not enough to produce art. to create a sustainable business

around your creative practice you will need to infuse a strong marketing strategy

to promote your brand. this workshop-style session aims to help artists navigate

the fast-changing marketing landscape. topics include, brand values, digital

marketing, and public relations. With practical examples, ideas and approaches

this presentation will give artists the tools to brand, market and promote their

creative art practice.

kaitlyn elphinstone is the nGCi’s public Engagement (Events & Retail) manager. She

holds a Ba Hon in Visual Studies and art History from the university of toronto, and

an ma in arts policy and management (1.1) specialising

in arts marketing and Events from the university

of London (Birkbeck). She previously worked as

marketing and programme Coordinator at CnCF,

before returning to nGCi as Communications & public

Engagement manager. in this position Elphinstone

was responsible for managing and growing nGCi

‘s communication department, introducing nGCi’s

social media platform, redeveloping the nGCi’s

website, and contributing creative ideas and direction

for nGCi’s extensive communications schedule.

Elphinstone is an artist and a founding member of the

artist collective C4. She sits on the Cayman islands

Film Commission advisory Board and has acted as

secretary for the CnCF Grants Committee. in 2016

Kaitlyn was awarded a national arts and Culture

award for Creativity in the arts and her pieces are

regularly featured in local exhibitions.

department and the Lunch Lecture series, for which

she still lectures regularly. She has also written

numerous critiques and reviews for publications

and has acted as judge in various art competitions.

Based in paris until 1992, Emé was previously Gallery

assistant to G.p. Vallois. Emé is currently a member of

the Collections & Exhibition Committee at nGCi.