the business plan
DESCRIPTION
TRANSCRIPT
![Page 1: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/1.jpg)
The Business Plan
![Page 2: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/2.jpg)
Business Plan Sections
• Executive Summary• Description of Business• Mission Statement• Situational Analysis• SWOT Analysis• Marketing Plan
• Operational Analysis• Business Resources• Business Strategy• Break-Even Analysis• Controls and Evaluations• Contingency Plan
![Page 3: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/3.jpg)
Format
• Three ring view binder
• Cover sheet in view frame
• Table of Contents
• Number pages
• Each section starts with a headers on a separate page
• Grammatically correct/ correct spelling
![Page 4: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/4.jpg)
Executive Summary
• First section but prepared last
• Summarizes the entire plan
![Page 5: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/5.jpg)
Description of the Business
• Purpose of the business
• Location
• Objectives
• Form of organization
• How it will operate
![Page 6: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/6.jpg)
Mission Statement
• Fundamental purpose
• Philosophy
• Concise and easily internalized
![Page 7: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/7.jpg)
Situational Analysis
• External environmental scan
• Feasibility determination
![Page 8: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/8.jpg)
SWOT Analysis• Strengths• Weaknesses• Opportunities• Threats
![Page 9: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/9.jpg)
COMPETITIVE ANALYSIS
Who are they?
Where are they?
Percent of market
Competitive edge
Strengths
Weaknesses
![Page 10: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/10.jpg)
Marketing Plan
• What will be provided
• To whom
• Where and how will it be delivered
• Promotion and sales strategies
• Pricing
• Introductory marketing campaign
• Campaign evaluation plan
![Page 11: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/11.jpg)
Operational Analysis
• Physical plant
• Fixed and variable costs
![Page 12: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/12.jpg)
Business Strategy
• Quantifiable objectives
• Timeframe for achieving them
• Plan for addressing weaknesses
• Plan for addressing threats
![Page 13: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/13.jpg)
BUSINESS RESOURCES
• Personnel needs
• Expertise
• Training
• Financial resources
![Page 14: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/14.jpg)
Break-Even Analysis
• Point at which all costs are met
• Further income is profit
![Page 15: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/15.jpg)
Controls and Evaluation
• Monitoring and measuring
• Quality Control
![Page 16: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/16.jpg)
Contingency Plan
• Plans in the event of business failure
• Plans for dealing with set-backs
![Page 17: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/17.jpg)
Business Plan Presentation
Guidelines
![Page 18: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/18.jpg)
Introductions
• Issue word processed handouts to Prof.
• Handouts should include team names and sections each will present
• Introduce each member of the team to the audience
![Page 19: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/19.jpg)
Present the Business
• Name of the business
• A picture relevant to the type of business or product
![Page 20: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/20.jpg)
Business Concept
• Describe the business
• 4 to 5 bullets
![Page 21: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/21.jpg)
Mission
• Write out your mission statement
![Page 22: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/22.jpg)
Situational Analysis
• 3 to 5 slides
• Competitive analysis (name, strengths, weaknesses, competitive edge – don’t present more than two)
• Economic analysis (1 or 2 bullets)
• Technological Analysis (1 or 2 bullets)
• Political Analysis (1 or 2 bullets)
![Page 23: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/23.jpg)
Situational Analysis (cont.)
• Legal and Regulatory Analysis (1 to 5 bullets)
• Sociocultural Analysis (1 or 2 bullets)
![Page 24: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/24.jpg)
Business Plan Presentation
Guidelines
![Page 25: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/25.jpg)
SWOT Analysis
• Strengths (1 or 2 bullets)
• Weaknesses (1 or 2 bullets)
• Opportunities (1 or 2 bullets)
• Threats (1 or 2 bullets)
• 1 or 2 slides
![Page 26: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/26.jpg)
Business Strategy – slide 1
• Amount of money needed
• Sources of funds
• Form of ownership
![Page 27: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/27.jpg)
Business Strategy – slide 2
• Facilities
- location
- design and layout
![Page 28: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/28.jpg)
Business Strategy – slide 3
• Strategy to capitalize on strengths
• Two to three bullets
![Page 29: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/29.jpg)
Business Strategy – slide 4
• Strategies to take advantage of opportunities
• 1 to 3 bullets
![Page 30: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/30.jpg)
Business Strategy – slide 5
• Strategies to offset weaknesses
• 1 to 3 bullets
![Page 31: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/31.jpg)
Business Strategy - 6
• Strategy to meet threats
• 1 to 3 bullets
![Page 32: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/32.jpg)
Marketing Plan
• Target market
• Message
• Start and end dates
• Promotional mix
• Evaluation methods
![Page 33: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/33.jpg)
Business Resources
• Biographical data on owners
1 or 2 slides
Staffing levels
Positions needed (other than owners)
![Page 34: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/34.jpg)
Business Resources
• Sources of funding
Owners equity
Sources of debt funding
![Page 35: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/35.jpg)
Controls
• Quality control (1 or 2 bullets)
• Product safety (1 or 2 bullets)
• Facilities security (1 or 2 bullets)» Customer service (1 or 2 bullets)
![Page 36: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/36.jpg)
Contingency Plan
• 1 slide
• Will you break even in the first year?
• How will you know you have failed?
• How will you deal with business failure?
![Page 37: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/37.jpg)
General Guidelines
• Proper business attire
• Do Not Read to the Audience
• Speak loudly and slowly
• Make eye contact
• Arrange presentations so each speaker only presents once
![Page 38: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/38.jpg)
General Guidelines (Cont)
• Dark slide background – white font
• Light slide background – dark font
• Only light and subtle background designs or no design
• Use default font size
• All team members have copy of ppt.
• Know all sections of the presentation
![Page 39: The Business Plan](https://reader035.vdocument.in/reader035/viewer/2022062614/547017e4af7959e7088b4585/html5/thumbnails/39.jpg)
Break-Even Analysis
• End power point
• Open Excel B/E analysis spreadsheet
• Present B/E analysis