Twitter:@kkapp

Gamification of Learning

By Karl M. Kapp USDLA Keynote May 5, 2016 Professor , Bloomsburg University Author: Gamification of Learning and Instruction

Related Resources…

Lynda.com Course: Gamification of Learning YouTube Video

Web Site:www.karlkapp.com

Books

For: Notes/Slides

Additional Ideas www.karlkapp.com

www.karlkapp.com/kapp-notes

Let’s Get Started

What game elements are

used?

USDLA Lunchtime

Theatre Presents

The Case of the

t was a quiet Monday morning, very quiet, really quiet… almost too…

Then, out of nowhere, she flew into my office, like a Dean who had a problem that needed solved …

Hi Dean.

I have a problem that needs to be solved.

We need more engagement.

She wanted to increase online student engagement and have more interactive learning for our online students.

You came to the right instructor that’s what I do…

Yeah, I know…that’s why I hired you. Ugh..

Now take the new person here and go ask Clyde, he went to a

conference on the subject.

For some reason, she didn’t seem bothered by the fact that she was breaking the school’s no smoking policy…

Here’s where you come in. Help me figure out the clues …and fast.

Choose your disguise…

Stakes are high and time is short.

Online Students not Engaged? Why?

Learning Eagle

May 11, 2016 See Section F for Coupons

USDLA Called Into

Action!

By Harry James

St. Louis, MO– It started out as

just another normal day. Larry

the Learner had just sat at his

desk to embark on a learning

journey. A journey that turned

horrific within only a few

moments.

The result is unnecessary

incident that could and should

have been avoided by having

the right instructional strategy

coupled with the right content.

The news of disengagement was spreading…

We need to find Ivan…the Informant...

I knew one of his old haunts…

He was about as friendly as a fly at a fly strip convention.

Hello, Clueless…

Look I am going to ask you some questions, the right answer gives you a clue to interactive online learning.

He was about as friendly as a fly at a fly strip convention.

What do you and your detectives here have to say about this?

Are Game-based Learning and Gamification are the same thing? Are Games and Gamification are the same

thing?

Enter Question Text Next clue, how many types of gamification are there?

There are two types of gamification.

He grabbed his typewriter and made some notes to explain to me the difference between the two types of gamification.

Structural

Gamification is

use of game-

elements to propel

a learner through

content with no

alteration or

changes to the

content.

Structural:

Points

Badges

Leaderboard

Content

Gamification use

of game thinking

to alter content

to make it more

game-like but

doesn’t turn the

content into a

game.

Content:

Challenge

Story

Characters

Missions

Ivan then grabbed his laptop to show me a demonstration of the two types.

First Structural Gamification….

Gamification The concept of gamification Consists of many different elements. These elements can include: • Story • Character • Mystery • Curiosity • Curve of Interest • Surprise • Chance • Points • Badges

Screen captures courtesy of MindTickle….

Then he demonstrated content gamification....

It was a little like déjá vu ….this content gamification…..

It has elements of story, characters and content that was altered to be more game-like…

Twittermission

Welcome back detectives, let me tell you about a robust educational

phenomenon called “Spaced Retrieval”

Sometimes called “Distributed Practice.”

Let me tell you about a study using a randomized control group in a trial at ten sites in southeast India with over 500 subjects.

Working Indian men (aged 35—55 years) with impaired glucose tolerance were randomly assigned to either a mobile phone messaging intervention or standard care..

Ramachandran, A. et. al. Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel-group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213-8587(13)70067-6

Ramachandran, A., et. al.., Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel-group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213-8587(13)70067-6

“Avoid snacks while watching TV; you may

overeat.”

“Use stairs instead of an Elevator”

“Take stairs instead of elevator.”

“Don’t eat while watching TV.

Lowered risk of developing Type 2 diabetes by 36%.

Ramachandran, A., et. al.., Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel-group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213-8587(13)70067-6

Now let me tell you about this thing called “Retrieval Practice.”

Require students to recall content to enhance learning.

In other words, use testing to reinforce learning—not just for

evaluation.

“Retrieval Practice” alone can

provide improved recall performance by as much as 10-20%.

Combining Spaced Retrieval and Retrieval Practice is really

powerful.

One study in the subject of Anatomy and Physiology revealed retention benefits of

between 35% and 61% with average of 41%.

Dobson, J. L. (2013) Retrieval practice is an efficient method of enhancing the retention of anatomy and physiology information Advances in Physiology Education 37: 184–191, 2013; doi:10.1152/advan.00174.2012

Ivan had another question for me…I was the one who was supposed to be ask’n questions….

Fact or Fishy? Learners remember facts better when presented in a

bulleted list rather than presented in a story?

Researchers have found that the human brain has a natural affinity for

narrative construction.

Yep, People tend to remember facts more accurately if they encounter

them in a story rather than in a list.

And they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent.

Carey, B. (2007) this is Your Life (and How You Tell it). The New York Times. Melanie Green http://www.unc.edu/~mcgreen/research.html. Chapter 2 “The Gamification of Learning and Instruction.

Speer, N. K., Reynolds, J. R., Swallow, K. M., & Zacks, J. M. (2009). Reading Stories Activates Neural Representations of Visual and Motor Experiences.Psychological Science, 20(8), 989–999. doi:10.1111/j.1467-9280.2009.02397.x

When a person reads about certain activities in a story, the areas of the

brain associated with those activities are activated.

The research found that different brain regions track different aspects of a story. If the character moved, the

corresponding region of the brain for physical movement became active.

Zombie Sales Apocalypse!©

Thanks, Ivan.

Get out of here….

This mystery of interactive learning was starting to take shape…

Let’s brief the Dean on what we know so far…

So what have we learned?

So far, so good. Follow the next clue on the matchbook I found in my desk drawer….

I arrived at the place on the matchbook, as shady as a clump of oaks caught in an eclipse…

Enter Question Text Hmm… What could this location and clue mean??? Tell me. Does engaging instruction start with:

Action draws in the learner and encourages further engagement.

Too often instruction is about the content and not about interacting or engaging with

the content.

Make the learner do something

Answer a question

Identify a procedure.

Make a decision.

Solve a mystery.

Confront a challenge.

Pick a team.

Active learning increases student performance in science, engineering, and mathematics Scott Freemana,1, Sarah L. Eddya, Miles McDonougha, Michelle K. Smithb, Nnadozie Okoroafora, Hannah Jordta, and Mary Pat Wenderotha. PNAS Early Edition (Proceedings of the National Academy of Sciences)

Create Open Loops

Law & Order

Time for a recap with the boss…she looked a little frantic…she wanted to know one more thing.

I want to know one more thing.

What game elements can engage learners?

What game elements did we encounter today that can

engage learners?

Any Others?

Great stuff, you folks really seemed to have cracked the case as to what makes engaging

learning.

Let me give you one more example.

ExactTarget is a global marketing organization focused on digital marketing tools – email, mobile, and web and was recently purchased by Salesforce.com. ExactTarget is a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike.

Introducing a new product, MobileConnect and wanted to bring the sales force up-to-speed on the features and functionality of the product.

VENDOR http://www.theknowledgeguru.com/

“I can’t tell you how many people are coming to me wanting another game solution.” “The repetition of the different paths helped me retain the information.” “I’m a pretty competitive person so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnect product.” “The game was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all into context.”

Player Results

Business Results

Average contract value 2x higher than for previous mobile product. First call resolution ($35 a call/average) is up 45%. Of all the launches done in the previous two years prior to MobileConnect, the sales team built the quickest pipeline for this product.

I thought my work was done but then….I found another pack of matches on my way home…

But we’ll have to leave that mystery for another presentation….

How did you do?

What game elements went into this design?

1) Story/Genre

2) Polling/Audience Input

3) Teams

4) Mystery/Curiosity

5) Characters

6) Competition

7) Group Particpation

8) Action

QUESTIONS?

The End

Credits:

Detective Artwork Courtesy of Vanessa Bailey

Typewriter is MS Clip Art

Audience Response Devices by PollEverywhere

Demo of Gamification Software by MindTickle

Related Resources…

Lynda.com Course: Gamification of Learning YouTube Video

Web Site:www.karlkapp.com

Books

For: Notes/Slides

Additional Ideas www.karlkapp.com

www.karlkapp.com/kapp-notes