the confirmatory factor analysis of the quality criteria for education digital television station in...

The Confirmatory Factor Analysis of the Quality Criteria for Education Digital

Television Station in Thailand

Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

Jakgreerat Sangvari,Ph.D. Assistant Professor

Prachyanun Nilsook, Ph.D. Associate Professor

Pallop Piriyasurawong, Ph.D. Assistant Professor

SCOPE OF CONTENTS

Jakgreerat Sangvari, Prachyanun Nilsook, and Pallop Piriyasurawong

Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education,

King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

Research Background

Research Objective

Research Procedure

Research Results

Research Conclusion

Acknowledgement

RESEARCH BACKGROUNG




Digital Television

Educational Television Station

Quality Criteria

RESEARCH OBJECTIVE




To Contemplate the Quality

Confirmatory Factors of Educational

Digital Television Stations in Thailand

The quantitative research using confirmatory factor analysis (CFA)

All five hundred representative samples are practitioners of educational

digital television stations including managers, supervisors, and practical workers

RESEARCH PROCEDURE




RESEARCH RESULTS




Step 1: The analysis result of the

suitability of quality criteria for

educational digital television stations

in Thailand

RESEARCH RESULTS




Step 2: The analysis result of the validity in structural

RESEARCH RESULTS (Management)




RESEARCH RESULTS (Program Schedule/ Production )




RESEARCH RESULTS (Human Resources )




RESEARCH RESULTS (Audience)




RESEARCH RESULTS (Evaluation )




RESEARCH CONCLUSION




result of confirmatory factor analysis of the quality of the educational digital television stations in Thailand shows that the total average of all criteria scores is relatively high (X= 3.82, SD= .80) and all fifty quality criteria of educational digital television stations are appropriate. The confirmatory factors’ analysis by the test to confirm the validity of quality criteria of educational digital TV station found that all fifty criteria have the composition’s weight greater than .50

CONCLUSION • The confirmatory factor analysis of the quality criteria

for education digital television stations in Thailand involved 50 items, 16 elements and five aspects.

• The five key aspects were (1) administrative management, including three elements and seven items,(2) television program/production, including four elements and twenty items, (3) human resources, including three elements and nine items,

• (4) audience exposure, including four elements and eight items, and (5) evaluation, including two elements and six items




ACKNOWLEDGEMENT




Kasem Bundit University (KBU)

King Mongkut’s University of Technology

North Bangkok (KMUTNB)

REFERENCES




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: 287-332. Jeerungsuwan, N. (2554). The design and evaluation principle. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok. Nikken, P., and Voort, T. A. (1997). "Children's views on quality standards for children's television programs", Journal of Educational Media,23(2-3) : 169-188. Nilsook, P. (2554). Information and communications technology in education. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok. Nilsook, P. and Jitsupa, J. (2556). Information and communications technology management for education. Bangkok: Academic Printing Centre, King Mongkut’s University of Technology North Bangkok.

REFERENCES




Palmgreen, P., and Rayburn, J. D. (1982). Communication research : Gratifications sought and media exposure and expectancy value model. Beve3rly Hills, CA : Savge. Paulson, L. D. (2006). "TV comes to the mobile phone". Computer, 39(4) : 13-16.

Sangvari, J. and Jeerungsuwan, N. (2556). Media for education based on ICT development.Bangkok: Education Journal, 10(46) p. 1-11. Sithiamorn, P. (2556). Thailand’s education administration reform – the reflection of quality dimension. Bangkok: Academic Journal, North Bangkok University, year 2 (2): 1-3. Sothanasatien, S. (2554). Journalism administration. Bangkok: Prasithphan & Printing.

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