the business plan
DESCRIPTION
The use of the business plan has been widely abused. A business plan is a tool and using the right size tool for the right job is very important. If you fail to use the right tool, you will have to face the inevitable consequence of inaction.TRANSCRIPT
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THE BUSINESS PLAN
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A BUSINESS PLAN IS A TOOL
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JUST LIKE ANY TOOL
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IT COMES IN ALL SHAPES AND SIZES
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YOU NEED TO MAKE SURE YOU HAVE THE RIGHT SIZE TOOL FOR THE RIGHT JOB
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BUSINESS PLANS TAKE THE SHAPE OF 3 DIFFERENT TYPES OF TOOLS …
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THE HAMMER
Hits the nail right on the head
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THE HAMMER HAS 3 PARTS
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1) PURPOSE
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2) GOALS
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3) HOW TO ATTAIN THE GOALS
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EVERYTHING ELSE IS JUST
JIBBERISH
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IT DOES NOT HAVE TO BE TYPED
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AND CAN BE ONLY ONE PAGE
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NEXT IS THE LAMP TOOL
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THIS IS THE PLAN YOU GIVE YOUR BANKER/ INVESTOR – IT HAS ALL THE
BELLS AND WHISTLES
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LAST IS THE SEAT BELT
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FOR THE EXPERIENCED ENTREPRENEUR ONLY
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IF YOU USE THE WRONG SIZE TOOL FOR THE RIGHT JOB
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YOU END UP CONFUSED
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AND WILL NOT TAKE ANY ACTION