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The Chicago International Film FestivalOctober 10-21, 2018
SPONSORSHIP OPPORTUNITIES
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The Chicago International Film Festival is the longest running competitive film festival in North America. The Festival is a celebration of cinema which includes film premieres, tributes to stars and directors, and signature red-carpet events. Internationally renowned for its excellence in showcasing the finest in U.S. and world cinema, the Chicago International Film Festival offers attendees the opportunity to experience the innovative works of first-time filmmakers alongside renowned masters while also previewing the season’s top award contenders.
Cinema/Chicago, the presenting organization of the Chicago International Film Festival, is a 501(c)3 nonprofit arts and education organization dedicated to fostering better communication between people of diverse cultures through the art of moving image.
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RECEPTIONS & SPECIAL EVENTS Page 12
A high profile way to promote your brand through red carpet events, receptions, and experiences.
ON-SITE ACTIVATIONS Page 13
Engage directly with festival-goers, filmmakers and influencers by creating pop-up activations.
NICHE FILM PROGRAMS Page 14
Sponsor film programs to connect with specific audiences and target your brand message.
AWARD NAMING Page 15
Opportunity to have your organization associated with a Festival award, e.g. Audience Choice Award.
BRAND RECOGNITION & PROMOTION Page 15
Opportunities for print and digital advertising on various Festival signage, printed programs, social media and website.
EDUCATION PROGRAMPage 16
An opportunity to support our Education Program, which includes free screenings for Chicago Public School students.
YEAR-ROUND PROGRAMSPage 17
Target your support by sponsoring different Cinema/Chicago events throughout the year.
SPO
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The Chicago International Film Festival’s loyal audience represents one of the most sought-after markets in the U.S., one that is rich in diversity and backgrounds.
The Festival represents a prime opportunity to speak to a valuable and influential market segment:
75,000+YEAR-ROUND ATTENDANCE
55,000+ATTENDANCE AT THE FESTIVAL
GENDER
AGE
Aged 65+ 35% Aged 55-64
25%
Aged 35-54 25%
Aged 18-34 14%
Data gathered from surveys collected at the 53rd Chicago International Film Festival in 2017.
FESTIVAL HIGHLIGHTS 53rd Chicago International Film Festival (October 12-26, 2017) highlights:
140 feature-length fiction and documentary films and 55 short films representing 55 countries. 75 World, North American, and
U.S. premieres.
356screenings and panels presented.
230+filmmakers from over 35 countries, who participated in post-screening discussions, free public panels, tributes, conversations, and Industry Days events
that gave Festival audiences an insight into their work and the artistic process.
Panels, master classes, pitch sessions and industry events organized by the Festival were held at the AMC River East 21 theaters and Embassy Suites Chicago.
Recent Festival films going on to win awards include: Moonlight, La La Land, Lady Bird, The Shape of Water, Three Billboards outside Ebbing Missouri, Arrival, Son of Saul, Birdman, and many more.
Prefer Not to Identiy1%
Non-Binary1%
Male44%Female
54%
have completed post-secondary education.
85% 90%attend monthly cultural events.
of the Festival audience resides in Chicago.
72%
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EDUCATION
ETHNICITY
Caucasian78%
Asian7%
African American7%
Latino5%
Other3%
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PUBLICITY The 2017 Festival accredited 145 media professionals and outlets including television, radio, print, online and photographers. 76% of coverage came from local and regional outlets, 23% from national outlets.
COVERAGE INCLUDED
TV CLTVUnivision WBBM-TV (CBS) WFLD-CHI (FOX) WGN-TV (WGN) WLS-CHI (ABC) WMAQ-CHI (NBC) WTTW-TV (PBS)
RADIOABC Radio (national) WBBM-AM (News/Talk) WBBM-FM (CHR) WBEZ-FM (NPR) WGN-AM (News/Talk) WLS Radio (national) WXRT-FM (Rock)
PAPERChicagoist The Chicago Reader Chicago Sun-Times Chicago Tribune Hoy Michigan Avenue Newcity Red Eye Time Out Chicago Windy City Times
WEBA.V. Club AMovieGuy.com ChicagoMag.com Cinefile.com DNAinfo HollywoodChicago Hollywood Reporter Huffington Post Reel ChicagoRogerEbert.com Screen International
Screen Magazine TheMovieBlog.com The Times WeeklyVariety Agenda (Georgia) TeleSUR (Venezuela) Iran Daily Kuaibo (China) Tehran Times Telam (Argentina)
175,000,000Resulting in over
earned impressions
475Over
articles and coverage pieces
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MARKETINGThe Festival generates awareness through different media, including: traditional advertising (television, radio, print, digital, out of home), grassroots marketing, and digital marketing. The Festival builds a strong social media presence and reaches across the city with the extensive distribution of the Festival Schedule and Sneak Preview brochures.
DIGITAL ASSESTS
FESTIVAL SCHEDULE Distribution: 150,000This complimentary must-have guide to the Festival is distributed to the Festival’s mailing list and throughout Chicago where culturally-minded residents and tourists shop, dine, and attend events. 75,000 copies are inserted into the Sunday New York Times and other select publications.
OFFICIAL PROGRAM BOOK Distribution: 1,500The Program Book is distributed to Festival filmmakers, VIP guests, high-level members, sponsors, film distributors, and studios as well as at international festivals such as Berlin and Cannes. This publication is also available for purchase by the general public.
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PUBLICATIONS
SOCIAL MEDIA:
Likes
45,000Impressions
1,615,000
Followers
21,500Impressions
1,675,000
Followers
3,250Post Likes
15,000
Instagram Sessions
261,000Page Views:
920,000Unique Users:
168,000Email Subscribers:
50,000
WEBSITE:Returning Visitors
43% New Visitors
57%
Estimated Paid impressions:
15,700,384 Estimated Owned impressions:
828,270 Social Media impressions:
1,294,497 Estimated Earned/Editorial impressions: Approx.
175,00,000Based on the 2017 Chicago International Film Festival
LIKES45,000
FOLLOWERS21,500
FOLLOWERS3,250
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THE CHICAGO INTERNATIONAL FILM FESTIVAL
2017 FESTIVAL QUICK FACTS:
“Festivals are so important, because they show to the world, they show to distributors, they show to an audience, they show to critics movies that don’t necessarily otherwise get a chance.” – Helen Mirren, Oscar®-winning Actress Chicago International Film Festival 2017 Honoree
STAR-STUDDED OPENING NIGHTS
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In attendance (l-r): Reginald Hudlin, Sterling K. Brown, Paula Wagner, Jessie Smollett, Marina Squerciti, Chadwick Boseman, and Josh Gad.
FILMS UNDER CONSIDERATION:
5,500OFFICIAL FILM SELECTIONS:
195
COUNTRIES REPRESENTED:
55
FILM SCREENINGS:
350
200FILMMAKERS IN ATTENDANCE:
FESTIVAL PROGRAM
ATTENDEES:
55,000+
FROM CHICAGO:
72%
COLLEGE EDUCATED:
85%
ATTEND MONTHLY CULTURAL EVENTS:
90%
AGES:
50% 35-64
FESTIVAL AUDIENCE
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SPONSORSHIP OPPORTUNITIESRECEPTIONS & SPECIAL EVENTS A high-depth profile way to promote your brand through red carpet events, receptions and experiences.
FESTIVAL PREVIEW EVENTSeptember 2018Attendance: 300+ guestsHeld three weeks prior to the Festival, the Preview event gives VIP guests a sneak peek at the Festival’s full line-up of films, special presentations, guests in attendance, special events, and more. A reception immediately follows the preview.
OPENING NIGHT October 10, 2018 | AMC River EastAttendance: 1000+ guestsOpening Night kicks off the Chicago International Film Festival with a premiere of a highly anticipated film with special guests in attendance. An Opening Night reception will follow the film presentation.
TRIBUTES The Festival pays tribute to celebrated artists at these special events, which include clips showcasing the remarkable work of the honoree, an intimate one-on-one conversation and/or film, and an award presentation.
FESTIVAL FILMMAKERS LOUNGEFirst 10 days of the Festival, October 11-20, 2018Attendance: 1,000 guestsLocated on-site at the Festival, the Filmakers Lounge hosts filmmakers, industry members, press and VIPs for nightly gatherings as well as networking opportunites, meet-and-greets, press interviews, and after-parties.
AWARDS NIGHTOctober 19, 2018 | AMC River East 21Attendance: 200 guests Filmmakers, industry members, and VIP guests come together at Awards Night for the Awards Presentation and Reception to honor and celebrate the winners of the Festival’s various competitions.
BLACK PERSPECTIVES TRIBUTE AND RECEPTIONOctober 20, 2018 | AMC River East 21Attendance: 250 guests Since 1992, the Festival has paid tribute to a notable African-American director or actor/actress who has made a significant impact on the film industry. A reception immediately follows the presentation.
INDUSTRY DAYSA four-day conference held during the Festival, Industry Days serves as the central hub for Chicago-based and visiting filmmakers to connect with and learn from industry experts through panels, workshops, master classes and networking events.
MEET THE FILMMAKER“Meet the filmmakers” roundtable events during the Festival give audiences and film students opportunities to get an in-depth look into the stories and craft behind each filmmaker and film.
CLOSING NIGHTOctober 21, 2018 | AMC River East 21 | Attendance: 400 guests Attendance: 250 guests The Festival concludes with the presentation of a high profile film with the director and/or actor in attendance. A cocktail reception immediately follows the film presentation.
• Branding and advertising opportunities to maximize your marketing objectives. • Sponsor logo and promotion included in Festival Schedule (150K printed and distributed).• Sponsor ad in collectible Festival Program Book (1,500 printed and distributed).• Sponsor logo included on daily e-newsletters (sent to 50K+ subscribers).• Sponsor logo on Festival advertising.• Newsletters, e-blasts, social media, website recognition.
BRAND RECOGNITION AND PROMOTION
CUSTOM PACKAGESAll opportunities are highly customizable to maximize exposure and meet your marketing objectives.
Create displays and sampling opportunities to build brand awareness, engage with attendees, and promote your product.ON-SITE ACTIVATIONS
“We grew up on this film festival. It was one of the ways we had access toEuropean film. We hope that it continues for many many years” – Lana Wachowski, Writer/Director The Matrix, Cloud Atlas, V for Vendetta
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CINEMAS OF THE AMERICAS This program highlights the vibrant work of emerging and established filmmakers from South and Central America, Mexico, and the Caribbean.
CITY & STATEThis collection of stellar films from Chicago and Illinois celebrates the talents and creativity of the local filmmaking community.
INTERNATIONAL COMEDYFrom bawdy and dark to satire and slapstick, the films in this program represent all forms of comedy at their best.
REELWOMENThis program celebrates the depth of talent of dynamic female filmmakers from around the world.
U.S. INDIESThese independent films represent the freshest and most innovative narratives in U.S. filmmaking today.
WORLD CINEMAA mix of classical narratives and stylish new innovations, this program offers a snapshot of the contemporary cinematic landscape from around the world.
NICHE FILM PROGRAMS Sponsor film programs to connect with specific audiences and target your brand message.
SPECIAL PRESENTATIONSThe first look at the year’s most highly anticipated films and cinema classics.
INTERNATIONAL FEATURE FILM COMPETITIONRepresenting a wide variety of styles and genres, these outstanding international films compete for the Festival’s top honor, the Gold Hugo, and other awards.
NEW DIRECTORS COMPETITIONThis selection of U.S. premieres by first and second-time directors celebrates the spirit of discovery and innovation upon which the Festival was founded.
DOCUMENTARY COMPETITION AND DOCUMENTARY PROGRAMThis program of compelling documentary films from around the world displays the power of real-life storytelling.
OUT-LOOK COMPETITIONThese LGBTQ-themed films exhibit artistic perspective on sexuality and identity and compete for the Q Hugo Award.
SHORT FILM COMPETITIONA robust collection of films that highlight the artistry and craft of the short format. Best Narrative and Best Documentary winners are eligible for Oscar® consideration.
AFTER DARK Cinema’s underworld of horror and fringe films from some of the most exciting genre artists from across the globe.
BLACK PERSPECTIVESThis program celebrates the richness of African-American filmmaking and the diversity of cinemas from black cultures around the world.
AWARD NAMINGAn opportunity to have your organization associated with a prestigious, internationally recognized Festival award. Possibilities range from best film in each competition (International Feature, New Directors, Documentary, Out-Look, Short Films) to the Audience Choice Awards.
The Audience Choice Award is chosen via ballot by the Festival’s 55,000 audience members for the Best English Language Feature, Foreign Language Feature, Documentary Feature, and Short Film.
SPONSORSHIP OPPORTUNITIES continued
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EDUCATION SCREENINGSAt Cinema/Chicago, we recognize that film is a powerful tool to expose audiences to diverse cultures, viewpoints, and subject matter. Since 1992, our year-round Education Screenings program has brought a broad spectrum of films to more than 7,000 Chicago Public School students each year.
At twice monthly screenings during the school year and weekdays during the Chicago International Film Festival, students have the opportunity to engage with world-class cinema and interact with filmmakers, film subjects, and cultural experts in post-screening discussions. Bus transportation, study guides, and curriculum support is provided to students and educators free of charge.
EDUCATIONCHICAGO INTERNATIONAL TELEVISION FESTIVALMARCHHeld annually, this three-day festival celebrates the art of television productions and commercials from around the world. Featuring screenings, panel discussions, and award presentations, the Television Festival honors the creativity and craft of Television’s brightest minds.
CINEYOUTH FESTIVALAPRILThe CineYouth Festival celebrates the work of filmmakers under the age of 22 and encourages youth creativity with public screenings of official selections, workshops, discussions, and a one-day, hands-on filmmaking challenge. Free and open to the public.
INTERNATIONAL SCREENINGSMAY-OCTOBERIn partnership with the City of Chicago and various consulates and cultural organizations, the International Screenings program is a unique 18-week free public event that casts a spotlight on a national cinema each week by presenting films not widely available in the U.S. Discussions with film critics and cultural experts engage audiences following screenings. Free and open to the public.
YEAR-ROUND
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“Being at the Chicago International Film Festival, it really reminds me that I haven’t made my ‘Lawrence of Arabia’ yet – I haven’t made my ‘Grapes of Wrath’ yet. It makes me hungry. I will go home from here with a healthy appetite to keep working.” – Steven Spielberg, Oscar®-winning Director Chicago International Film Festival 2006 honoree
TOTAL # OF CPS STUDENTS
7,000TOTAL # OF SCHOOLS
63TOTAL # OF
SCREENINGS
21GRADES
6-12
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PAST SPONSORS & PARTNERSSelect sponsors and partners 2012-2017
AARPAcademy of Motion Picture Arts and SciencesAllstateAMC IndependentAmerican AirlinesBloomberg PhilanthropiesBuickChicago Architecture BiennialChicago Department of Cultural Affairs and Special EventsChicago Film OfficeChicago Line CruisesColumbia College ChicagoDePaul UniversityEffen VodkaHBOIllinois Arts Council Agency
Illinois Film OfficeKINDLagunitasLandroverLincoln MotorsNational Endowment for the ArtsState FarmStella ArtoisTIAA Tribeca Flashpoint CollegeTV5 MondeWansas TequilaWintrust
HOTEL PARTNERSACME Ambassador Chicago
Conrad ChicagoJW Marriott ChicagoPark Hyatt ChicagoThe Whitehall HoteltheWit
MEDIA PARTNERSChicago ReaderChicago MagazineChicago Sun-TimesCSMichigan Avenue MagazineNCMWBBM RadioWBEZ91.5WTTW11WXRT
For more information on sponsorship opportunities, contact:
CAROL FOX & ASSOCIATES Office: 773.327.3830
Lisa [email protected]
Carol L. Fox [email protected]
Carly [email protected]
www.chicagofilmfestival.com | #chifilmfest
@chifilmfestival @chifilmfest @chifilmfest
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www.chicagofilmfestival.com
54th Chicago International Film Festival • Chicago International Television FestivalCineYouth Festival • Year-Round Education Program
International Screenings Program
Presents