the class of 2008...
TRANSCRIPT
honorificabilitudinitatibusWesson Honors Program neWslettermay 2008 Vol. 5 no. 5
1Colby-sawyer College
Honoring tHe Class of 2008
6 Colby-sawyer College
featuresThis issue of the Honors Newsletter is dedicated to the members of the program who will be graduating this May with the Class of 2008. They are scholars, athletes, mentors, artists, friends, and a part of the college community. Their contributions to the program have helped shape what it is today. In this issue, they share their capstone studies as well as their experi-ences at Colby-Sawyer. Congratulations
and good luck, Seniors!
neWsletter
contributorsediting and layout Design
Writers
Elisabeth RyanMegan Ruggiero
Evelina Simanoyte Sarah HeaneyElisabeth NovakAllyson Newell Christelle KamalizaAngela Eastman Bill and Jan WessonProf. Ann Page Stecker
tHe CaPstone exPerienCe
the effects of visual presentation
For my senior psychology capstone project
I conducted an experimental study, “The
Effects of Visual Presentation in Divided
Attention Situations.” The purpose of
this experiment was to test whether in
divided attention situations visual brand
advertising is retained in memory better
than primarily verbal advertising. 44 Colby-
Sawyer students were divided into two
equal groups, one of which was exposed
to visual advertising while the other saw
verbal advertising for the same brands
embedded in three magazine articles.
Divided attention situation was created by
having the participants read the articles
and simultaneously count the number of
bell sounds heard. There was no instruction
to look at the brand advertising, which
helped conceal the true nature of the study
and allowed me to later see how well the
participants remembered the advertising
without having paid any attention to it.
Statistical analyses yielded support for the
hypothesis: visual advertising images were
significantly better recognized than verbal
ad cues, which in turn supported the idea
that a lot of our learning occurs implicitly,
i.e. we learn from our environment without
having to consciously pay attention to
it. Visual images seem to be particularly
effective in connecting with the viewer on
an implicit level.
Adding the honors component to this
study was a little challenging, because I had
not included it in the design of my study,
therefore I had to expand the study after
it had already been done. However, the
idea of the honors component is to view
the topic of study from an interdisciplinary
perspective, so the possibilities of enriching
the capstone project are endless. A good
question to ask is how do I improve the
(continued on page 3)
CoorDinator’s
nanosecond As I think of our seniors’ individual and collective successes, and as I think of saying
goodbye, the old 1960’s me keeps hearing the Beatles lyric:
“Why why why why why why do you say goodbye goodbye, oh no?
You say goodbye and I say hello
Hello hello
I don’t know why you say goodbye, I say hello
Hello hello
I don’t know why you say goodbye, I say hello.”
Fare-the- well, Sonya, Angela, Sarah, Christelle, Allyson, Elisabeth, and Evelina! Send us a
postcard from your new life.
Professor Ann Page Stecker
a letter to tHe Honors stuDents
bill and jan wesson
aWarDs anD reCognition
the class of 2008The following members of the Honors Program will receive awards and recognition during
the 2008 commencement ceremony:
Sarah Heaney will receive the Alpha Chi Award for exemplifying the Alpha Chi National
College Honor Society’s ideals of truth and character.
Christelle Kamaliza will receive the baccalaureate award in Business Administration.
Angela Lynn Eastman will receive the baccalaureate award in English.
Evelina Simanonyte will receive the baccalaureate award in Psychology.
from tHe
editorsSeeing as we are now at the end of yet another
year, it seems as this would be the best place
to thank everyone who has contributed to the
newsletter. Thank you to all the students and
faculty who submitted the articles that made the
newsletter so full of interesting information. A
special thank you goes to the seniors for their
last minute entries for this issue. I hope that
the senior issue of the newsletter becomes a
tradition. It is a great way for the seniors to
show off their hard work and to inform the
underclassmen of what lies ahead.
To all the students who will be returning next
year, please consider contributing an article.
This is a great forum for you to express yourself.
It is the goal of the editors to make this
newsletter something you all want to read, not
just an annoying piece of paper in your mail box.
It’s your voice, use it.
A final thank you to my co-editors Aubrey
Thomas and Megan Ruggiero. Thanks so much
for your help.
Good luck to the seniors! I look forward to
seeing you all again next year.
Elisabeth Ryan ‘09
Layout editor
April 21, 2008
Dear Honor Students,
We cannot tell you how thrilled we were to get all your beautiful postcards from Washington
DC telling us how much you had enjoyed the experience of visiting that wonderful city.
Seeing new places opens ones eyes to so many things, and it is enormously rewarding to us
that you are grasping the opportunities that are available to you. We do hope that you will
have a chance to see many more exciting places in the years ahead.
In the meantime we wish you well, and we are looking forward to seeing you all again, and
visiting your new “Honors Suite”. It is just terrific that you now have a place to call your
own.
With best wishes from us both.
Bill and Jan
Evelina Simanonyte Psychology major, Business Administration minor
2 Colby-sawyer College
quality of the capstone project and
inform it in a way that my major alone
would not allow me to. For my particular
study, I noticed that although the three
visual ads that I studied worked better
than the verbal ones, significantly fewer
people recalled Golf.com compared to the
other two. I started thinking about the
differences between the visual metaphors
shown in the three ads and I decided to
bring in cognitive linguistics to my study.
While doing research for my capstone, I
had learned that metaphors reside in our
thoughts and not just words and that it
is not language that shapes our thinking
but rather our cognitions that shape our
language. I became fascinated with the
idea of cognitive metaphors that are
inherent in the way we think, e.g. life is a
journey or happy is up. We use cognitive
metaphors each day without even realizing
it, and they allow information to be
grasped intuitively without any conscious
processing, as occurred with the visual ads
in my study.
So the outcome of my Honors
component was an analytical research
paper, “Conceptual Metaphors in Visual
Advertising,” focusing on visual rhetoric
and how cognitive metaphors permeate
both language and imagery allowing
for implicit communication. I ended up
looking at the visual elements of the ads
from my study with the primary goal
of reading them as “text composed of
signs,” recognizing conceptual metaphors
inherent in them and ultimately
connecting them to the psychology side
of the equation, i.e. through conceptual
metaphors explaining the differences
found in the recognition of the three ads.
The Honors component helped to enrich
my study by allowing me to not only
look at what the differences between
the three visual ads were, but also to
try to explain why those differences were
there by employing the perspective of
cognitive linguistics.
my Colby-saWyer exPerienCe
elisabeth novakMy Wesson honors experience enriched
my time at Colby Sawyer by widening the
variety of classes I took and expanding
my knowledge of a wide range of subjects.
Some of my favorite classes I took were
honors classes because of an intellectually
elevated subject matter and classroom
environment.
tHe CaPstone exPerienCe
tea tree oil
tHe CaPstone exPerienCe
strategic management
tHe CaPstone exPerienCe
sport marketing and women
my Colby-saWyer exPerienCe
sarah heaney
my Colby-saWyer exPerienCe
allyson newell
(continued from page 1)
the effects of visual presentation
tHe CaPstone exPerienCe
a study of fantasy literature
tHe CaPstone exPerienCe
a cultural survey of ceramicsMy Strategic Management Business Capstone included managing
a corporation in the airline industry by understanding and applying
the various theories of strategic planning, problem solving, analysis, and decision
implementation. I took this capstone further, however, by conducting additional research
to understand different management metaphors of organizations and by creating a new
metaphor that is more applicable and fitting to the contemporary business environment.
My capstone was titled “Desiring Dragons: A Study of the Appeal and
Importance of Fantasy Literature.” Through it I looked at three series
of fantasy novels, The Lord of the Rings, His Dark Materials, and A Song of Ice and Fire, to
see what about the genre is appealing to readers, and also ways that reading and escaping
through the genre is important for those who read it.
For the honors component to my Capstone, I researched a style or
technique of ceramics from each continent (excluding Antarctica).
Then I put together a PowerPoint and made a lesson plan and
example for each. These are meant to only be a starting point for a lesson that could be
taught in an elementary or middle school as they could be adapted or added to depending
on the grade level and resources of the school.
My capstone was titled “Tea Tree Oil as
an Alternative Anti-infective.” Tea Tree
Oil is a natural essential oil with innate
antimicrobial properties. I looked at the
broadband antimicrobial properties of TTO
in its ability to be a commercial/household
disinfectant for use on hard surfaces
such as bathrooms, etc.. I compared the
effectiveness of this natural oil to that of
a traditional chemical disinfectant. My test
results showed that TTO oil is just as, if not
more, effective than a chemical cleaner to
disinfect surfaces. The difference is TTO is
generally harmless to humans when used
or even ingested, while chemical cleaners
are extremely toxic and even carcinogenic
in some cases. The interdisciplinary
component I incorporated into my
experiment was a cost analysis of the use
of TTO versus a chemical cleaner. This
analysis unfortunately showed that TTO is
generally more expensive to use instead of
a chemical cleaner but in the long run your
health is definitely worth it!
Capstone: Sport Marketing Advertisements
Used to Target Women--My group and
I chose this topic because we thought it
would be interesting to see not just how
women are portrayed via mediums such as
television programming and the internet,
but to see how the female “sport”
audience is targeted (if at all). As I am in
the Wesson Honors Program, I also added
an additional component to the study by
going further and looking at the amount
of sport marketing advertisements used
to target African American women versus
white women.
Our group performed a content analysis
on ESPN, the TV network, and ESPN.
com looking at both the commercials and
the website front page. This consisted of
several weeks of analysis (4 hours a week
for 4 weeks for commercial analysis and
1 web site front page analysis per week)
in which each “researcher” filled out a
content analysis form (that we created) for
each commercial.
After conducting our study, our results
supported our hypotheses, as we found
that there is an extremely insignificant
amount of advertisement marketing used
to target women, and African American
women especially.
I have loved my CSC experience and
the Wesson Honors Program. Because
of the Wesson Weekends, I’ve had two
opportunities to travel to cities I would
have never been able to see on my own.
The classes that I have taken for the
program have always been different and
interesting - they were always on topics
that I would have never expected to have
for a class. My favorite was the Honors
Mountains class; we got to read great
books, go hiking and snowshoeing, and
use the climbing wall - it was awesome!
Exercise and Sport Sciences with a focus
in Sport Management (Minor in Sociology)
Hometown: Bethlehem, NH
CSC Teams, Clubs, etc.: Captain of
women’s Alpine Ski Team, SAAC
member, Alpha Chi member, Wesson
Honors Program participant
Elisabeth Novak Biology major
Christelle Kamaliza
Business major
Alyson Newell Exercise and Sport Sciences majorfocus in Sport Management
I would like to thank Ann Page for her
tremendous support, patience and
unfailing ability to stretch my thinking in
many unexpected ways throughout the
four years at CSC. Also, I would like to thank
my faculty sponsor, Dr. Todd Coy, for his
help and support with my capstone study.
Angela Eastman
English major
Sarah Heaney
Studio Art major
certificate in education
2 Colby-sawyer College
quality of the capstone project and
inform it in a way that my major alone
would not allow me to. For my particular
study, I noticed that although the three
visual ads that I studied worked better
than the verbal ones, significantly fewer
people recalled Golf.com compared to the
other two. I started thinking about the
differences between the visual metaphors
shown in the three ads and I decided to
bring in cognitive linguistics to my study.
While doing research for my capstone, I
had learned that metaphors reside in our
thoughts and not just words and that it
is not language that shapes our thinking
but rather our cognitions that shape our
language. I became fascinated with the
idea of cognitive metaphors that are
inherent in the way we think, e.g. life is a
journey or happy is up. We use cognitive
metaphors each day without even realizing
it, and they allow information to be
grasped intuitively without any conscious
processing, as occurred with the visual ads
in my study.
So the outcome of my Honors
component was an analytical research
paper, “Conceptual Metaphors in Visual
Advertising,” focusing on visual rhetoric
and how cognitive metaphors permeate
both language and imagery allowing
for implicit communication. I ended up
looking at the visual elements of the ads
from my study with the primary goal
of reading them as “text composed of
signs,” recognizing conceptual metaphors
inherent in them and ultimately
connecting them to the psychology side
of the equation, i.e. through conceptual
metaphors explaining the differences
found in the recognition of the three ads.
The Honors component helped to enrich
my study by allowing me to not only
look at what the differences between
the three visual ads were, but also to
try to explain why those differences were
there by employing the perspective of
cognitive linguistics.
my Colby-saWyer exPerienCe
elisabeth novakMy Wesson honors experience enriched
my time at Colby Sawyer by widening the
variety of classes I took and expanding
my knowledge of a wide range of subjects.
Some of my favorite classes I took were
honors classes because of an intellectually
elevated subject matter and classroom
environment.
tHe CaPstone exPerienCe
tea tree oil
tHe CaPstone exPerienCe
strategic management
tHe CaPstone exPerienCe
sport marketing and women
my Colby-saWyer exPerienCe
sarah heaney
my Colby-saWyer exPerienCe
allyson newell
(continued from page 1)
the effects of visual presentation
tHe CaPstone exPerienCe
a study of fantasy literature
tHe CaPstone exPerienCe
a cultural survey of ceramicsMy Strategic Management Business Capstone included managing
a corporation in the airline industry by understanding and applying
the various theories of strategic planning, problem solving, analysis, and decision
implementation. I took this capstone further, however, by conducting additional research
to understand different management metaphors of organizations and by creating a new
metaphor that is more applicable and fitting to the contemporary business environment.
My capstone was titled “Desiring Dragons: A Study of the Appeal and
Importance of Fantasy Literature.” Through it I looked at three series
of fantasy novels, The Lord of the Rings, His Dark Materials, and A Song of Ice and Fire, to
see what about the genre is appealing to readers, and also ways that reading and escaping
through the genre is important for those who read it.
For the honors component to my Capstone, I researched a style or
technique of ceramics from each continent (excluding Antarctica).
Then I put together a PowerPoint and made a lesson plan and
example for each. These are meant to only be a starting point for a lesson that could be
taught in an elementary or middle school as they could be adapted or added to depending
on the grade level and resources of the school.
My capstone was titled “Tea Tree Oil as
an Alternative Anti-infective.” Tea Tree
Oil is a natural essential oil with innate
antimicrobial properties. I looked at the
broadband antimicrobial properties of TTO
in its ability to be a commercial/household
disinfectant for use on hard surfaces
such as bathrooms, etc.. I compared the
effectiveness of this natural oil to that of
a traditional chemical disinfectant. My test
results showed that TTO oil is just as, if not
more, effective than a chemical cleaner to
disinfect surfaces. The difference is TTO is
generally harmless to humans when used
or even ingested, while chemical cleaners
are extremely toxic and even carcinogenic
in some cases. The interdisciplinary
component I incorporated into my
experiment was a cost analysis of the use
of TTO versus a chemical cleaner. This
analysis unfortunately showed that TTO is
generally more expensive to use instead of
a chemical cleaner but in the long run your
health is definitely worth it!
Capstone: Sport Marketing Advertisements
Used to Target Women--My group and
I chose this topic because we thought it
would be interesting to see not just how
women are portrayed via mediums such as
television programming and the internet,
but to see how the female “sport”
audience is targeted (if at all). As I am in
the Wesson Honors Program, I also added
an additional component to the study by
going further and looking at the amount
of sport marketing advertisements used
to target African American women versus
white women.
Our group performed a content analysis
on ESPN, the TV network, and ESPN.
com looking at both the commercials and
the website front page. This consisted of
several weeks of analysis (4 hours a week
for 4 weeks for commercial analysis and
1 web site front page analysis per week)
in which each “researcher” filled out a
content analysis form (that we created) for
each commercial.
After conducting our study, our results
supported our hypotheses, as we found
that there is an extremely insignificant
amount of advertisement marketing used
to target women, and African American
women especially.
I have loved my CSC experience and
the Wesson Honors Program. Because
of the Wesson Weekends, I’ve had two
opportunities to travel to cities I would
have never been able to see on my own.
The classes that I have taken for the
program have always been different and
interesting - they were always on topics
that I would have never expected to have
for a class. My favorite was the Honors
Mountains class; we got to read great
books, go hiking and snowshoeing, and
use the climbing wall - it was awesome!
Exercise and Sport Sciences with a focus
in Sport Management (Minor in Sociology)
Hometown: Bethlehem, NH
CSC Teams, Clubs, etc.: Captain of
women’s Alpine Ski Team, SAAC
member, Alpha Chi member, Wesson
Honors Program participant
Elisabeth Novak Biology major
Christelle Kamaliza
Business major
Alyson Newell Exercise and Sport Sciences majorfocus in Sport Management
I would like to thank Ann Page for her
tremendous support, patience and
unfailing ability to stretch my thinking in
many unexpected ways throughout the
four years at CSC. Also, I would like to thank
my faculty sponsor, Dr. Todd Coy, for his
help and support with my capstone study.
Angela Eastman
English major
Sarah Heaney
Studio Art major
certificate in education
honorificabilitudinitatibusWesson Honors Program neWslettermay 2008 Vol. 5 no. 5
1Colby-sawyer College
Honoring tHe Class of 2008
6 Colby-sawyer College
featuresThis issue of the Honors Newsletter is dedicated to the members of the program who will be graduating this May with the Class of 2008. They are scholars, athletes, mentors, artists, friends, and a part of the college community. Their contributions to the program have helped shape what it is today. In this issue, they share their capstone studies as well as their experi-ences at Colby-Sawyer. Congratulations
and good luck, Seniors!
neWsletter
contributorsediting and layout Design
Writers
Elisabeth RyanMegan Ruggiero
Evelina Simanoyte Sarah HeaneyElisabeth NovakAllyson Newell Christelle KamalizaAngela Eastman Bill and Jan WessonProf. Ann Page Stecker
tHe CaPstone exPerienCe
the effects of visual presentation
For my senior psychology capstone project
I conducted an experimental study, “The
Effects of Visual Presentation in Divided
Attention Situations.” The purpose of
this experiment was to test whether in
divided attention situations visual brand
advertising is retained in memory better
than primarily verbal advertising. 44 Colby-
Sawyer students were divided into two
equal groups, one of which was exposed
to visual advertising while the other saw
verbal advertising for the same brands
embedded in three magazine articles.
Divided attention situation was created by
having the participants read the articles
and simultaneously count the number of
bell sounds heard. There was no instruction
to look at the brand advertising, which
helped conceal the true nature of the study
and allowed me to later see how well the
participants remembered the advertising
without having paid any attention to it.
Statistical analyses yielded support for the
hypothesis: visual advertising images were
significantly better recognized than verbal
ad cues, which in turn supported the idea
that a lot of our learning occurs implicitly,
i.e. we learn from our environment without
having to consciously pay attention to
it. Visual images seem to be particularly
effective in connecting with the viewer on
an implicit level.
Adding the honors component to this
study was a little challenging, because I had
not included it in the design of my study,
therefore I had to expand the study after
it had already been done. However, the
idea of the honors component is to view
the topic of study from an interdisciplinary
perspective, so the possibilities of enriching
the capstone project are endless. A good
question to ask is how do I improve the
(continued on page 3)
CoorDinator’s
nanosecond As I think of our seniors’ individual and collective successes, and as I think of saying
goodbye, the old 1960’s me keeps hearing the Beatles lyric:
“Why why why why why why do you say goodbye goodbye, oh no?
You say goodbye and I say hello
Hello hello
I don’t know why you say goodbye, I say hello
Hello hello
I don’t know why you say goodbye, I say hello.”
Fare-the- well, Sonya, Angela, Sarah, Christelle, Allyson, Elisabeth, and Evelina! Send us a
postcard from your new life.
Professor Ann Page Stecker
a letter to tHe Honors stuDents
bill and jan wesson
aWarDs anD reCognition
the class of 2008The following members of the Honors Program will receive awards and recognition during
the 2008 commencement ceremony:
Sarah Heaney will receive the Alpha Chi Award for exemplifying the Alpha Chi National
College Honor Society’s ideals of truth and character.
Christelle Kamaliza will receive the baccalaureate award in Business Administration.
Angela Lynn Eastman will receive the baccalaureate award in English.
Evelina Simanonyte will receive the baccalaureate award in Psychology.
from tHe
editorsSeeing as we are now at the end of yet another
year, it seems as this would be the best place
to thank everyone who has contributed to the
newsletter. Thank you to all the students and
faculty who submitted the articles that made the
newsletter so full of interesting information. A
special thank you goes to the seniors for their
last minute entries for this issue. I hope that
the senior issue of the newsletter becomes a
tradition. It is a great way for the seniors to
show off their hard work and to inform the
underclassmen of what lies ahead.
To all the students who will be returning next
year, please consider contributing an article.
This is a great forum for you to express yourself.
It is the goal of the editors to make this
newsletter something you all want to read, not
just an annoying piece of paper in your mail box.
It’s your voice, use it.
A final thank you to my co-editors Aubrey
Thomas and Megan Ruggiero. Thanks so much
for your help.
Good luck to the seniors! I look forward to
seeing you all again next year.
Elisabeth Ryan ‘09
Layout editor
April 21, 2008
Dear Honor Students,
We cannot tell you how thrilled we were to get all your beautiful postcards from Washington
DC telling us how much you had enjoyed the experience of visiting that wonderful city.
Seeing new places opens ones eyes to so many things, and it is enormously rewarding to us
that you are grasping the opportunities that are available to you. We do hope that you will
have a chance to see many more exciting places in the years ahead.
In the meantime we wish you well, and we are looking forward to seeing you all again, and
visiting your new “Honors Suite”. It is just terrific that you now have a place to call your
own.
With best wishes from us both.
Bill and Jan
Evelina Simanonyte Psychology major, Business Administration minor