the complete marketing process
TRANSCRIPT
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THE MARKETING PROCESS
BASED ON THE BOOK BY BOBBY BORG
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1.VISIONCopyright © 2016 By Bobby Borg
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• Where do you want your company to be in 7 -10 Years?
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• “I want to revolutionize the home computer and get people to look at them like they never have before.”
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2.OPPORT-UNITY
Copyright © 2016 By Bobby Borg
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• Does Anyone Care About Your Vision?
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• Does anyone care about personal home computers?
• There is a growing interest among technology companies to create a better home computer. But companies are getting it all wrong. Computers Need To Be More Simple, Intuitive, and Mobile For Use In Schools and the Workplace”
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3.TARGET CUST-OMER
Copyright © 2016 By Bobby Borg
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• “Who needs a Simpler Computer?
“Everyday Simple Folk.”
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2. COMP- ETITION
Copyright © 2016 By Bobby Borg
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“Study the competition and do not merely try to do what they do better, strive to do it differently.”
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3.FEEDBACK DEMO AND
Copyright © 2016 By Bobby Borg
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Solve The Problem First? Will People Like the it?
Be Clear, Concise, and Avoid Bias
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4.GOALS
Copyright © 2016 By Bobby Borg
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•S = SPECIFIC
•M = MEASURABLE
•A = ATTAINABLE
•R = ROAD MAPPED
•T = TIME BASED
Created by Leadership Expert
Peter Drucker decades ago
USE THE SMART MODEL…
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2.COMPANY BRANDING
Moving on To This Week
Copyright © 2016 By Bobby Borg
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• Name
• Logo
• Slogan
• Mascot
• Attitude
• Behavior
• Dress Code
• Associations
Put Fourth An Identity
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3. Product BRANDING
Copyright © 2016 By Bobby Borg
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• Name
• Slogan
• Color
• Graphic
• Font
Put Fourth An Identity
Analyze This
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2. PRODUCT DEVELOPMENT
The Next Step After branding
Cha
pter
10
Copyright © 2016 By Bobby Borg
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3.PRICING Chapter 11
Copyright © 2016 By Bobby Borg
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1. PLACE Chapter 12, 13
Copyright © 2016 By Bobby Borg
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Intermediary Distributors Provide Convenience For A Fee
Example: Single Song SOLD ON ITUNES
Itunes.30
Fans.99
CD Baby.10
Your Label.60
BuySellsAggregatesCreates
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4.WHAT’S- NEXT?
PROMOTION
Copyright © 2016 By Bobby Borg
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Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan.
www.bobbyborg.comCopyright © 2016 By Bobby Borg
Work smarter and faster, not harder
Use your time and financial resources to their fullest potential
Understand what your target audience truly responds to
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BOBBYBORG.COM
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