the city & lifestyle magazine of coastal virginia media kit 2020... · high school art teacher...

THE City & Lifestyle Magazine

of Coastal Virginia

MEDIA KIT 2020

James Ah You prepares a trio of cocktails at Terrapin Restaurant in Virginia Beach.

Mission

Coastal Virginia Magazine | MEDIA KIT 2020 3

Coastal Virginia Magazine is the only magazine devoted exclusively to reflecting and enhancing the lifestyle of our regional audience. Living in Coastal

Virginia is a unique privilege and the Magazine celebrates that privilege with every page.

It is about special people, special places, special food, drinks and something special happening daily.

It is about our health and wellness, how we live and how we play. Coastal Virginia Magazine celebrates

all that is special about our region.

We engage the richness of Coastal Virginia and honor the engagement of our audience.

Coastal Virginia’s lifestyle authority.

A sweet stack from Hummingbird Macaroons and Desserts, Norfolk.

Pillars


Food & DrinkBringing the unique flavors and culinary offerings

of Coastal Virginia to life

People & Community Profiling the notable personalities and organizations

that impact life in the region

Places & DestinationsCelebrating new and unique locations

and desirable weekend getaways

Culture & EventsHighlighting local, visual and performing arts, books,

style, festivals and events

Home & GardenFeaturing remarkable homes, interior design,

décor and gardens in the area

Life & WellnessExploring wellness, healthy living, lifestyles

and experiences in Coastal Virginia

Our annual CoVa Battle of the Burgers event.

Reader


A dedicated community of readers look to Coastal Virginia

Magazine to enhance the enviable

lifestyle we all enjoy. They

are passionate consumers of all things local, knowing that no one brings “local” to life better than

Coastal Virginia Magazine.

Highly relevant to all locals …

and those who want to be.

Total Audience: 204,000 Print; 250,000+ Print & Web

Rate Base: 35,000Age: 88% are 35+Gender: 61% Female; 39% Male70% have household incomes of over $100,000

Annual Web traffic 280,000 with 500,000 page views.

Coastal Virginia Magazine readers have the desire and means to live well.254% more likely to have a household income between $500,000 and $1,000,000 than consumers of other local media67% plan to purchase furniture/home furnishings in the next 12 months62% are planning a vacation in the next 12 months

The Coastal Virginia Magazine audience is passionate about connecting to the region.Over 73% say they are likely to purchase products or services from ads they’ve seen in Coastal Virginia Magazine.62% keep and read each issue of Coastal Virginia Magazine for one month or longer.

Sources: Circulation Verification Council Reader AuditMedia Audit from February 2019 Survey

JoAnn Falletta from our premiere “Music Issue.”

Calendar


Every issue of Coastal Virginia Magazine speaks to the heart of our regional audience, addressing

every component of our envied lifestyle.

JANUARY/ FEBRUARYFOOD ISSUE • TOP LAWYERS

Space Reservation by Nov. 27, 2019 • Ad Approval Dec. 6, 2019

MARCH/APRILBEST BURGERS • HOME ISSUE

Space Reservation by Jan. 31, 2020 • Ad Approval Feb. 7, 2020

MAY/JUNESUMMER FUN ISSUE

Space Reservation by April 1, 2020 • Ad Approval April 9, 2020

JULY/AUGUSTBEST OF ISSUE

Space Reservation by June 1, 2020 • Ad Approval June 8, 2020

SEPTEMBER/OCTOBERHEALTH • TOP DOCS ISSUE

Space Reservation by Aug. 3, 2020 • Ad Approval Aug. 10, 2020

NOVEMBER/DECEMBERGIVING BACK AWARDS • TOP DENTISTS

Space Reservation by Oct. 2, 2020 • Ad Approval Oct. 9, 2020

2020

ContributorsThe “Hempcrete” House, Virginia Beach


Leona Baker is our editor, a creative, communications professional, food freak, news junkie, nature lover and mom living in Virginia Beach. In her published writing, she has covered arts and culture, public policy and politics.

Barrett Baker is creative content director at Raoust+Partners and Senior writer/editor at 2BCreative, providing freelance copywriting and editing services to local magazines and marketing agencies.

Betsy DiJulio, MA, EdS, is a full-time, award-winning National Board-Certified high school art teacher and part-time artist, cookbook author, blogger and published writer on topics of art and education, home and garden design, food/vegan food, eco-issues, artisanal businesses and day hiking.

Don Harrison, an award-winning writer, editor and radio host, has contributed to a wide variety of media, including The Washington Post, The Virginian-Pilot, Virginia Living, the Daily Press and Parade Magazine. Don’s previous work for this magazine earned him a Writer of the Year nomination from the City and Regional Magazine Association in 2014.

Marisa Marsey is a food, beverage and travel writer whose awards include “1st place Food Writing” from the Virginia Press Association. A Johnson & Wales University representative, she has sipped Château d’Yquem ‘75 with Jean-Louis Palladin, sherpa-ed for Edna Lewis and savored interviews with Wolfgang Puck and Patrick O’Connell.

Tom Robotham, a native of New York City, is a freelance writer and professor of mass media studies at Old Dominion University. He has written numerous features and columns for Coastal Virginia Magazine, including the year-long series “Searching for God in the 7 Cities.” He is also the author of six books, and co-author of a book about the Bible with Charlton Heston.

Eric J. Wallace is a writer, avid lover of the outdoors and devotee to the ongoing search for the Good Life. His work has appeared in more than 50 noteworthy publications, including Outside, Backpacker, Canoe & Kayak, Grit, WIRED, Atlas Obscura, Modern Farmer and more.

Contributors

Lighthouse home.


ContentCURRENT

Close Up—Brief profile on a local person of interestConditions—Newsy topics, opinions, what’s going on around the area

Bites—Food, drinks and diningCulture—Arts, entertainment, events and museums

Events—Recaps of events hosted by Coastal Virginia Magazine and partnersScene—Reviews and activities/businesses around the area

Testing the Waters—Trying a new activity and writing about it in first person5 Best—Five favored foods, drinks, items or activities in a particular focus

Get Fit—Unconventional or trending fitness ideasIn Store—Items or services featured inside a local shop, with information about the store’s concept and/or owner(s)

Releases: Books, music, films from local authors, musicians or filmmakers

DATEBOOK

Selected upcoming event listings

LIFE

Art Parts—Visual or performing arts to experienceCharacters—Profiles of people who add vibrancy to our region

Day in the Life—Spending a day exploring life from someone else’s perspectiveSpaces—Fascinating homes, gardens and interior spaces in Coastal Virginia

Weekends—Places to explore for travel, adventure and relaxation What It’s Like—Stories detailing experiences that most people will never have

Launched—Success story of a native who is still connected to the area

DISH

Local Flavor—A foodie focus on a particular local culinary offering or restaurantNosh News—tasty tidbits from Coastal Virginia’s cuisine scene

To Dine For—A local outstanding dish worth tryingTable—Cooking, tips, ideas, recipes and trends with a local twist

Reflections

A lasting image captured from a local photographer

DEPARTMENTS

Coastal Virginia Magazine E-Weekly Newsletters

Yorktown’s Riverwalk offers a table with a view.

RatesOur rates are competitive, concise and comprehensive.

Every page receives expedential reader views.

Block Event Sponsor:

Includes 25 words of copy and one block photo (size 175X175) with a link to a dedicated event listing on CoVaMag.com with unlimited copy and photos. Produced to your approval.

Featured Event:

Includes 75 words of copy and one large photo in the newsletter with a link to a dedicated event listing on CoVaMag.com with unlimited copy and photos. Produced to your approval.

Coastal Virginia Magazine E-Weekly Newsletters“The It List” our largest and an area favorite which features upcoming events. Published every Thursday.

“The Coastal Dish” which features recipes, food news and delicious happenings. Published every Tuesday.

Banner:

Banner size is 175X175 and links directly to your website.

ADVERTISING OPPORTUNITIES

Email:

Customized Email to subscribers.

Contact our sales department at 422-8979, ext. 125

for more information.

Reenactors greet guests along the streets of Williamsburg.


Print Ad Specifications

AD SIZE NON-BLEED BLEED LIVE AREA TRIM

Spread* 18" x 10.875” 18.25" x 11.125” 16.675" x 9.625” 18" x 10.875”

Page* 7.625" x 9.625” 9.25" x 11.125” 7.625" x 9.625” 9" x 10.875”

2/3 Vertical 4.9" x 9.625” 5.75" x 11.125” 4.9" x 9.625” 5.25” x 10.75”

1/2 Vertical 3.7" x 9.625” 4.45" x 11.125” 3.7" x 9.625” 4" x 10.725”

1/2 Horizontal 7.625" x 4.7” 9.125" x 5.45” 7.625" x 4.7” 9.125" x 5.45”

1/2 Island 5" x 7.1625” N/A 5" x 7.1625” N/A

1/3 Block 4.9" x 4.7” N/A 4.9" x 4.7” N/A

1/3 Vertical 2.4" x 9.625” N/A 2.4" x 9.625” N/A

1/4 Block 3.7" x 4.7” N/A 3.7" x 4.7” N/A

1/6 Horizontal 5" x 2.2375” N/A 5" x 2.2375” N/A

1/6 Vertical 2.3" x 4.7” N/A 2.3" x 4.7” N/A

1/8 Horizontal 3.7" x 2.25” N/A 3.7" x 2.25” N/A

1/12 Horizontal 2.38" x 2.25” N/A 2.38" x 2.25” N/A

Ad DeliveryWe require ads be uploaded to our simple and secure ad portal which ensure that it meets our specifications before going on press. MagHub.sendmyad.com

General InformationPublication Trim Size: 9” x 10.875” Safety: 0.25” from trim on all sides Bleed: 0.125” beyond trim on all sides Binding Method: Perfect Bound, jogs to foot Image Resolution: 300 dpi Line Screen: 150 dpi Color Space: CMYK only; no spot color or RGB

Acceptable File FormatPDF/X-1A: The PDF/X-1a must be made from a PostScript file with all fonts and high-resolution images embedded. Ensure that all elements are a minimum of 300 dpi and 100% in size.

Production ContactCustomer Relations ManagerJade Fuentesphone: 757-422-8979 x157e-mail: [email protected]

ProofsAds submitted will not be provided an additional proof unless requested. We offer this service for an additional $50. There is an opportunity to review your supplied ad at the time of upload on our ad portal.

We want your Ad To Print CorrectlyLate ads with problems or last-minute changes increase the chance of print error. Please make every effort to de-liver your materials on time and to our specifications.

Common Ad Problems to Avoid:Please check your ad for these errors before uploading:• Incorrect dimensions• Text outside the safety area• Non-bleed ads that bleed (and vice versa)• Low-resolution images• Images not converted to CMYK• Spot color/PMS used in the color space• Position marks or color bars in the live area

Print is still the go-to tangible vehicle to communicate.


Magazine Media reaches eyeballs, minds and wallets in a safe, validated environment.

All impressions are not created equal.

Magazine readers have the highest recall of content. 1

While other platforms have declined, trust in journalism is on the rise. 2

Magazine readers are the strongest everyday influencer in multiple product categories. 3

Paper-based reading creates more focused attention, less distraction, stimulates emotions and desires, drives sensory involvement which contributes to

reader impact and is preferred by the majority (including millennials) 1

Affluent magazine readers spend big on home remodeling, lead in

home improvement and spend heavy on luxury goods. 4 Affluent magazine readers are the most frequent traveler

and spend the most on travel. 4

Advertising in magazines raise brand awareness and purchase intent. 5

Magazines show the highest return on advertising spend—the ultimate KPI. 6

Americans of all ages read magazines

91% of adults, 94% of those under 35 and 95% of those under 25 read magazines media in the last six months (print and digital editions). 7

95% of adults 18-29 read magazines vs 81% who use Facebook. 7

Why Print

1. Scott McDonald, PHD, Nomos Research, October 2015; 2. 2018 Edleman Trust Barometer; 3. Total Social (Jan-Dec 2017), Engagement Labs; 4. IPSO Affluent Survey, USA, Fall 20175. Signet Research of Ad Lift studies; 6. Nielson Catalina Solutions, Multi-media Sales Effect studies forum 2004-Q4 2015; 7. Pew Research Center, Social Media Fact Sheet, Feb 2018

Norfolk’s Yoga instructor, Gabrielle Gerard-Jenksearly morning meditation in Virginia Beach.


Coastal Virginia Magazine Branded Digital

CoVaMag.com

CoVaMag.com continues to be one of the most trusted brands for information on the best of the Coastal Virginia region.

· 41,568-page views/month

· 23,163 visitors/month· 1.46 average

page views/visit

Source: Google Analytics, Audience Overview

Coastal Virginia Magazine’s e-newsletters

Broadly accepted and widely loved, CoVa e-newsletters continue to expand and grow. These newsletters are targeted to specific audiences. With the brand strength of Coastal Virginia Magazine, our weekly newsletters engage current readers and subscribers and introduce new audiences to the brand.

*60,000+ Subscribers

*As of November 2019

CoVa Social Media

CoVa’s active social media comments with an audience who has grown to depend on social media as an important link in their world and have placed their trust in the Coastal Virginia Magazine’s brand.

CoVa Facebook *18,000+ Followers

CoVa Twitter *12,400+ Followers

CoVa Instagram *18,200+ followers

Total Social AudienceNearly 50k followers and growing.

*As of November 2019

Coastal Virginia Magazine proprietary digital products provide additional exposure with our core audience and allow the brand to engage new audience segments.

CoVaMag.com is a reliable resource for all audience segments seeking the best of Coastal Virginia… from the best doctors to the best places to eat. Our e-newsletters and

social media are valuable and use content to target the most receptive audiences.

Digital Enhancements

Vista Ad MessengerIt is the easiest and most effective tool for local advertisers to engage with their customers on mobile devices. Target the right audience at the right time! Build an AdMessage in under a minute and get live today!

VISTATarget Audience Solutions

STAVISProgrammatic AdvertisingBusinesses are currently utilizing VistaGraphics’ cutting-edge digital targeting. Tactics include: Geo-Fencing, Site Retargeting, Search/Contextual Targeting & Geo-Targeting. Advertisers track click-throughs, website visits and precise #’s of walk-in traffic generated from ads targeting visitors’ phones!

Targeting optionsAge, Household Income (HHI), Net Worth, Homeowners, Home Value, Area Geo-Targeting and More!

Email Marketing Permission-based highly targeted email marketing campaigns that deliver results! • Guaranteed higher click-through• In-Depth Reporting• 100% Can-Spam Compliant

Vista IMSWith over 30 years experience in the industry we help your business reach its fullest potential. Services offered:

Professional Website design, Search Engine optimization, Search Engine Marketing, Google AdWords


Custom Branded Digital

To keep pace with the changing media landscape, our team of web marketing, development, design and technology professionals will ensure that we

are prepared to meet our clients current and future digital needs. Our digital offerings have the ability to either function as standalone programs or can

be integrated into your print campaigns.

So, whether you need customized email marketing, a sophisticated programmatic advertising program, website and app development,

SEO services and more, we have the talent and resources to make it a success.

As a full-service Digital Agency, VistaIMS has a custom digital solution

to fit your needs

Annual CoVa BEST OF Party.


EventsCoastal Virginia Magazine events greatly extend the CoVa brand,

strengthening it with magazine readers and introducing it to new audiences. The result is a stronger brand with a much broader audience.

Event attendees become subscribers of print and enewsletters as well as visitors to CoVaMag.com. Events not only extend our brand, but they open

the door to branding and brand extension to our sponsor partners.

Coastal Virginia Bride Magazine Bridal Showcase: Sunday, January 5, 2020 at The Founders Inn and Spa: Over 75 vendor opportunities, door prizes and drawings that are sure to delight the expected 1,000 guests in attendance. The Bridal Showcase excels with the quality of bridal parties that attend. For more information visit: CoVaBridalShow.com

Coastal Virginia Magazine WineFest: Mark your calendars for the 2020 WineFest to be held at the Virginia Beach Convention Center on Saturday, January 25 & Sunday, January 26, 2020. Our 2019 event was a huge success with over 6,500 guests in attendance.

Coastal Virginia Magazine Best Of Readers’ Choice Party: Join us Thursday, July 23, 2020 for a huge party to congratulate winners of the Readers’ Choice contest at The Founders Inn and Spa. For more information visit: CoVaBestOf.com

Coastal Virginia Magazine Top Docs and Dentists Reception: Our reception will feature both our winning Top Docs and Top Dentists. This event is limited to Top Doctors, Top Dentists and guests.

Coastal Virginia Magazine Top Lawyers Reception: Our reception will feature our winning Top Lawyers. This event is limited to Top Lawyers and guests.

Coastal Virginia Magazine Giving Back Awards: This year’s event is planned for early November 2020 at MOCA in Virginia Beach. It honors all the non-profits that make it into the final voting round.

Coastal Virginia Magazine Idea House & House Tours (Southside & Peninsula) Three weekends of culinary delights within each home. Preferred partners and sponsorship packages available.

Coastal Virginia Magazine Battle of the Burger. This annual burger challenger has became our most popular outdoors event. Features over 20 restaurants competing for Top Burger Award and craft beer from local breweries on April 18, 2020 at the Virginia Aviation Museum in Virginia Beach.

CoVa Be Well—Semi-Annual(January & July)

CoVaBIZ—Semi-Annual(January & June)

CoVa Faces Of—Annual(May)

CoVa Bride—Semi-Annual(January & July)


Also These Print Publications

Coastal Virginia Magazine supplements keep a finger on the pulse of the region. Each publication features specialized content specific to its targeted audience.

CoVa BIZ, CoVa BeWell, CoVa Bride and Faces of Coastal Virginia all reach beyond the pages within our core publication Coastal Virginia Magazine.

CoVa BIZ. Valued content that both reflects and enhances the business community in Coastal Virginia and the lifestyles of those who drive the success of these businesses. Target audience is top level managers and business owners throughout the region.

CoVa Be Well. Content focused on improving one’s health and wellness; from diet, exercise and recreational pursuits to programs and treatments to restore wellness. Target audience is more active and spans the generations with an interest in wellness as the common denominator.

Coastal Virginia BRIDE. Everything about the “Big Day.” Content runs the gamut, spanning from fashion and food to flowers and more with a hyper-local focus on Coastal Virginia weddings that won’t be found in the national magazines or websites. Target audience is anyone planning a Coastal Virginia wedding.

Faces of Coastal Virginia. A “Who’s Who” by business category, providing readers with a look at the “faces” behind the most successful businesses and companies in the region. Target audience is discerning readers with and interest in the personality of the region’s businesses.

CoVaMag.com

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the city & lifestyle magazine of coastal virginia media kit 2020... · high school art teacher...

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