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Page 1: THE COCKTAIL ARCHITECTthecocktailarchitect.com/wp-content/uploads/2016/09/aw...2016/06/21  · sector to lead sales, marketing & PR for The Cocktail Architect. Nandini is zealous about

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THE COCKTAIL ARCHITECT is a bar consulting & hospitality brand,

specializing in curating exceptional

experiences. Our authentic cocktails are

based on creativity, seasonality, quality,

and taste.

intro

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The Cocktail Architect has an amazing talent at creating

unique drinks that set a tone. Being about balance and

presentation, I knew my guests would be impressed, but not

only be impressed, they would feel at home.

WE OFFER

• Bar Consulting

• Training & Education

• Special Events

(corporate, social, non-profit)

• Bar Buzz

“KEVIN WENDLE | Owner & CEO | Hotel Esencia

intro

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Yusef Austin

the cocktail architect

Yusef Austin is a nightlife and bars aficionado. A native

New Yorker since 1998, Yusef worked his way up from

bartending at The Mercer Kitchen to opening New

York’s sexiest bar, The Boom Boom Room, under Andre

Balaz. His signature drinks were an instant hit, becoming

the best selling cocktails on the menu, and he developed

a loyal following. Yusef consults globally for several

hotels, restaurants and bars and can often be found in

one of BR Guest Hospitality’s 20+ New York City

restaurants, including Dos Caminos and Blue Fin, where

he is the head of Mixology.

about us

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Nandini Austin

the hospitality architect

Nandini arrived in New York City in 2008, from her

hometown of London, with one goal in mind, to bring

her business knowledge of hospitality and entertainment

to America. Working amongst the leading luxury

hospitality groups from Morgan’s Hotel Group, The Met

Bar Park Lane and Colin Cowie Celebrations. Nandini

uses her 20 years experience within the luxury lifestyle

sector to lead sales, marketing & PR for The Cocktail

Architect. Nandini is zealous about offering unique

client experiences and curating exceptional events.

With a highly tenacious nature and an entrepreneurial

spirit, Nandini can often be found writing for their blog

or prepping bar bites to pair with their cocktails.

about us

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From L.A. to Dubai and all in between The Cocktail

Architect has fueled more

parties than I can remember. I would recommend them to

anyone serious about creating a lasting memory through

cocktails...

COLIN COWIE | Colin Cowie Celebrations

capabilities

CAPABILITIES

• Bar Consulting

• Training & Education

• Special Events

• Bar Buzz

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Bar Consulting

We help restaurants and hotels elevate their bar scene to encourage repeat clients and maximize bar revenue.

• Concept Research 

• Menu Development 

• Seasonal Signature Cocktails 

• Brand Ambassador

capabilities

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Training& Education

Our bar education creates needed energy behind the bar, encouraging your staff to consistently deliver exceptional service and drinks.

• Cocktail Construction and mise en place

• Spirits Education 

• Standardization of Recipes 

• Quality Control

capabilities

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Special Events

We help event planners elevate their cocktail hour for all types of events. Whether it’s a PR launch, big birthday bash or wedding, we create long lasting memories and

experiences.

• Signature Cocktails

• Staffing

• Specialty Bars and Ices 

• Cocktail Demonstrations

capabilities

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Bar Buzz

We evoke bar buzz that engages a sense of community and encourage a loyal following.

• Pop-Up Events

• Liquor Sponsorships

• Strategic Partnerships

• Audience Development

capabilities

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bar consulting

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NEW SUMMER COCKTAIL MENU AT CHEFS CLUB

The Cocktail Architect created

a new summer menu inspired by a

twist on the classics. Using all local

and seasonal produce. Highlights of

the menus included a cardamom

daiquiri complete with a dehydrated

lime wheel, a spicy corn margarita

with a black salted rim and a Thai

gimlet with kaffir lime dust.

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LAUNCHING NEW BAR PROGRAM AT HOTEL ESENCIA

The Cocktail Architect was hired to

launch the hotel bar in time for high

season. After consulting with the

chef on key ingredients, visiting local

farmers and spice markets, a well

balanced menu was created. The job

was completed with a spirits

education and service standard

training.

bar consulting

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special events

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A BLOODY MARY BAR AT SUNDAY BRUNCH

The Cocktail Architect was hired for

a birthday brunch at the Baccarat

Resort in Santa Monica. The

backdrop of the speciality bar was

dressed with various pickling jars.

Each cocktail was served with a

unique garnish from spicy shrimps,

bacon to a bunch of mixed herbs.

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special events

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FRAGRANCE FLIGHTS

The Cocktail Architect teamed up

with MiN New York for a series of

mixology events called Journey of

the Senses. This unique event

allowed guests to experience custom

crafted cocktails with niche notes

such as black pepper, tobacco,

patchouli, amber, and cardamom.

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INTERVIEW

at hudson hotel, nyc

hotels / restaurants consulting

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hotels / restaurants consulting

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BLUE WATER GRILL

nyc

BRG ARTICLEbooze menus

!

!Behind!the!Bar!

By!Nicole!Schnitzler!!Between!his!celebrity5stacked!private!bookings!and!his!consulting!work!for!BR!Guest!Hospitality,!Yusef!Austin,!otherwise!known!as!The!Cocktail!Architect,!is!a!hard!one!to!keep!up!with!—!and!always!has!been.!After!hitchhiking!his!way!to!San!Francisco!at!age!17!for!a!Grateful!Dead!tour,!modeling!in!Paris,!and!acting!in!New!York,!Austin!realized!that!bartending!was!the!most!efficient!way!to!make!a!living!with!his!busy!schedule.!Today,!when!he’s!not!working!on!the!menus!for!Dos!Caminos,!Strip!House,!and!Blue!Water!Grill,!he!travels!the!world!creating!cocktails!for!the!likes!of!Tom$Ford,!Neiman$Marcus!and!Naeem$Khan.!Here,!we!chat!with!Austin!about!Oprah’s!bloody!mary!bar,!his!mile!high!drink!of!choice,!and!the!supermodel!he’s!shared!burgers!with!at!dawn.!!BoozeMenus:$Where$is$the$last$city$you$returned$from$for$work,$and$what$was$the$project?$Yusef&Austin:&Santa&Barbara.&I&was&there&because&Oprah&threw&a&party&for&the&Selma&

movie&premiere.&I&designed&the&cocktail&menu&for&Saturday&night,&and&I&set&up&a&very&

cool&bloody&mary&bar&on&Sunday&at&her&home.&

!BM:$How$do$you$go$about$creating$drinks$for$an$event$versus$a$drink$menu$for$a$restaurant$or$hospitality$concept?$YA:&I’m&always&looking&for&fresh,&seasonal,&unusual,&fun,&and&different&types&of&

ingredients&to&make&up&an&events&menu.&Working&for&a&restaurant&group&has&actually&

made&me&better&at&my&craft.&You&have&to&work&with&less&and&make&a&cocktail&that&

people&are&going&to&have&to&come&back&for&over&and&over&again,&as&opposed&to&a&drink&

that&is&tasty&but&you&might&only&have&one&of.!

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brand ambassador

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TRES PAPAOLOTE

!

!Behind!the!Bar!

By!Nicole!Schnitzler!!Between!his!celebrity5stacked!private!bookings!and!his!consulting!work!for!BR!Guest!Hospitality,!Yusef!Austin,!otherwise!known!as!The!Cocktail!Architect,!is!a!hard!one!to!keep!up!with!—!and!always!has!been.!After!hitchhiking!his!way!to!San!Francisco!at!age!17!for!a!Grateful!Dead!tour,!modeling!in!Paris,!and!acting!in!New!York,!Austin!realized!that!bartending!was!the!most!efficient!way!to!make!a!living!with!his!busy!schedule.!Today,!when!he’s!not!working!on!the!menus!for!Dos!Caminos,!Strip!House,!and!Blue!Water!Grill,!he!travels!the!world!creating!cocktails!for!the!likes!of!Tom$Ford,!Neiman$Marcus!and!Naeem$Khan.!Here,!we!chat!with!Austin!about!Oprah’s!bloody!mary!bar,!his!mile!high!drink!of!choice,!and!the!supermodel!he’s!shared!burgers!with!at!dawn.!!BoozeMenus:$Where$is$the$last$city$you$returned$from$for$work,$and$what$was$the$project?$Yusef&Austin:&Santa&Barbara.&I&was&there&because&Oprah&threw&a&party&for&the&Selma&

movie&premiere.&I&designed&the&cocktail&menu&for&Saturday&night,&and&I&set&up&a&very&

cool&bloody&mary&bar&on&Sunday&at&her&home.&

!BM:$How$do$you$go$about$creating$drinks$for$an$event$versus$a$drink$menu$for$a$restaurant$or$hospitality$concept?$YA:&I’m&always&looking&for&fresh,&seasonal,&unusual,&fun,&and&different&types&of&

ingredients&to&make&up&an&events&menu.&Working&for&a&restaurant&group&has&actually&

made&me&better&at&my&craft.&You&have&to&work&with&less&and&make&a&cocktail&that&

people&are&going&to&have&to&come&back&for&over&and&over&again,&as&opposed&to&a&drink&

that&is&tasty&but&you&might&only&have&one&of.!

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brand ambassador

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ELIT BY STOLI

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clients

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HOTELS

The StandardThe Plaza

Intercontinental

Eden Roc

Baccarat Resort

Hotel Esencia

Cosmopolitan Hotel

Atlantis

One & Only Hotels

RESTAURANTS

BR Guest Hospitality

The Boom Boom Room

Chef’s Club

Omar’s La Ranita

Skylark

AGENCIES

SparkslifeThe Brandman Agency

Susan Magrino PR

Niche Media

SPIRITS

Elit by Stolichnaya

Tres Papalote Mezcal

Double Cross Vodka

Tequila Avio’n

CORPORATE

First Republic Bank

FacebookForbes

Techweek

FASHION

Tom Ford

Neiman Marcus

Iman

L’orealTiffany & Co.

EVENT PLANNERS

Colin Cowie

Barbara Esses

Daughter of Design

David Beahm

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contact us

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INQUIRES

E [email protected]

T 212 634 4255

FOLLOW US

thecocktailarchitect

the cocktail architect