THE CASE FOR DIGITAL RELEVANCY

How many people use the internetldquoDONrsquoT BRING A

KNIFE TO A GUN FIGHTrdquo

US Adults who USE the internet

We spend 61 hours online

per month per person

of those who do not use the internet are 65 and older

US Adults who DO NOT USE

the internet

85

49

15

Your customers and partners are online Your business is online Yoursquore all good right Letrsquos see

If they can find your website yoursquore basically

Check your bases Are you

SO WHAT

IN A SPEED DATING

SCENARIO

LOOKING GOOD SAYING TOO MUCH FRIENDLY SECURE

Practically everyonemdashincluding customers and partnersmdashuses the internet

AND WErsquoRE ONLINE A LOT

69

Visitors give webpages 10-20 seconds of attention and read between 20-28 of your content

However pages with a clear purpose can hold attention much longer

If visitors have too many options or donrsquot have a clear purpose THEYrsquoLL LEAVE

40 of website visitors will leave if it takes more than 3

seconds to load

Can customers find your website and do you know what they are doing when they get there

We are involved in digital media 69 of the day

If you donrsquot have a proper site

structure and analytics andor

your content isnrsquot relevant

it could be impacting

your ability to be

found in searches

SourcesThe Untouchables Sean Connery character Jimmy Malonehttpwwwpewinternetorg20130925whos-not-online-and-whyhttpmashablecom20140305american-digital-media-hourshttpwwwnielsencomuseninsightsnews2014whats-empowering-the-new-digital-consumerhtmlhttpwwwpewinternetorgfact-sheetsmobile-technology-fact-sheethttpwwwnngroupcomarticleshow-long-do-users-stay-on-web-pageshttpwwwnngroupcomarticleshow-little-do-users-read

TAKE THE FIRST STEP WITH YOUR WEBSITE

wwwAWHnet

People eat with their eyes first Same goes

for your website

If your website isnrsquot responsive yoursquore

missing the 64 of US adults with

smartphones

Loading

3 Sec

If your site isnrsquot hosted in a secure environment you could be vulnerable

to having your site hacked

Also if your website gets infected with malware Google banishes you from search results

If you canrsquot answer those questions with confidence expect commitment issues with your end-user More than ever itrsquos important for your business to not only be present online but to be digitally relevant Implement an end-to-end effective business development engine with AWH

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