THE CHALLENGE OF PROTECTING INTELLECTUAL PROPERTY

Nicolas Fleury Director, Marketing,

Communication and Information ISO Central Secretariat

Guilaine Fournet Head of Sales & Business Development IEC Central Office

Under attack… • Customers

• Information anarchists

• Governments • Commercial

piracy • …ourselves !

Significant increase of cases of illegal commercial activities

The ISO/IEC Action Plan

• Communication • Education

• Mandatory watermarking • More flexible

models

Fighting infringements

• Secure evidences • Inform ISO/CS, IEC/CO and members concerned

• Email notice • Send cease

and desist letters • Coordinated

legal action

Next steps • More sharing of information

between ISO, IEC and their members

• Joint or parallel actions for important cases, to be more efficient and limit costs

• Policy documents updated to reinforce protection of copyright