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The Business Value of IT Henri Diepeveen Channel Partner Manager

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The Business Value of IT

Henri Diepeveen Channel Partner Manager

The Future of Storage

2 NetApp Confidential – Limited Use

“If I would have asked people what

they wanted, they would have said

faster horses”

“We do not ask you to tell us exactly

which IT demands you will have in 10

years from now. We want to help you

prepare for future IT needs and turning

your IT infrastructure into a future

proof, business enabling tool”

Senior Business Development Manager

Fujitsu Global Alliance, NetApp

3 NetApp Confidential – Limited Use

New Business Requirements

Business Challenges

Operational Challenges

Economic Stability

Company Profitability

Innovation/ New Markets

Improved Utilization

Any place, Any time, Anywhere

Reduce Cost, Complexity

4 NetApp Confidential – Limited Use

The Relevance of Storage

to Deal with these Changes

Relevance of Storage

5 NetApp Confidential – Limited Use

2001

2012

2016

Relevance of Storage

6 NetApp Confidential – Limited Use

Customer´s data

doubles every

2 – 5 years

growth in data usage

by 2015

datacenter

expense factor

Storage power consumption

2000

2006

United States – Environmental Protection Agency

7 NetApp Confidential – Limited Use

IT Trends and the Relevance

of Storage

8 NetApp Confidential – Limited Use

IT Trends

Network Storage Accountability Application Server Resources

9 NetApp Confidential – Limited Use

IT Trends

Server Network Accountability Storage Application Resources

Explosion of data

Optimize current environment

Uptake of high capacity disk

Increase in data reduction

Redesigning for future readiness

10 NetApp Confidential – Limited Use

IT Trends

Server Network Storage Application

Convergence to 10 GB Improved speed & efficiency Congestion by explosion of data volume High dependency on performance of underlying storage Optimize storage environment first

Accountability Resources

11 NetApp Confidential – Limited Use

IT Trends

Server Network Storage Application

Continued server virtualization

5x in 12-24 months

58.000.000 Increase # of VM’s produce enormous data volumes Control data growth by optimizing storage enviroment

Accountability Resources

12 NetApp Confidential – Limited Use

IT Trends

Server Network Storage Application

Application consolidation Connecting operation to business Any time, any place, anywhere Increased # users ROI depending on optimization of infra Increase flexibility

Accountability Resources

13 NetApp Confidential – Limited Use

IT Trends

Server Network Storage Application Accountability Resources

50% Expansion of DC

30% New DCs

Optimize first

14 NetApp Confidential – Limited Use

IT Trends

Server Network Storage Application Accountability Resources

Balance between IT cost and IT value

Improved utilization & efficiencies

Reduction of Cost & Complexity

Future ready IT infrastructure

15 NetApp Confidential – Limited Use

Towards Flexible IT

A Journey

16 NetApp Confidential – Limited Use

Storage

Servers

Apps

Network

From Silos … … to flexible IT

Application Silos

Zones of Virtualization

ITaaS (Internal Cloud)

External Cloud Services

17 NetApp Confidential – Limited Use

Agile IT relies on partnerships

Storage

Servers

Apps

Network

NetApp

Funda-

mentals

18 NetApp Confidential – Limited Use

Economic Stability

Company Profitability

Innovation/ New Markets

Improved Utilization

Any place, Any time, Anywhere

Reduce Cost, Complexity

NetApp

Funda-

mentals

19 NetApp Confidential – Limited Use

Data ONTAP®

The world’s most efficient

storage operating system The world’s most flexible

storage architecture

Unified Architecture

The world’s most scalable

storage architecture

Cluster Mode

20 NetApp Confidential – Limited Use

NetApp Technology

in Action

21 NetApp Confidential – Limited Use

Unified Architecture

Snap Shots

Thin Replication

Cloning

De-duplication

Scale out

Compression

Protection Security

Flash Cache

22 NetApp Confidential – Limited Use

NetApp

Unified Storage Get rid of all the complexity

in your datacenter

Component Development & Stock

Highest Quality Standards

Efficient

23 NetApp Confidential – Limited Use

Industry Approach Unified Architecture

Same

components

Same

management

Same

maintainance

Storage Industry

High-End

SAN

NAS

Backup

Virtualization Disaster

Recovery

Archive &

Compliance

Low/Midrange

SAN

Increased complexity

Increased risk

Increased cost

25 NetApp Confidential – Limited Use

NetApp

Deduplication

Free your storage

systems form dead freight

Before After

Deduplication

26 NetApp Confidential – Limited Use

Flash Cache Configurations

27 NetApp Confidential – Limited Use

First Class

Business Class

Frequent Flyers

Best of both worlds

FC/SAS Disks Flash Cache

+ Flash

Cache

Flash Cache +

High cap. disk

+ Flash

Cache

28 NetApp Confidential – Limited Use

Scale out

your capacity

.. while scaling down

complexity and costs

IT: Entering a New Era of Scale

29

Maximizing benefits of

shared infrastructure

Enabling business at

new levels of scale

Unified Architecture

SATA + RAID-DP®

Thin Provisioning

Deduplication

Optimized File System

Snapshot® copies

Application Integration

NetApp Confidential – Limited Use

Scaling NetApp Value Delivery

30 NetApp Confidential – Limited Use

Optimized for

Data Management:

Data ONTAP Headquarters

Regional

Centers

Remote

Offices Franchises

Shared

Infrastructure

in the Data

Center

Departmental

& Vertical

Applications

Tech

Apps

Vertical

Apps

Web

Apps

Analytics FMV HPC

Optimized for

Performance:

E-Series

Shared Virtualized Storage

Scale

Formerly Today/Industry Approach

The Evolution of Enterprise Storage

31 NetApp Confidential – Limited Use

Why NetApp is Big in „Big Data“

32 NetApp Confidential – Limited Use

Analytics Bandwidth Content

High-performance

solutions for traditional

and new analytics

High-bandwidth

solutions for advanced

video and surveillance

High-capacity

solutions for managing

large content

repositories

E-Series

The road ahead?

33 NetApp Confidential – Limited Use

34 NetApp Confidential – Limited Use