the collegian
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The collegian. Tap into the diversity that is Fresno State. Why the Collegian?. The Collegian is an award-winning newspaper and online service. Winning award in 4 different categories. A commitment to excellences for over 85 years - PowerPoint PPT PresentationTRANSCRIPT
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Tap into the diversity that is Fresno State
THE COLLEGIAN
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WHY THE COLLEGIAN?
• The Collegian is an award-winning newspaper and online service. Winning award in 4 different categories.
• A commitment to excellences for over 85 years
• Fresno State has an extremely diverse student body population.
• Most beneficial way to reach the Gen-Y crowd.
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WHO IS GEN-Y?• Born from 1979-1997 (ages 12-30)• The next dominant generation of
Americans• Represents one-third of the population.
• Big Spenders• Gen-Y’s collectively spend $170 million
per year.• Raised as consumers
• Grew up in media-saturated, brand-conscious world.
• Very tech savvy • Spend 1/3 of out life Online
Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research
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POPULATION• 18,216 undergraduate students (18-34)• 2,424 graduate students (25-54)• 860 post baccalaureate • 2,400 faculty and staff (25-54, 55+)
Source: Institution Research, Assessment and Planning at California State University, Fresno
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DIVERSITY
Source: Institution Research, Assessment and Planning at California State University, Fresno
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GEN-Y’S STUDENT HAVE MONEY TO SPEND
• 75% of students have jobs• $250 Discretionary income• Gen-Y’s have $170 million of their own & their
parent’s money.
Source: Institution Research, Assessment and Planning at California State University, Fresno
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PRINT• Prints 3 times a week. (M,W,F)• Free to students, faculty and staff• The Collegian offers 7 different ad sizes
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WHAT DO STUDENTS GET FROM THE COLLEGIAN?
• 70% of students have been motivated to take some sort of action by reading an article or advertisement.
• 78% of all students use coupons or promo codes.
Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.
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NEWSSTANDS
• 48 distribution points on campus
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THE COLLEGIAN ONLINE• Available 24/7
• Great way to reach Gen Y’s & Alumni
• Nationally recognized for its excellence
Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
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ARE YOU AWARE?
• The Collegian Online receives 500,000 unique visitors yearly• It also receives 42,300 unique monthly visitors
Google Analytics, 2011
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COLLEGIAN PRINT ADS
PRINT RATESNational rate……….........................$11.00Open rate………………………………… ..$9.00Student rate…………………………...... $7.00CONTACT BULK RATE
NATIONAL LOCAL
40 col.” $8.40 $10.4080 col.” $8.20 $10.20120 col.”$8.00 $9.00160 col.”$7.80 $8.80200 col.”$7.60 $8.60240 col.”$7.40 $8.40280 col.”$7.20 $8.20300 col.”$7.00 $8.00
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COLLEGIAN ONLINE ADS
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MOST EFFECTIVE WAYS TO ADVERTISE
• Multiple Insertions
• Color in ads
• The bigger the better
• Special Issues
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HOW YOU CAN ADVERTISE WITH US?
• Run Dates
• Payment Options
• Ad Design
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UPCOMING OPPORTUNITIES
• 30 categories • Nominations begins 9/26 and ends 10/9• Voting starts 10/10 and ends 11/6 winner will be notify shortly.• Winners will get the chance to be featured in The Collegian’s
Student Choice Award special issue as one the best in the Fresno State community.
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TAKE ADVANTAGE OF THE ENDLESS POSSIBILITIES AND ADVERTISE WITH
US TODAY