the chamber chat - issue 14

www.bundabergchamber.com.au

2 Chamber Chat

The Chamber Chat - Edition 14 Editor - Tim Sayre Contributions by - Trish Mears - Katherine Mergard - Bundaberg Region Rising - Bundy Pride - Renee Pukallus Proudly published by The Bundaberg & District Chamber of Commerce. P.O.Box 1363 Bundaberg, Qld, 4670 Ph: 0488 266 637 FAX: 07 4151 7388 E-mail - [email protected] www.bundabergchamber.com.au www.facebook.com/BundabergChamber Advertising and Contact Submissions: To enquire about advertising space, or to submit an article for consideration, please contact the Editor at [email protected] Design and Production by the Augmented Reality Company. Ph: 0421 547 762

www.bundabergchamber.com.au 3

Yale Morgan President

Trish Mears Vice President

Jude Parkinson Secretary

Calaine Hornbrook

Treasurer

Betty Lappin Committee Member

Casual Friday’s Organiser

Cameo Ashe Committee Member Chamber Breakfast

Organiser

Christine Robinson

Committee Member Customer Service Awards Organiser

Helena Hall Committee Member

Marketing and Membership Committee

Leanne Lewis Committee Member

Lester Lewis Committee Member

Casual Friday’s Organiser

Nathan Spruce Committee Member

Tim Sayre Committee Member

Marketing and Membership Committee

F irstly I’d like to honor and thank the current committee for their efforts in

delivering a great service to the members. Of course, there is always room for improvement and through your feedback, we’ll continue to strive to deliver even more.

It is with great pleasure I’m able to serve both the committee and our members, working with other key organisations and Council on building “A Better Climate For Business” in the Bundaberg region.

I like a quote from Sir Winston Churchill “It’s not enough we do our best, but we must do what is necessary”, and I’m a firm believer that together we can continue to “do what is necessary” for the continued economic growth of our region.

Recently the committee commenced work on the Strategic Plan which will take us into 2017. With special thanks to Russell Cummings from Strategic Business Development who lead us through the process, the Plan will see a much stronger Chamber representing the business community. Importantly, more focus on the needs of our members for business success!

Another undertaking identify how we can assist other communities that may be struggling through various challenges, just as Bundaberg was given a hand up in our hour of need. One such opportunity to assist is out West. Those who were at the March Breakfast learnt how your Chamber has joined with GlobalCare and the Mayor of Longreach to deliver vouchers for food, produce equipment

etc to the farmers . These vouchers are purchased locally, ensuring money stays in the farming community.

I’d also like to thank you for your outstanding support of the Customer Service Award nominations. Seems everyday, we’re receiving recommendations for outstanding customer service across the members. The comments are quite inspiring and those businesses should be extremely proud of their teams. If you require any more booklets for your counters, please send an email request to

[email protected].

If you haven't “liked” us on Facebook, please do as there are plenty of inspirational quotes, plus you be kept up to date with what Chamber is up to and how your business may benefit!

Personally I’d like to see more members sending through events, special offers and great success stories we can post for others to attend, gain ideas and support. If you do have an upcoming event, make sure you let us know so it can be promoted via the web site and Facebook. Chambers goal is to ensure your message reaches as many potential customers and clients.

Chambers continued engagement with CCIQ (Chamber Of Commerce And Industry Queensland) will ensure more resources will be made available to members moving forward.

Don’t forget to save the date for the prestigious Business Excellence Awards, this

year moving to November 1st. For those who attended last year, this year promises to be bigger and better!

Lastly, I’d like to thank you, our members, who make all of this possible. Standing alone, a business has limited opportunity, but as a collective group, focused on building better businesses and a stronger community, the opportunities are limitless.

To a powerfully positive and profitable year ahead, wishing you every success! Remember, the best days in your business are still to come!

Cheers

Yale Morgan President

mailto:[email protected]

4 Chamber Chat

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keeps true to the philosophy of continuing to assist and promote the businesses of the Region. At the moment it’s a work in progress, but we are getting there. So to alley any fears, please rest assured that the Chamber Chat has always been and will always be a magazine by the Chamber members, for the Chamber members. We highly value and actively encourage feedback and contributions from members. So if you have a story about your business or information that you think might be of benefit

to others or even a photo you want to share, please forward it to the chamber secretary, and we will endeavour to include it in an upcoming edition. In the future, we will be also opening the pages up to allow members to

advertise. Not only does this help the Chamber to channel it’s funds and resources to other areas, but also allows members to market to a far wider audience of not only just members, but to many others through our distribution network and other Chambers of Commerce across Queensland. If this is something you might be

W elcome to the latest edition of the Chamber Chat, proudly produced by the

Bundaberg & Districts Chamber of Commerce. This is the 14th issue, and the first by the new committee that was elected late last year to continue to serve the needs of this regions fantastic business community. While it has been a few months since the last edition, the time has been anything but quiet for the chamber committee. In these few pages you will be able to see for yourself what has been going on. From the glitz and glamour of the Business Excellence Awards, the fun of the Christmas party or the networking opportunities that have been help over the last few months, their really has been something for everyone. You might have noticed that the Chamber Chat has gone through some changes since the last edition and their are a few more to come. We have tried to make the Chamber Chat easier to read with more informative. We have moved away from the brochure look, to something that is more a magazine, that wouldn’t be out of place in a news agency, yet

interested, please contact the Chamber for more details. In closing, I just want to remind people that the nominations for the Business Excellence Awards will be opening soon and this year is shaping up to be bigger and better than the last. So put November the 1st in your diary now and get ready for a night full of glitz, glamour, and entertainment. Come and celebrate your business success with others. So until the next edition, lets continue to support our local businesses, ensuring our region continues to grow and prosper. Regards,

Tim!


Page 3 - Presidents Message

Page 4 - Editors Message

Page 6 - From the Mayor

Page 7 - 2013 Business of the Year

Page 8 - Networking Events

Page 9 - Tourism Update

Page 10 - Bundy Business Profile

Page 12 - Lifetime Achievement Award

Page 13 - Business Excellence Awards

Page 14 - Chamber Membership

Page 15 - Bundaberg Region Rising

Page 17 - Bundy Pride

Page 18 - Bundy Pride Application

Page 19 - Upcoming Events

Page 20 - The 2013 Business Awards

Page 21 - Award Winners

Page 22 - Learnings in Business

Page 23 - Networking Moments

6 Chamber Chat


Doctor Mike shows of the latest fashion!

S ince August 2005, when Dr Mike opened ‘Sugarland Vet Clinic’, it has

achieved AVA certification, now has 3 full-time vets and 8 support staff. It includes full surgical facilities, a retail outlet and a grooming parlour. It has achieved exciting growth in loyal clients, turnover and most importantly in its reputation as a place where clients trust and loyalty is returned to them and their pets. At the 2013 Business Excellence Awards, Sugarland Vet Clinic’s efforts were acknowledged when the were awarded the prestigious title of Business of the Year. At Sugarland Vet Clinic their motto is Valuing Care – Caring about value. But let’s here from the Sugarland Vet Clinic team; Welcome to Sugarland Vet Clinic – setting the standards in Veterinary Care. We know that when you are looking for vets in the Bundaberg area that you want

all the professionalism and expertise that you would expect from a vet but at the same time providing Quality Customer service and care for your loved pet. We pride ourselves on providing the best

care for your animal at a competitive price. Our clients are our friends here, we like to make the visit to the vet relaxed and stress free for all.

We offer your pet a treat with each visit as something to look forward to for future visits. Between my team of nurses and I you will get the care your pet deserves.... we treat them as our own! So, when you are searching for a vet, with a personal touch in Bundaberg or surrounding areas, make sure you give us a call at Sugarland Vet Clinic. Sugarland Vet Clinic is situated at 10 Heidke St (opposite Subway) Consultations and Mobile Service

(07) 4151 3550 (all hours) Consultations Mon-Fri 8am to 6pm Sat 8am to 12pm

Come and meet the fantastic team from Bundy’s Business of the Year - Sugarland Vet Clinic

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This year, the regions Chambers of Commerce are looking for those outstanding businesses who make a difference to their community. If you have a successful business and provide a positive contribution back to your community, then your just the business we are looking for. Nominations for Business of the Year open soon. Do you have the regions best business?

8 Chamber Chat

The Chamber’s first guest speaker for the year was the popular Ipswich Mayor Cr. Paul Pisasale, who delivered a wonderful lunch time session . From all at the Chamber, thanks for the visit Paul!

I t was a tornado of a different type when Ipswich Mayor Paul Pisasale

flew into town for our first event of 2014.

I picked Paul and his P.A. Heather up from the mid-morning flight and, right from the start, knew his visit was going to be “out of the box”.

Almost immediately, he was approached by a man. “An autograph hunter” I was thinking. “I think you’ve got my jacket” the man said. The hostess must have given Paul the wrong one. Heather went to collect Paul’s jacket from the plane – thankfully, it was still there – and Paul had a great laugh at the mix-up. Thinking “outside the box” to see the humour in the situation.

I’ve met Paul quite a few times before but, this time, there was something different about him. The bandage above his eye? The explanation was “pure Pisasale”. The Ipswich Mayor had opened a new Skin Cancer Clinic the Saturday before in Ipswich. He’d

brought all the media along, as he usually does, and invited the head of the Clinic to check him out.

The Doctor found something suspicious and asked Paul to get it seen to.

Paul said “I have holidays in May, I’ll come back then”.

“Ah no”, the Doctor said “you’ll need to get it seen to straight away”.

So…the night before his visit to Bundaberg, he got the skin spot cut out…under the glare of media cameras once again.

I took Paul and Heather back to Bundaberg Broadcasters’ studios to relax before lunch and introduced him to 4BU’s Billy Healy. It was a “meeting of like minds” – two dynamic people with the mantra “caring for others”. The interview was both hilarious and inspiring.

Off to Brothers Sports Club for our Chamber Luncheon, and a quick coffee with Chamber President Yale, where the stories were, once again, illuminating, yet simple. If only the world could see things this clearly!

Paul entertained the capacity crowd with his own unique message.

“Think outside the box”…“don’t say it can’t be done”…”find a way”…once again, illuminating, yet simple – if only the world could see things this clearly.

Ipswich is, indeed, lucky to have Cr Paul Pisasale as Mayor; and we are lucky to have him as a “friend of the Bundaberg region” – giving of his time freely and enthusiastically, supporting our own Mayor and Council, encouraging business and industry.

You’re welcome back any time Paul (and Heather too, of course) – just check your coat next time…and keep away from skin care clinics!

Trish Mears Vice President

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FREE CHAMBER BREAKFAST

Refer a friend to become a member of the Chamber of Commerce and we will shout you a

find out more at www.bundabergchamber.com.au


While your business may not directly work in the tourism industry, the tourist dollars that are spent in the region do have a positive contribution to every business across the region. So what are you doing to maximise the success of the tourism industry?

TEQ to provide the destination and the tourism industry with co-operative opportunities to leverage major marketing initiatives such as the iconic Turtle and Southern Great Barrier Reef campaigns. This provides real business development opportunities for BNBT members, which in turn creates economic benefits for the region. BNBT is focused on promoting the whole destination including our key hero experiences with the aim of building consumer awareness and preference for the destination in order to grow a healthy industry for the region. In 2013, a social indicators study examined the impacts of tourism on the

local community, as perceived by its residents. Bundaberg locals reported that they like tourism and tourists, with 3 in 4 residents (74%) surveyed, feel the region should be trying to attract more holidaymakers to boost the economy. The top positive outcomes of tourism that Bundaberg residents most agreed with in 2010, also remained high in 2013:

Greater cultural diversity (98% in 2013 and 94% in 2010)

Important economic benefits (93% in 2013 and 92% in 2010), and

Increased regional profile

(89% in 2013 and 81% in 2010). And more than other Queenslanders around the state, Bundaberg locals rate the positive effect of tourism on their local community very highly. With an agreed aspirational target of doubling visitor expenditure in Australia by 2020, BNBT has developed a 2020 Destination Tourism Plan (DTP) to provide a definitive direction for tourism within the region and lay the platform for achieving our own ambitious goals. The BNBT 2020 DTP has identified key priority strategies for the region through

an intensive program of community, business, industry and stakeholder consultations and is due to be released in April. Tourism really is everybody’s business, with domestic visitors to the region spending $1.4 million per day in the Bundaberg region’s economy.

Tourism facilitates our region's growth through attracting new business, investment and infrastructure and marketing our destination to visitors and potential new residents around the world. Partnering with Bundaberg North Burnett Tourism is an investment in your business and the prosperity of the Bundaberg North Burnett region. For more information, contact Katherine Mergard at [email protected]

B undaberg North Burnett Tourism (BNBT) is the peak tourism

marketing body for the Bundaberg and North Burnett regions. A membership based not-for-profit organisation, BNBT delivers an integrated brand, marketing and destination development strategy for tourism in the region by bringing together local tourism industry and businesses as well as key stakeholders such as Bundaberg Regional Council and North Burnett Regional Council. We plan and implement destination marketing, industry advocacy and destination partnerships with the objective of increasing visitor numbers and nights as well as visitor expenditure to ensure a healthy and sustainable tourism and business economy in the region. BNBT works closely with Tourism Events Queensland (TEQ), local government and industry to achieve these objectives. BNBT has a strong partnership with

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mailto:[email protected]

10 Chamber Chat

Bundaberg is known for many things such as Bert Hinkler, great climate and iconic rum. But now it’s also gaining a reputation as a fore runner in a technology that’s set to change the way we see the world around us!

W hen the iPhone was released by Apple in 2007 it created a

revolution in both the phone and the PC market, changing both forever and in turn, the way we worked and played. It gave people a whole new way of doing things, freeing them from their computers and desks and allowed them to combine tasks on one device. Now, just 7 years later, another revolution that has been building is set to break in late 2014. This revolution is a technology called Augmented Reality and it's set to completely change how you use your phone and even what your phone looks like! And at the front of this change is a Bundaberg business, recognised as a leader in this brave new world. Headed up by Tim Sayre, the company delivers amazing results through a free smart phone app. The system uses image recognition technology, similar to that used by police authorities to identify terrorists. Tim and the team put together a layer of digital information that is tagged to the image. When you run the app and point it at the tagged image, the image comes to life, with videos, music, animations or just about anything else you can think of. And it really is that simple. You start the app, point it at a tagged picture and watch it come to life. If you have ever used a QR code (those funny looking square dot things), then it is a bit like that, just way more advanced. This might seem a bit like science fiction, but it is actually science fact!

In a sign of just how much of a game changer this technology is, Google is set to release what is being called the "must have" gadget of 2014, all based on augmented reality technology. Imagine for a minute you are travelling to a city you have never been before. Your

flight is late and your not sure where the baggage collection is - it could be somewhere in the terminal, or it might be in another building, you just don't know! Not one to panic, you put on your

augmented glasses called “Google Glass” and instantly you see the route you need to take to get to the baggage claim area, along with the time it will take you to

reach it. As you are walking along, you are able to use your glasses to check your emails and facebook page and put a call to your office to check on your meetings. All this with out losing your directions.

At a local level, the digital layers are focused more on helping businesses with their marketing messages and customer interaction. One of the really amazing things about this technology is you can easily link your printing and TV advertising together! A customer is reading the paper and comes across your ad. If they are interested in your business, they hold their phone or

iPad up to it and suddenly, your TV ad is playing (or anything else you want). “Mass market media now has another channel, one that allows you to have your TV advertising and your print ads working together to drive business straight to your door,” said Tim. These layers can be as simple as directions to a particular location all the way through to detailed information about the products a particular shop is selling. For example a restaurant might use it to show the particular dishes is serves, while a dress shop might use it to link to their web store. In England, the department store Tesco released a range of dresses via augmented reality posters only and the range was completely sold out BEFORE the doors even

opened. Who wouldn’t like to get to their business and find that your stock has already been sold? Marketing analysis has shown that Augmented Reality is the next “big thing”, and not only with the youth market. So why is this technology so good? When you include this into your marketing matterial, it allows your advertising to reach your clients when they are ready to buy, not just when they see or hear your ad. The smart phone and tablet market have exploded in the last few months, and with Australians using them for just about everything, it makes sense to include this medium in your advertising mix, linking all

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Are you ready to unlock the secrets to a successful marketing campaign using Augmented Reality? Call the local experts today on 0421 547 762 or email [email protected] for your free consultation & appraisal.


To see the all the glamour of the Business Excellence Awards or to find our more about Sugarland Vet Clinic, follow the three simple steps below. Then hold your phone over either the cover or the Sugarland Vet Clinic logo on the top of page 7. Tip - Make sure to fill your screen with most of the image!

*Load times may vary depending on device speed and internet connection.

forms of your marketing together. Studies show that if you can hand a person a product, conversion rates rise from 25% to over 75%, with over 30% of them willing to pay a higher price point for the product. Augmented Reality gives a business the ability to put their product into the customers hands, at any time of the day or night. This is perfect for any business that is online or doesn't work 24/7. And even though the image is only virtual on their screens, the conversion rate holds! The other magic figure is customers engagement. A standard print ad will hold a customers attention for approximately 12 seconds, but this increases to a whooping 1 minute 30 for an ad with an Augmented component. How much you can tell people about your business in a minute and a half?

The ways that augmented reality can enhance your business is nearly unlimited, from displaying information about the products you have in your windows, to bringing signage and logo's to life, the technology is really only limited by your imagination. The company has a

vast range of businesses they work with, including cafes, hair dresses and tourism operators, and the team will easily come up with a unique solution for your business. So the next time you are thinking about your advertising, think how you can increase your impact with a touch of Augmented Reality magic.

Augmented Pages active until 30 June 2014

12 Chamber Chat

T he Recipient of the Lifetime Achievement Award is a man who

is respected and loved by many in this community -

PHIL AINSWORTH OAM.

Phil was born and educated in Newcastle and started his working life at ‘Stewarts and Lloyds’ in the HR Department, which was soon to become his speciality.

From his hometown, where he had married Suzanna (a nursing sister) Phil moved to Sydney to take up a position in the Myer Department Store chain, once again in the HR Department.

New South Wales was soon to be left behind when Phil took up a position in Western Australia with ‘Hammersley Iron’ for a period of around 4 years working as a ‘Town Administrator’ for various mining townships.

Looking for new opportunities, Phil then moved his wife and family onto Armidale in New South Wales to take up a position at the New England University.

At last…and good news for us… it was onto Bundaberg, where Phil became Personnel Manager at Austoft Industries.

Phil, Sue and their two children Rodney and Jennifer soon made Bundaberg home and Phil became very active on school and community committees.

He was instrumental in founding projects to assist in the education and training of young people in the area. He helped with the establishment of a campus for the Central QLD University in Bundaberg in the early 1980’s and today, is still a member of the Central Queensland University Board, and The Chair of the Bundaberg Campus Regional Advisory Committee.

In 1987 Phil and Austoft work colleague Rodney Stiff decided to join forces and make their mark in the light aircraft

For the past 30 years, Phil Ainsworth has devoted his working life to Bundaberg’s future by forging his own

aviation business and encouraging others.

industry. Together they started Jabiru Aircraft, originally in a backyard shed, with Rod having the engineering background and Phil utilising his business and marketing skills.

For the many years that he spent working tirelessly as a joint director of Jabiru, Phil helped establish and grow the company to what it is today, with an impressive array of aircraft and engines and a wide market both domestically and internationally.

In 1999, Phil and Rod moved into producing the Avionics to go into these light aircraft, under the banner of Microair Avionics and based alongside Jabiru at the Bundaberg Airport.

In 2005 Phil brought together a consortium of Bundaberg business leaders to form Bundaberg Technology Group, which then acquired the Case New Holland / Austoft facility which was converted into the Bundaberg Technology Park. The Technology Park attracted significant new business to Bundaberg and has proven to be a major employment and economic development generator for the region.

Also in 2005 Phil sold his interests in Jabiru and assumed full ownership of Microair Avionics Pty Ltd, which grew to be Australia’s leading avionics manufacturer, producing a range of aircraft radios, transponders, altitude encoders & Aircraft GPS Tracking equipment.

In 2006 Phil received an OAM for his contribution to the Aviation Industry, particularly manufacturing and Exporting, as well as contribution to Education.

The Honorary Award of Companion of the University was presented to Phil in 2009 by Central Qld University in recognition of services to Aviation

and Education.

Now in semi-retirement after selling Microair Avionics to David Withers earlier this year, Phil enjoys residing at Bargara Beach with his wife Sue, socializing, or should I say, exercising, every morning with colleagues; fishing, boating, golf, and travel; and enjoying time with his grandchildren Sophie and Jackson.

This year Phil has been an integral part of Bundaberg Region Rising, the Business and Industry Foundation set up after the Floods and Tornadoes in January, and continues to put his many skills and enthusiasm to great use, including his amazing talent selling raffle tickets at the Bundy Rum launch!

If the greatness of a man is measured not by how much knowledge and wisdom he has acquired, but by how much he has shared, then Phil Ainsworth OAM in indeed a worthy recipient of the 2013 Lifetime Achievement Award.

From L to R - Trish Mears, Phil Ainsworth, Yale Morgan (Chamber President), Cr. David Batt


T his years Business Excellence Awards and shaping up to be bigger

and better than before, with new categories, a new focus and even a new logo. The goal of the awards this year is to provide local businesses the opportunity to celebrate and be recognised for their achievements, and this celebration and recognition is forefront in the minds of the Awards Committee. The Business Excellence Awards cover a broad range of business functions and areas, providing the opportunity for organisations everywhere across the region to be a part of the awards. The aims of the Business Awards are to: 1. Recognise and reward business

excellence within their industry; 2. Provide networking opportunities and

assist businesses in sharing success and developing new relationships;

3. Add real value to the bottom line of our local businesses;

4. Acknowledge, reward and encourage business activity, engagement and growth;

5. Provide the forum for businesses to acknowledge and celebrate their achievements and be recognised for their valued contribution to the community; and

6. Encourage innovation, business excellence and good corporate social responsibility practices.

The awards are open to any businesses that are currently operating in the Bundaberg Region, which can highlight excellence in their achievements and operations. To be eligible for selection as a finalist

you are required to be nominated, either by a third party or you may even nominate yourself. Your business needs to be operating as either a sole trader, recognised business partnership, legally constituted business, company business person, incorporated body of a department or division of any business enterprise and must be operating within the regulations, standards and laws as prescribed by local, state and federal authorities. So while just about any business can enter, their are a couple who can’t. This includes;

Any member of the independent Judging Panel

The naming rights sponsors of the awards

Of course, a sponsor of a category can’t enter the category that they sponsor, but they are able to enter any other category, including Business of the Year. The finalists and the winners will be decided by an independent expert panel of highly regarded business professionals and academics whose experience collectively covers the broad spectrum of the award categories. All the judges are not members of the Bundaberg and District Chamber of Commerce Committee. Your application will be judged on the basis of the information provided in the completed nomination form, product samples and any supporting materials, as determined or required by the Judging panel. These awards are for excellence and the Judging panel are looking for evidence

of outstanding initiative, achievement, enthusiasm and a dedication to excellence along with a commitment to the Bundaberg Region. An important point to remember is the size of your business is not a factor. If you are able to demonstrate the qualities that your business excels in then you are on your way to becoming a finalist. The nomination packs will be out soon, so keep an eye out for them soon. Make sure that before you entry, you carefully read the Conditions of Entry that you will find in the nominations packs when they are released. Good luck to everybody who enters.

The Business Excellence Awards Logo Incorporates all the local chambers. The meanings behind this logo are;

4 chambers working as 1

4 towns 1 region

Tourism, rural, coastal, sugar

Business Headquarters, Big business, Small Business, Micro business

14 Chamber Chat

Chamber membership is not something that a lot of people think of, so we have asked the management team at Hinkler Central what prompted them to become members and what benefits they get from their ongoing membership.

Are you looking for a unique way to advertise?

Somewhere where your business will stand out?

The team at the Chamber Chat have an advertising package to suit all budgets, so to get your marketing message out there, tapping into your target market, contact the Chamber of Commerce now to secure your space and be part of the change!

Go to www.bundabergchamber.com.au/marketing for more info

I n my capacity as Centre Manager of Hinkler Central for the past 2.5 years,

it has been a great interest of mine to continue to be an actively engaged member of Bundaberg Chamber of Commerce for many reasons. Beyond the universal benefits that members receive including being part of a network listing of local businesses that get together on a regular basis, the opportunity to participate in the Chamber provides us here at Hinkler Central with a range of additional benefits that are critical to our business success. One of these is keeping abreast of the developments in the region. In my experience, being part of the Chamber has given our business insight into what’s happening in the region from Council initiatives, to community events

and strategic insights from a range of members and guest speakers applicable to what we do here at the Centre. This gives us a wealth of opportunities to support such programs, execute strategies that will be advantageous to our stores here at the Centre from knowledge gained at the Chamber, while of course having the information on hand required to make informed decisions on the direction of the business and providing this to our many tenants / potential tenants. I feel this is invaluable to the Centre team and this type of knowledge is otherwise harder to collate for those who are not members. Another key reasoning for our continued membership is that the Bundaberg Chamber of Commerce provides ‘strength in numbers’. By having such a strong membership in the Chamber, we become a significant power base in the Region giving us leverage to achieve outcomes in our area, beyond what normally would be achievable by individual businesses alone. As outlined above, by having knowledge

of the growth strategies for the region we can as one all play a part in achieving these outcomes for the betterment of the Region. Again, this is something I am very passionate about and the growth and success of this community is more easily attained when our strategies are all aligned and beneficial partnerships formed. A famous quote that rings true for me in this instance is “There is power in unity and power in numbers.” Lastly, the breakfasts aren’t that bad either! However, on a serious note, for those interested in seeing what the Chamber is all about I highly recommend you come and enjoy a breakfast with us. I can wholeheartedly say it will be worth your while.

16 Chamber Chat


T he Bundaberg Region is recognised globally for its iconic brands. The

Region has a proud collection of businesses, producers and manufacturers who are multi-award winners and are nationally and internationally recognised as leaders in their respective fields.

The “Bundaberg Made and Bundaberg Grown” initiative aims to showcase the Region’s competencies through the use of an innovative branding campaign and the development of a website and Regional marketing plans.

The branding and logos have been designed to be highly visible. They can be used as stickers and labels which can be applied to packaging and products made and grown within our region, as well as incorporated on letterhead, email signature blocks and other stationery.

The aims and objectives are to promote our Region’s businesses, producers and manufacturers at a local, national and global level, highlighting our Region’s capacity

Bundy Pride - an initiative between Bundaberg and District Chamber of Commerce and the Bundaberg Fruit and Vegetable Growers (BFVG), is about to get a much needed shot in the arm, with a new direction and purpose, ready to take Bundy Pride to the streets.

and capability.

Bundy Pride is also looking to engender pride in local businesses and encourage referrals to other local businesses.

Positioning the Bundaberg Region as 'the home' of premium producers and manufacturers will also help in the attracting and retaining of skilled

workers in the Region.

Encouraging customers and consumers to source Bundaberg Made and Bundaberg Grown products as well as looking at what else is available from the Region, creates a multiplier effect that will be felt across the region.

The final aim is to emphasise the Bundaberg Region as an attractive place to work, live and play, encouraging both tourism and permanent residences to the Region.

And it

looks to be working with the current research indicating that the ‘local and regional’ trend is continuing to grow rapidly and is now predicted to be larger than ‘Organic’.

Consumers understand that local and regional products benefit their local economy, the environment and their health and their has been a strong consumer reaction against imported products, particularly with concerns over the food quality mass produced food products.

Over 1/3 of national consumers report that Local and Regional is a higher priority for them with consumers wanting products that are ‘greener’, enabling them to be able to do their part for sustainability, both at a local and regional level.

Some quick stats;

94% of consumers would buy local and regional products if they could find them.

92% of consumers would like to see local and regional products clearly marked as local and regional.

90% of consumers want to make a difference by voting with their dollar spend.

Helping out is easy. As a business, you can show your support by joining Bundy Pride and displaying a window sticker at your front door or counter.

If you are a manufacturer or grower, look to including the Bundy Pride sticker on your packaging and vehicles.

Every bit helps to bring more jobs and opportunities to our region.

For more information on Bundy Pride, contact the Chamber secretary or Bundaberg Fruit and Vegetable Growers.

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www.bundypride.com.au/join

18 Chamber Chat

Bundy Pride - Application for Membership

Please fill in the details below, sign and return to Bundy Pride via email, post, fax

Which marketing group do you wish to be a part of? Bundaberg Made with Bundy Pride Bundaberg Grown with Bundy Pride Bundy Pride Both (Bundaberg Made and Grown) Supporter of Bundy Pride Are you a current financial member of? Bundaberg Fruit & Vegetable Growers Bundaberg & District Chamber of Commerce

COMPANY DETAILS:

Business/Company Name: .............................................................................................................................. ........

Trading Name: ................................................................................................................................................. ........

ABN: ................................................................

Business Category: ............................................................................................................................................ .......

Primary Role of Business: ................................................................................................................................. .......

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Postal Address: .................................................................................................................................................. .......

.............................................................................................................................................................................. .......

Phone: ......................................................................... Facsimile: .......................................................... .......

Email: ......................................................................... Website: ............................................................ .......

Individual Director/Partner/Owner/Manager Information: (please attach a separate sheet if needed)

Full Name: ................................................................. Preferred Name: ............................................... .......

Mobile: .............................................. Email: ..................................................................................................

Spouse/Partner: ..............................................................................................................................

Full Name: ................................................................. Preferred Name: ................................................. .......

Mobile: ................................................ Email: ........................................................................................... .......

Spouse/Partner: ............................................................................................................................

Full Name: ................................................................. Preferred Name: ............................................... .......

Mobile: .............................................. Email: ......................................................................................... .......

Spouse/Partner: ............................................................................................................................

(Optional) I authorise Bundy Pride to use images of my business, products and/or services, myself and staff for marketing and promotion in (but not limited to) Bundy Pride websites, banners and presentations:

................................................................................... ...................................... .......................

(Signature) (Name—please print) (Date) I declare that the information I have provided in this Application for Membership is true and accurate. I also hereby agree to the terms and conditions of Bundy Pride membership (Schedules 1, 1a, 2 and 3 - Bundy Pride) as far as they apply to myself, my business, and the products and services of my business:

................................................................................... ...................................... .......................

(Signature) (Name—please print) (Date)

20 Chamber Chat


New Business Sponsored by Insite SJC Winner - Aussie Bundaberg

Small Business Sponsored by Westpac Winner - Bundaberg Property Gallery

Retail Sponsored by Sothern Cross Austereo Winner - Ritchies Jewellers

Professional Services Sponsored by Wide Bay Australia Winner - Sugarland Vet Clinic

Manufacturing Sponsored by Newsmail Winner - Newfresh Foods

Hospitality & Entertainment Sponsored by Sothern Cross Austereo Winner - Montezuma’s

Health Services Sponsored by Lion Co Winner - Blue Care

Hair & Beauty Sponsored by Newsmail Winner - DARE Beauty

Trades & Services Sponsored by NEATO Employment Services Winner - Laser Electrical

Tourism & Accommodation Sponsored by Sunsuper Winner - Travelscene

Customer Service Award Sponsored by Harvey World Travel Winner - Barbara Walsh – Connor Menswear

Congratulations to all our Nominees, Finalists and Winners. The standard of this years entries was nothing short of amazing.

22 Chamber Chat

T hough different leadership styles can be used at different times in a

business, some character traits are important for all leaders:

self-awareness - understanding your own strengths and weaknesses

decisiveness - the ability to make decisions quickly

fairness - treating others equally

enthusiasm - motivating a team with a positive attitude

integrity - earning the respect of your team

knowledge - keeping abreast of the facts and figures

creativity and imagination - coming up with new and innovative ideas

endurance - persevering when things go wrong.

Remember, it is just as important to be able to spot these abilities in others as it is to have them yourself.

You should assess the skills your staff already possess and how you may be able to draw on them. Learn more

Characteristics of a business leader

W e all recognise that training is important for business.. Many

Bundaberg businesses have looked at top level training in Brisbane but the extra expenses of transport to Brisbane and accommodation have made this exercise outside of the realms of their budget. Bundaberg Region Rising in conjunction with AIM are solving the problem by bringing the training to you, with three training courses on offer in March. The AIM courses covered will be: New Supervisor -- This course is currently fully booked! Delivering Customer Service, and - Spaces still available! Finance for Non-Finance Managers - Spaces still available! Bundaberg Region Rising is subsidising

Regional Training Opportunities

about skills for running a business.

There are also characteristics that any successful leader will avoid, such as:

poor communication - leads to misunderstandings and errors

reluctance to delegate - leads to resentment and inefficiencies

favouritism among staff - leads to resentment.

The difference between managers and leaders

Management and leadership complement each other, but they are separate roles.

A leader inspires, motivates and encourages people to achieve visionary goals.

A manager, on the other hand, deals with the actual operation of a business - for example, by:

ensuring products and services reach clients in the way they expect.

evaluating business operations, legal requirements and workplace health and safety responsibilities

planning budgets and arranging

suitable training for staff.

Each business will include both leaders and managers, but they can sometimes be the same person. Both leaders and managers are likely to benefit from having the leadership traits listed above.

However, there is a clear difference between the two. A leader can only inspire a team to success if there is a management structure in place to ensure tasks are carried out.

Likewise, a leader who wants to be effective must be careful that they are not spending too much time managing and not enough time leading.

Article appears thanks to the Queensland Government’s Business and Industry Portal. http://www.business.qld.gov.au/business/employing/staff-development/developing-leadership-skills/characteristics-business-leader

the course cost to make this opportunity even more affordable to local businesses. Take advantage of this great opportunity and get in contact with Bundaberg Region Rising to book your place today! For more information go to - bundabergrising.org/info/home/ To enquire or book please contact Rachel on [email protected] or phone 0439 771 102 The Australian Institute of Management is proud to support this initiative by Bundaberg Region Rising. Serving Queensland's regions is one of the five pillars of our organisation.

AIM is committed to the development of managers and leaders across Queensland we applaud the initiatives of Bundaberg Region Rising to fund and assist

Bundaberg's organisations and individuals to develop professional skills. AIM is Australia's only institution that is dedicated to the advancement of management and during its rich 20 year history in Australia we have been

instrumental in the professional success of countless managers and organisations. If you would like to find out more about AIM please visit us on the web at www.aimqld.com.au. Membership is open for all individuals and organisations, you don't have to be degree qualified and you don't have to be a manager. Personal membership is generally tax deductable and all memberships offer a wide range of benefits.

24 Chamber Chat

the chamber chat - issue 14

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