the business of me - day 1: what's your brand and business idea? by mark s. luckie
DESCRIPTION
Mark S. Luckie presents the one-hour session, "What's Your Brand and Business Idea?," part one of three from the free entrepreneurial webinar, "The Business of Me." Hosted by the Donald W. Reynolds National Center for Business Journalism, this training provides branding, pitching and funding tips for journalists. Check out more on this free training at http://bit.ly/bizofme2013. For more information about free training for business journalists, please visit http://businessjournalism.org. For more entrepreneurial resources, please visit the training archive page at http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/.TRANSCRIPT
TRAITS OF AN ENTREPRENEUR!
• Visionary!• Communicator!• Confident!• Plans ahead!• Passionate! Photo by flickr user jurvetson
TRAITS OF AN ENTREPRENEUR!
• Visionary!• Communicator!• Confident!• Plans ahead!• Passionate!
Poll Question #1!How many of you have at least one or
more of these traits?!
DAVID COHN!
CHARLI PENN-WATKINS!
KIRATIANA FREELON!
WHAT IS YOUR IDEA?!
IS THIS A BUSINESS?!
• Is the idea profitable?!• Is the business sustainable?!• Does your idea require a team?!• What are the risks?!!
KNOW THYSELF!
• Who is your customer?!
!• Who are your
competitors?!!• What makes you
unique?!!
BRANDING YOURSELF!
• Product demo!• Company Profile!• Website!• Social Media!!
www.apple.com/iphone!
BRANDING YOURSELF: Product demo!
www.apple.com/iphone!
BRANDING YOURSELF: Product demo!
Poll Question #2!Who has seen a
great product demo before?!
BRANDING YOURSELF: COLORS!
www.manwifeanddog.com!
www.skift.com
BRANDING YOURSELF: Website!
www.skift.com
BRANDING YOURSELF: Website!
Poll Question #3!Who already has
a website?!
BRANDING YOURSELF: Social Media!
www.manwifeanddog.com!
BRANDING YOURSELF: Logo!
WHAT TECH WILL YOU NEED?!
• Developer!• Designer!• Publisher!• Engineer!!
LET’S HEAR YOUR PITCH!
• Tweet at @BizJournalism!
• Practice your 60-second pitch!
• Get feedback tomorrow!
!
