the business of life & living - motivate...

The business of life & living

Exclusive to Emirates First Class and Business Class

media kiT informaTion 2016

49.3 million Passengers Emirates carried in 2014-2015, that’s 4.1 million a month (up from 3.6 million)

79.6% seat occupancy across Emirates flights in 2014

64%Incredible growth of passengers in numbers from 2009 to 2014

Over 217+ Passenger Aircrafts

Emirates is a Global brand name associated with sporting celebrities,

teams and one of the leading sponsors for major global events

The largest A380 and B777 operator in the world, Emirates services 144 destinations, flying to 81 countries across six continents

14,000+flights on average each month

EmiratEs is currEntly thE fastEst growing and largEst airlinE in thE world in tErms of schEdulEd intErnational passEngEr kilomEtrEs flown



Portfolio. The exclusive

inflight magazine for first and

Business Class passengers

In a fast-moving world, information and knowledge are essential commodities. Articles in Portfolio. keep on top of international affairs – and cover a wide range of topics, from property and investment opportunities through to politics and growth markets.

featuresPortfolio. covers all aspects of contemporary business and commerce and features influential leaders such as Tesla CEO Elon Musk, Tech innovator Jason Kilar and SAP CEO Bill McDermott.

uPfrontThe Essentials section is a round-up of everything a high-end lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery, artistic trends and stylish fashion.

living





*Circulation statistics provided by the 2015 BPA Audit

Portfolio. is the official monthly inflight magazine for Emirates Airlines First & Business Class

passengers

Portfolio. has a monthly print run of 29,265 copies

* (BPA Audited 2015)

Reaches a potential readership of 900,000+ First & Business Class

Passengers a month

Portfolio. is available on board 220 + passenger aircraft each

month

Of the 80% of Emirates Frequent Flyers 40-70% of

them are considered Middle/Senior Decision Makers

Advertising costs of just US $0.01 per passenger In-flight offers advertisers a distraction free

environment

Emirates Airlines Skywards is one of the words fastest growing and

most successful frequent flyer programmes with over 10 million

members worldwide

With average flight duration of 6.5 hours, you have access to

a unique and captive audience away from distraction and work.

Passengers consider flight time their own leisure time. An

opportunity to switch off and relax.

Passengers flying in the premium cabins are more likely be CEO’s, Presidents, Directors,

MD’s, and board members, allowing you to target and

influence key decision makers.

Just 2.2 per cent of the population has an income greater

than Euro 150,000. Passengers who fly 6 or more times a year are

340% more likely to earnEUR 150,000 or more a year.

Premium passengers embrace new technology and hardware sooner than their peers to help

simplify and make their lives more productive.

Captive audience engaged audience Decision makers affluent early adopters



emirates Global destinationsNorth AmeriCABostonChicagoDallasHoustonLos AngelesNew York

OrlandoSan FranciscoSeattleTorontoWashington DC

CeNtrAL AmeriCAPanama City

SoUth AmeriCABuenos AiresRio de JaneiroSao Paulo

Correct as of August 2015

AFriCAAbidjanAbujaAccraAddis AbabaAlgiersBamakoCairoCape Town

CasablancaDakarDar Es SalaamDurbanEntebbeHarareJohannesburgKhartoum

LagosLuandaLusakaMauritiusNairobiSeychellesTripoliTunis

middLe eAStAmmanBaghdadBasraBeirutDammanErbil

JeddahKabulKuwaitManamaMashhadMedina

MuscatRiyadhTehran

SoUth ASiAAhmedabadBengaluruChennaiColomboDelhiDhakaHyderbad (India)Hyderbad (Pakistan)IslamabadKarachi

KochiKolkataKozhikodeLahoreMaldivesMultanMumbaiPeshawarSialkotThiruvananthapuram

ASiABaliBangkokBeijingClarkGuangzhouHo Chi Minh CityHong KongJakartaKuala Lumpur

ManilaNagoyaOsakaPhuketSeoulShanghaiSingaporeTaipeiTokyo

eUropeAmsterdamAthensBarcelonaBirminghamBolognaBrusselsBudapest CopenhagenDublinDusseldorf

FrankfurtGenevaGlasgowHamburg LarnicaLisbon London Gatwick London HeathrowLyonManchester

MadridMaltaMilanMoscowMunichNewcastleNiceOsloParisPrague

RomeSt Petersberg StockholmVenice ViennaWarsawZurich

oCeANiAAdelaideAucklandBrisbaneChristchurch

MelbounrePerthSydney



pASSeNGer demoGrAphiCS

oUr AUdieNCe iS:

Destination

highly eDuCateDwell-travelleDaffluent

Passenger sPlit age genDer nationality/regioneurope 28%indian Subcontinent 20%Gulf & middle east 18%Far east 14%Africa 11%oceania 6.5%Americas 2.5%

First Class 7%Business Class 25%economy Class 68%

< 24 11%25 - 34 29%35 - 44 27%45 - 54 19%55 - 64 10%65+ 04%

Female 29%male 71%

europe 32%indian Subcontinent 25%middle east 12%Australia & New Zealand 11%Africa 11%Far east 02%other 07%

multi-national with a PersPeCtiveasPirationalDisCerning

purchasing an engagement ring

planning a holidayBuying a new car

moving house

Buying a new watch

Looking for an investment opportunity



rAteS ANd SpeCiFiCAtioNSFULL pAGe11,000 USd

teChniCal sPeCifiCations Digital meDia format aDvertising rates

Montblanc Heritage Chronométrieand Hugh Jackman

Crafted for New Heights

In homage to the European explorer and his need for utmost precision, Montblanc pays special tribute with the Montblanc Heritage Chronométrie Quantième Complet Vasco da Gama Special Edition featuring a full calendar and a blue lacquered constellation around the moon phase, which shows the exact same night sky above the Cape of Good Hope as Vasco da Gama observed it in 1497 on his fi rst journey to India. Visit Montblanc.com

546446-04 | AD | Helicopter | AE | Heritage Chronométrie Vasco da Gama | Portfolio | 206 x 270 mm | en | t 3, b 3, r 3, l 3 mm

pdF (portABLe doCUmeNt FormAt)

• The artwork should be a press ready PDF file (version

1.3) generated through Illustrator/Quark Xpress or In-

Design, saved on maximum resolution (300dpi) in actual

size with bleed and crop marks.

• All files must be CMYK format and all black text as

over print.

• A colour printout of the saved artwork should be sent

for reference along with the CD. However, please note

that colour prints/digital proofs supplied will be used

only as a guideline and the advertisements will be repro-

duced as per the data/specifics supplied on the CD.

• For bleed size add 3mm extra on all four sides after the

trim marks.

• Please ensure that all text or logos are at least 10mm

away from the trim on all sides

• Please ensure that all text or logos are at least 10mm

away from the trim on all sides

• If text runs across a DPS please ensure that the text is

10mm away from the gutter on either side

reGULAr poSitioNS US$

Full Page (ROP) 11,000

ROP DPS 20,500

Half Page Horizonal 7,500

Half Page Solus 8,500

premiUm poSitioNS US$

Outside Back Cover 24,200

Inside Front Cover Spread (2pages) 39,600

Inside Front Cover 19,800

Inside Back Cover 18,500

Flannel Panel 13,000

Full Page (Opp. Contents) 12,500

Full Page 1st Right Hand Page After Contents 12,250

Full Page 2nd Right Hand Page After Contents 12,000

Full Page 3rd Right Hand Page After Contents 11,750

Full Page 4th Right Hand Page After Contents 11,500

Full Page 5th Right Hand Page After Contents 11,250

doUBLe pAGe SpreAd poSitioNS US$

1st Double Page Spread 30,300

2nd Double Page Spread 29,400

3rd Doube Page Spread 27,300

4th Doube Page Spread 26,400

5th Double Page Spread 25,300





SpeCiAL reQUeSt US$

Bound Insert 33,000

(mm) h x W

dpS trim: 265 x 410

Bleed: 271 x 416

DPS ads need to be given as 2 single pages after 7mm tiling is done on both sides of the spine

Full page trim: 265 x 205

Bleed: 271 x 211

half page horizontal trim: 115 x 178

type: 105 x 168

deAdLiNeS

• Booking 10th of month prior to publication

• Material 12th of month prior to publication

SerieS diSCoUNt

• 3-5 insertions 5%



GeNerAL iNFormAtioN

• 12 issues per year

• Standard agency commission rates apply on standard advertising

iNterNAtioNAL mediA repreSeNtAtiveSAUStrALiA/NeW ZeALANd Okeeffe Media; Tel + 61 894 472 734, [email protected] BeLGiUm ANd LUXemBoUrG M.P.S. Benelux; Tel +322 720 9799, [email protected] ChiNA Publicitas Advertising; Tel +86 10 5879 5885 GermANY imv Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, [email protected] hoNG KoNG/thAiLANd Sonney Media Networks; Tel +852 2151 2351, [email protected] iNdiA Media Star; Tel +91 22 4220 2103, [email protected] SWitZerLANd, FrANCe/itALY & SpAiN IMM International; Tel +331 40 1300 30, [email protected] JApAN Tandem Inc.; Tel + 81 3 3541 4166, [email protected] NetherLANdS giO media; Tel +31 (0)6 22238420, [email protected] tUrKeY Media Ltd.; Tel +90 212 275 51 52, [email protected] UK Spafax Inflight Media; Tel +44 207 906 2001, [email protected] USA WorldMedia; Tel +001 212 244 5610, [email protected]

CANCeLLAtioN

• Prime Position minimum 3 months prior to publication (90 days)

• Standard Advertising minimum 1 month prior to publication (30 days)



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