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The Business Research Company

Energy and Resources

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Case Study- Global Wind Turbine Rotor Blade Market Assessment

Copyright TBRC Business Research. All Rights Reserved.

A competitor in the wind equipment market wanted an assessment of the market for its 50-150 KW range rotor blades . In particular it wanted to know:• Which were the growth markets. • The strategies of their main competitors. • Features of major competitor products. • Attitudes and requirements of potential clients. • Relevant upcoming projects. • New and upcoming technology trends.

Requirement Requirement

MethodologyMethodology Client Benefits and FeedbackClient Benefits and Feedback

• TBRC delivered a detailed report covering: Market and technology Trends Market volume and market share Products and Prices Competition (Porter’s Five Forces) Analysis of major upcoming projects by geography Company profiles of top companies (SWOT

Analysis) including LM Windpower, Vestas, Enercom, Gemesa, Suzlon, Nordex ,Siemens

Highlights of all interviews Comprehensive sourcing

SolutionSolution

• Market forecasts helped the client to identify the most attractive and dynamic geographic markets.• Information on competitor products and potential clients

was reflected in the company’s marketing efforts.

• TBRC conducted research through: Secondary research: Including EWEA, AWEA, Global

Wind Energy Council, IRENA Primary research:

10 supply-side interviews: Sales and Marketing, R&D and Product Development Heads at the company and its competitors.

20 interviews with distributors, associations, Government agencies, technical consultants and turnkey contractors.

Our Analysts used the information gathered from the above sources, analysed and forecast the data.

Copyright TBRC Business Research. All Rights Reserved. 3


Case Study- Asset Assessment in the Indian Power Sector

A power company was considering some strategic investments in natural gas power stations in India.

It wanted to get an understanding of the strategies of some of the leading competitors in the power market and whether they might be looking to divest assets.

It also wanted top level financial assessments of these natural gas power stations as a first step in potentially valuing and bidding for specific assets or companies.

RequirementRequirement


TBRC delivered the following to meet the client’s needs.

• A series of interactive asset valuation models in Excel format with detailed:

• Capacity• Utilization • Output cost • Price• Tax

• A series of competitor profiles focusing on forward-looking strategy.

SolutionSolution

• The asset assessment supported the client’s belief in the attractiveness of certain natural power stations as investment targets. • The research showed that some of the companies

owning the identified assets were looking to increase their exposure to non conventional power and were therefore potentially open to divestment of conventional power plants.

TBRC suggested the following approach

Research into leading power companies in India, including interviews with leading executives to get insights into strategy.

Models were created for some major assets, based on a combination of secondary and primary research inputs with industry benchmarks used to model and forecast data.



Case Study- Corporate Customer Survey for a European Utility

Faced by a high churn rate in its most profitable corporate customers, a small European utility wished to understand its customers’ perspectives and requirements better.

The client wanted to understand attitudes to:

• Control and power management • Technology interfaces• Customer support• Loyalty bonuses and incentives • Pricing • Billing



TBRC delivered the following to meet the client’s needs.

• A detailed quantitative and qualitative presentation on the findings of the satisfaction survey.

• Full summaries of all interviews.

• Strategic advice relating to:• Customer interface portals.• Sales and marketing approach.• Simplifying loyalty schemes.

SolutionSolution

On the basis of this research and other findings the company decided to make significant changes in structure to increase focus on its corporate customers’ demands,

TBRC suggested a customer satisfaction survey with the following parameters.

Interviews and focus group discussion with key executives from 20 of the company’s 40 largest clients in its home market.

Interviews conducted by phone, online (for focus group) or face-to-face wherever feasible, and in local language where required.

Open-ended discussions with expert interviewers. (I would suggest replacing this with “In-depth interviews with industry experts”)

5


Case Study -Database of Companies for a Leading Research Publisher


• A UK client wanted us to create company profiles for 45,000 companies (public and private) across 25 industries and 60 countries.

• The scope of our research included: Collect key information from company websites.

Data collected included: Company corporate information A brief overview of company’s business Sector and geographic indexing List and information on key executives List of major products Company locations Historical events of the company

Requirement Requirement

• Research on company websites• Data collection from third party credible sources• Validation of data collected from all sources• Data entry into a purpose designed authoring tool• Proof-reading of written content • Multi-layer quality check process


• The client was provided with an efficient and reliable service that included: Error free data collection and input Thoroughly proof-read content Comprehensive coverage of data points specified

by the client Online tool so the client could constantly monitor

progress and input Delivery in multiple formats including XML and PDF

SolutionSolution

• The content is used in some of the world’s leading business information portals.

• Client was able to save on costs due to the low US$ / hour service that we gave. We estimate the cost savings to be around 55% compared to the company’s captive center in India.



Case Study – Database of Executives For a Professional Services Firm

• A client approached us to check their in-house directory of Officers and Directors

• The scope of our research included: Check existing lists of executives, update changes

and add new executives Check for correct name Check if there is change in designation Add / Update employee biography Add / Update years of experience Add / Update education, qualifications. Historical events of the company



• The client was provided with an efficient and reliable solution that included: Error free and up to date Officers and Directors

database Two layer quality checks on data processed Thoroughly proof-read content Yearly update of the database to keep it relevant

and up-to-date

SolutionSolution

• Client was able to save on costs due to the low US$ / hour service that we provided (around US$ 5 / per hour).• The client benefitted from our existing experience of

handling people databases

• Secondary research on company websites• Data collection from third party credible sources• Validation of data collected from all sources• Data entry into a purpose designed authoring

tool• Proof-reading of written content • Multi-level quality checks including statistical

analysis

7

The Business Research CompanyCase Study- Due Diligence on a Chinese Partner


A commodities company wanted to know more information on a potential partner company in China. It wanted to know:

Overview of the Chinese commodities trading market and trading practices.

What was the financial and trading history of the Chinese company?

Did the company have the connections and existing contracts it claimed?

Were there any regulatory or reputational issues facing the company?


• We conducted thorough investigation through:

Face-to-face research (conducted by Chinese agent): 10 Interviews with the Chinese company’s employees, ex employees, customers and competitors.

Investigation of regulatory filings of the company (by a Chinese Agent) and the history of the leading sponsors and executives.

Checking of social media and newspaper comment on the company.

Our Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client.

MethodologyMethodology Benefits and FeedbackBenefits and Feedback

The research and findings were delivered to the client as a:

China Market profile of the Commodities Trading market

Company profile including: Company overview Financials Key personnel Company reputation Regulatory issues

SolutionSolution

• Based on the study the client was able to establish the following about the Chinese company.

• It did indeed have the contacts and connections it claimed.

• The company had long and steady history of profitable trading.

• While there had been some complaints against the company there were no law suits.

• On the basis of this the commodities trader was able to confidently go into partnership.

8


Case Study- Full Time Engagement for Consumer Company


The Investor Relations head of a global drinks company wanted ongoing support for producing internal and external reports and presentations. Work included:

Presentations on the company Research for internal and external presentations

on the company’s products, customers and markets.

Analytics on consumer surveys and panel feedback.

Press and social media response tracking.


A consultant was assigned to the project on an Full Time Equivalent (FTE) basis.

The consultant was chosen for their intelligence, strong communications and good knowledge of the consumer markets. An MBA finance with 3 years research experience who also had a strong understanding of company financials was selected.

At the start of the project, the consultant spent two weeks on-site with the client to fully understand the need.

The Consultant was supported by an manager to help them utilise superior research processes, analytic frameworks and to drive the client’s output.


The research and findings were delivered to the client as a:

Analyst presentations Draft press releases Financial Benchmarking studies Product portfolio comparisons Consumer feedback studies

SolutionSolution

The engagement allowed the client to improve the volume of presentations and releases for its clients. the media and investors.

Closer tracking of social media and press response fed back into the company’s investor relations practices.

9


Case Study- Short List of Potential Acquisitions for an Energy-Sector Software Services Provider


A provider of software to the energy industry wanted to investigate potential targets to expand its business in the US.

It wanted first to identify a shortlist of potential targets. Criteria included: Headcount 25+ Revenues $5m plus Proven record of delivering high quality software solutions

and support to the oil and gas sector in the US. Strong network with the CIO level in North American oil and

gas firms.


TBRC suggested the following approach

Use of financial and corporate databases to identify companies matching the basic criteria- industry, headcount and revenues- this identified over 200 companies.

Website and secondary source research in order to develop a more specific shortlist based on the exact nature of business and services offered – list reduced to c30 companies

Companies meeting this criteria were then researched in greater detail, including some primary research to establish whether they met the criteria in terms of product quality and network.


TBRC delivered the following.

• Details of the initial short list of companies with accompanying metadata.

• Company profiles of 4 companies meeting the client criteria with the following details.

Overview Key facts Basic financials Services and capabilities Clients and client feedback

SolutionSolution

The client was satisfied with the list of potential targets and utilized the information in its investment decision process.

10


Case Study- Contacts Database – Email Appending for a UK Client


• A UK client approached us to improve their contacts database and add email IDs

• The scope of our research included: Check existing information of contacts provided,

update recent and relevant changes Check for correct name Check if employee still works with the

company Check address, phone an fax details Check if there is change in designation Add Email ID for every contact

ScopeScope


• The client was provided with an efficient and reliable solution that included: Up to date contacts database with added email

IDs. Two layer quality checks on data processed Yearly update of the database to keep it relevant

and up-to-date

SolutionSolution

• Client was able to save on costs due to the low US$ / hour service that we provided (around US$ 5.5 / per hour).• The client benefitted from our existing experience of

handling people databases

• Secondary research on company websites• Data collection from third party credible sources• Validation of data collected from all sources• Multi-level quality checks including statistical

analysis


The Business Research CompanyDisclaimer

All Rights Reserved.These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

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