the business star magazine

6
Media Kit 2014

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The Business Star magazine shares the business stories, lessons and events of the Zimbabwean business communities in Australia and Zimbabwe.

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Page 1: The Business Star magazine

Media Kit

2014

Page 2: The Business Star magazine

With over 8000 copies already sold across Zimbabwe and new offices in Australia, The Business Star is growing! Uniquely written by our Zimbabwean readers, we expose the enterprises, successes and failures that are the life-blood of Zimbabwean business in Zimbabwe and Australia.

If you want to reach an informed, educated Zimbabwean business community via print, digital and social media channels, The Business Star is your ideal solution.

Distributing across Zimbabwe and

Australia, The Business Star magazine tells

the stories of Zimbabwean business.

Mission Statement

2

Mission Statement

To shine light on Zimbabwean business stories, lessons and events via online content submissions from our readers that we then publish digitally and in print.

Page 3: The Business Star magazine

The Product

3

The Business Star is a quarterly full-

colour publication, printed on 128

GSM gloss stock with 200 GSM

cover, finished size 297mm x

210mm.

Articles in print are selected from

the best submissions and will be

sectioned per topic.

The magazine is available at many

large shopping centres in Zimbabwe

and via subscriptions in Australia

The upgraded website will re-launch

with the printed magazine, offering

free and premium content.

Readers are invited to submit

articles via the website for

publishing consideration in print and

online.

A monthly newsletter with further

advertising opportunities will be

sent to a minimum 1,500

Zimbabwean business people.

Ads are placed relevant to content

PRINT MAGAZINE WEBSITE NEWSLETTER

READERSHIP DISTRIBUTION

The print edition sells 1500 copies quarterly to targeted business subscribers across Australia and Zimbabwe, as well from various high-traffic shopping plazas across Zimbabwe.

The website receives 3500 unique visitors per month and is actively promoted via print, social media and state-of-art search engine optimisation. The e-newsletter is blasted the first Tuesday of each month.

Our readers are Zimbabwean

business people living in Zimbabwe

and Australia.

In addition to business articles, we

also cover cultural events, groups

and occasional feature topics that

are of interest to Zimbabweans.

SOCIAL MEDIA

We will spread your message

through our social media networks

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Page 4: The Business Star magazine

Casual Advertising Rates

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Print Magazine Specification Dimension (WxH) Rate

1/8 page 100 x 70 mm $200

1/4 page 100 x 145 mm $380

Half page 210 x 145 mm $700

Full page 297 x 210 mm $1450

Back page 297 x 210 mm $1950

WebsiteSpecification Dimension (WxH) Monthly Rate

Leaderboard 728 x 90 mm $180

Sidebar 300 x 250 mm $85

Sidebar 300 x 100 mm $50

NewsletterSpecification Dimension (WxH) Monthly Rate

Sidebar 300 x 250 mm $85

Sidebar 300 x 100 mm $50

Online ad bookings available 24/7 via website booking form. Newsletters will be sent on the first Tuesday of every month and ad bookings and artwork must be confirmed by the Friday before. Artwork 15% surcharge.

Print Ad Booking Details for 2014 – 2015

Issue Booking Deadline Payment Artwork Distributed

8 21 April 21 April 4 May 10 April

9 21 July 21 July 4 August 10 August

10 21 October 21 October 4 November 10 November

11 21 January 21 January 11 February 2015 18 February 2015

Page 5: The Business Star magazine

Advertising Packages & Content Submissions

4

Content Submissions & Guidelines

Package 1 - $280 Package 2 - $700 Package 3 - $2900

1 x full-page ad (297mm x 210mm) in 2-editions of printed magazine

1 x full-page ad (297mm x 210mm) in 2-editions of digital magazine

1 x leaderboard (728mm x 90mm) on site and newsletter

1 x sidebar ad (300mm x 100mm) in 3-editions of digital newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

1 x ¼ page ad (100mm x 145mm) in 2-editions of printed magazine

1 x ¼ page ad (100mm x 145mm) in 2-editions of digital magazine

1 x online sidebar ad (300mm x 250mm) on site and newsletter

1 x sidebar ad (300mm x 100mm) in 1-edition of digital newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

1 x Directory Card (90mm x 40mm) in 2-editions of printed magazine

1 x Directory Card (90mm x 40mm) in 2-editions of digital magazine

1 x online sidebar ad (300mm x 100mm) on site and newsletter

Permanent listing in online Elephant Directory, including organisation details, opening hours, logo, images etc.

Must be Zimbabwean related Should be well written requiring minimal to no editing. Likely to fuel reader interest in the Zimbabwean community. Articles with a

good image (300dpi resolution) and call to get involved will be well regarded.

While most articles that fall within these guidelines will be published on the new website, no guarantees are made for printed publication.

500 – 700 word articles with print resolution images should be submitted via the website.

Page 6: The Business Star magazine

6

Why get on board early?

5

The Business Star magazine is the first national magazine to deliver digital and printed stories written by Zimbabweans living and working in Australia and Zimbabwe. If you are Zimbabwean, The Business Star is your magazine!

Phone: 0424 636 032Book your advertising today and you will get:

A targeted Zimbabwean audience that truly wants to know about you

Preferred positioning online and in print

Opportunity for a 300-word article on your business

Knock-on exposure from the significant marketing around the launch

Free artwork, normally extra 15% fee

Mentioned in our social media channels

To book an ad CLICK HERE!

To get The Business Star delivered CLICK HERE!

Dickson MudzengiPublisher