the client defined cloud final clementi

© 2011 IBM Corporation

The Client Defined CloudApril 7, 2011

© 2011 IBM Corporation2

Through thousands of engagements we have helped clients realize the benefits from cloud…

Business Process Transformation

Dramatic improvements in productivity

Create new business value

Low cost and high speed

Flexibility & agility

Simplicity & ease of use


And help them to address the challenges…

Intelligent workload placement

Seamless integration of clouds and traditional IT

Enterprise wide governance

Reliability & availability

Security concerns

Integration challenges


The benefits of cloud can be realized across the entire application lifecycle…

Value Delivered: From traditional To cloud

ProjectInitiation

RequirementAnalysis

Design Deployment ProductionDevelopment Test

Setting up a development environment Days 30 minutes

Test provisioning Weeks Minutes

Release management Weeks Minutes

Change management Months Days or hours

Application delivery management 1 operator for 10 apps 1 operator for 100 apps


Including the delivery of the most complex existing application environments…

IBM delivers SAP environments via the cloud, automating the most common,labor-intensive managements tasks.

Value Delivered:

Install DB2/Oracle

Maintain database libraries

Clone database

Install operating system

Provision SAP environment

Add additional application server

Refresh SAP systems

1 day

½ day

2-3 days

1 day

2-3 days

1 day

1-4 days

12 mins

8 mins

20-180 mins

30-60 mins

~40-200 mins

10 mins

½-3 mins

From traditional To cloud


While enabling ubiquitous access to applications from an increasingly diverse set of devices

On demand self service

Anytime from any device

Decoupling data from device

Unified communications

Delivery of real time data and analysis


Enterprises desire the benefits of cloud – but are not willing to compromise on their requirements

44%are concerned with the lack of or limited ability for customization of public clouds

56%believe that service level agreements are not detailed enough

50%concerned about the loss of control over IT activities/ business processes

From self service to fully managed environments

Varying degrees of Security and

Isolation

Availability and performance tuned

to workloads

Technology platform choices

built on standards

Flexible payment and billing

options


IBM’s next generation service delivery platform was built to meet these requirements

IBM Cloud Reference Architecture

Infrastructure as a Service

Client portal

Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Business Process as a Service

Platform as a Service


Unprecedented choice and control translate into capabilitiescustomized to your needs and priorities.

Management,Support andDeployment

Securityand Isolation

Availability andPerformance

TechnologyPlatform

Payment andBilling

Hardware Hypervisor OperatingSystem

Middleware Application Process

SecurityPoliciesand Services

Logicaland PhysicalIsolation

IntegratedBackupand Recovery

Dedicated ClientConnectionfrom Data Center

LocationDexterity

RapidProvisioningTime

High-EndScalability

SLA99.5%

SLA99.9%

x86 TieredStorage

Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly

Pay asYou Go:Monthly

Managed ServiceOptions


Whether you are designing a new application for the web…




TechnologyPlatform

Payment andBilling

Hypervisor OperatingSystem






LocationDexterity


High-EndScalability

SLA99.5%

SLA99.9%

x86 TieredStorage

Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly



Hardware


Or automating key tasks across existing complex applications such as ERP




TechnologyPlatform

Payment andBilling

Hardware Hypervisor OperatingSystem






LocationDexterity


High-EndScalability

SLA99.5%

SLA99.9%

x86 Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly



Tiered Storage


IBM provides operating system and tool licenses

Fully managed from infrastructure to application

The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics

Rapid access, multi-tenant solution scaled and priced based on usage.

Robust multi-tenant solution, including managed production services.

Workloads

Operating system

Management level

Availability

Security

Software usage

Pricing

Ideal for developing and deploying new application designs

Ideal for migration of traditional and higher availability applications

Linux, Windows Windows, Linux, AIX

Self service with advanced premium support

99.5% 99.9%

Virtual and some physical isolation Multiple levels of isolation

Bring your own / pay as you go / free developer use

Hourly usage-based with reserved options Monthly usage-based and fixed contract


Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Unifiedcommunications

Backup

Desktop

SecurityCompute &

Storage

The IBM SmartCloud delivers a robust set of services from IBM and an ecosystem of partners to deploy along side your own services

SAP

Enterprise data center

Hosted private cloudManaged private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Client Defined Services

Partner Services

© 2011 IBM Corporation

IBM provides the expertise to help you fully leverage the cloud.

Cloud Security Services

Cloud Migration Services

Cloud Strategy & Design Services

Cloud Implementation

Services

Delivery Integration Services

HanoiHanoiVietnamVietnam

Silicon ValleySilicon ValleyCaliforniaCalifornia

DublinDublinIrelandIreland

São São PauloPauloBrazilBrazil

JohannesburgJohannesburgSouth AfricaSouth Africa

BangaloreBangaloreIndiaIndia

TokyoTokyoJapanJapan

IBM Cloud LabsIBM Cloud Labs

SeoulSeoulS. KoreaS. Korea

IBM Smart Business CloudIBM Smart Business Cloud

SingaporeSingapore

BeijingChina

RaleighRaleighNCNC

Cloud Cloud ResearchResearch

EhningenEhningenGermanyGermanyBoulderBoulder

COCO

Toronto, Toronto, ON ON

CanadaCanada

IBM Managed Backup CloudIBM Managed Backup Cloud

AubervillersAubervillersFranceFrance

MadriMadrid d

SpainSpain

LondonLondonEnglandEngland

CapetownCapetownSouth AfricaSouth Africa

Hong Kong

SydneySydneyAustraliaAustralia

Next generation combination of technology, service delivery platform, expertise and reach to help you advance your cloud deployment


Clients will benefit from the integration of cloud with traditional delivery models

Help with tasks

Monitor servers

Host servers

Manage servers

Manage applications

Manage IT

Manage processes

Traditional delivery Cloud delivery

Staff Augmentation

Remote Managed Infrastructure Services

Co-location Services

e-business Hosting Services

Applications On Demand

Strategic Outsourcing

Global Process Services


• Global delivery environment

• Largest managed services company

• 13B Security events managed / Day for more than 4,000 clients

IBM is a leader in service delivery

Deploy ConsumeDesign

Business Process as a Service

Platform as a Service

Infrastructure as a Service

IBM SmartCloudwww.ibm.com/smartcloud


Tony KerrisonING

Chief Technology Officer

Scott SkellengerIllumina

Senior Director of Global IT Operations

Carlos MatosKaiser Permanente

Director of Technology Integration, Infrastructure

Management Group, Systems Integration

Client Panel: Real-world examples of how to apply cloud to transform the way businesses and industries work.

the client defined cloud final clementi

Documents

physical isolationintegrated

billinghardwarehypervisoroperating

recoverydedicated

9x86tiered

end scalabilitysla

performancetechnology

performancetechnology

2011 ibm corporation