THE CYCLE SHOW

SALES & SPONSORSHIP

THE LARGEST AND LONGEST RUNNING CYCLING EXHIBITION IN THE UK• LAUNCHED IN 2002 • RECORD NUMBER

OF STANDS AND VISITORS IN 2016

• BIGGEST LINE-UP OF BIKE BRANDS IN THE UK

RECENT SPONSORS•Vauxhall

•MonsterEnergy

•ProtectyourBubble

•DoomBar

•BMW

•Bosch

•GoPro

VISITOR NUMBERS

• 29,267 VISITORS IN 2016

• OVER 250,000 IN LAST TEN YEARS

STAR RIDER APPEARANCES•RichiePorte

•ChrisBoardman

•SirChrisHoy

•EddieMerckx

•JoannaRowsellShand

•EdClancy

•TheAthertons

•JodiCundy

•JensVoigt

•SeanKelly

CYCLING CELEBS•LordSugar

•DavinaMcCall

•SirPaulSmith

•MartinJohnson

•RachelRiley

GENERATES £14M+ IN BIKE SALES EACH YEAR

THE CYCLE SHOW

KEY FACTS

STRONG PRESENCE IN THE HIGH-END SECTOR OF ROAD MARKET SUPPORTED BY MAJOR BRANDS SUCH AS:

SHIMANO TREK CONDOR SRAM BIANCHI

STORCK PINARELLO COLNAGO CAMPAGNOLO RIDLEY

CANNONDALE WILLIER BOARDMAN LOOK CINELLI

BIGGEST ELECTRIC BIKE VILLAGE IN UK. OVER 2,000 USERS ON 2016 TEST TRACK

OVER 270 STANDS IN 2016

OVER 500 BRANDS REPRESENTED AT THE SHOW

MTB BRANDS INCLUDE:

CANYON/VITUS/ORANGE/CUBE/YETI/ROSE/HAIBIKE/WHYTE/TRANSITION/KTM/GENESIS

KEY PARTNERSHIPS WITH:

THE CYCLE SHOW

KEY FACTS

THE CYCLE SHOW

MARKETING PLAN

TWO MONTH ADVERTISING CAMPAIGNIN ALL UK CYCLING MAGAZINE TITLES

THREE MONTH ONLINE CAMPAIGN ON ALL UK MAJOR CYCLING WEBSITES

600K+ EMAILS SENT TO CYCLING ENTHUSIASTS FROM THE CYCLE SHOW

CYCLE SHOW INCLUSION IN

3,000,000+ THIRD PARTY EMAILS

DIRECT MAIL TO 55K PREVIOUS TRADE AND CONSUMER VISITORS

ITV COMPETITION DURING THE TOUR DE FRANCE

MBR readers save an extra 10% in advance Use code ‘mbr’

15th anniversary show

biggest ever Cycle ShowNEC Birmingham23-25 September 2016Book tickets now and save at cycleshow.co.uk/CycleShow

@CycleShow

Join us at the

Show supporters:

Cycling Weekly

readers save an extra

10% in advance.

Use code

‘cycweek’

NEC Birmingham

23-25 September 2016

Book tickets now and

save at cycleshow.co.uk

biggest-ever Cycle Show

/CycleShow

@CycleShow

Join us at the

Show supporters:

REGISTRATION AND TICKETING IS FULLY CUSTOMISABLEwithoptionstoincludebrandingandmessagesontradebadgesandconsumertickets

32%OF CONSUMERS ATTENDED THE PREVIOUS YEAR AND 31.9% ATTENDED IN EITHER 2013 OR 2014

OVER 11.6K TWITTER FOLLOWERSand 24k Facebook likes

70.4% OF TRADE VISITORS RETURN EACH YEAR

CONSUMER DATABASEof active cycling fans is currently 65,000+

12 MONTH DIALOGUE•Over239kuniquevisitors

towebsite

•Emailnewsletterssentmonthly65k

6.2M 17.5Mtotal marketing reach: total pr reach:

•Printadvertisinganddirectmailcirculation1m

• Onlinedisplayadvertising 3.2m impressions

•Social2m

DRIVING BRAND EXPOSURE AND AWARENESS

THE CYCLE SHOW

EXPOSURE

•

BUILD AWARENESS WITH A LOYAL COMMUNITY OF PASSIONATE CYCLING FANS

THE CYCLE SHOW

VISITOR ANALYSIS

DEMOGRAPHIC

DWELL TIME AT THE SHOW• 4 hours and

51 minutes average

• 56% ofvisitorsspendbetween 5-8 hours attheshow

SALES• 42% ofconsumer

visitorswillbuyabiketheysawatshowwithinnext12monthswithan average predicted spend of £1,846

•Equatestoatotalspendof£46m

• 40% madeanewbuyingdecisionfromvisitingtheshow

•Another 35% weremorelikelytobuyaproductthey’dseen

SATISFACTION LEVELS • 89.3% arelikelyto

recommendtoafriend

REPEAT VISITORS • 31.35% attended

previousyear

• 31.1% in2013and2014

50.4% LIVE WITHIN AN HOUR OF NEC

81% IN FULL TIME WORK (54% HIGHER LEVEL OR INTERMEDIATE MANAGER)

20% FEMALE80% MALE

67% ARE AGED

35-54

74.2% ARE ABC1

THE CYCLE SHOW

WHAT ARE THE BENEFITS?association with the cycle show offers unique brand benefits:

WE’VE HAD A REALLY GREAT FOUR DAYS AT THE SHOW, INTERACTING WITH TRADE AND THE PUBLIC. EVERYONE AT THE SHOW HAS BEEN SO HELPFUL AND FRIENDLY AND IT’S BEEN GREAT TO SEE SO MANY PEOPLE LOOKING TO LEARN MORE ABOUT BMW BIKES. IT’S BEEN A GREAT OPPORTUNITY FOR US AND WE LOOK FORWARD TO FUTURE SHOWS.JulietBates,BMW

“

BRANDSTANDOUT•Entrance/exitproduct

placement•Café/bartakeover•Badging/ticketing

branding

HAVE A GO EXPERIENCES•Children’stesttrack•Electricbiketesttrack

(indoor/outdoor)•Mountainbiketrack

(outdoor)

•Roadbiketrack•KidsDryTriathlon•BMXFlatlandskills•EMTBtrack

LEAD SPONSORSHIP aligning your brand with the uk’s premier cycling event “

• the theatre: featuring pro riders, celebs and cycling experts

• pro-rider meet and greet opportunities

ELITE ATHLETE FAN INTERACTION

THE CYCLE SHOW

OPPORTUNITIES

BRANDING RIGHTS OF FEATURE AREA

EDITORIAL IN SHOW GUIDE 20K DISTRIBUTED FREE AT THE SHOW AND EMAILED TO 250 CYCLISTS

LOGO ON ALL MARKETING COLLATERAL

Lead sponsorship:

•LogoinCycleShowmasthead

•Logoonpress/photoboothbackdrops

•Airtimeonshowjumboscreens(x2)

•Useofshowvisitordataforsolusmailing

Feature partner:

•Brandingrightsofthefeaturearea

•Logoonallmarketingcollateral

•Exhibitionstandspaceadjacenttofeaturearea

All sponsors/partners:

•Websitebanneranddedicatedpageonwww.cycleshow.co.uk(2239Kuniqueviewsin2016)

•Brandingonallshowsignage

Key opportunities include:

AS THE LARGEST CYCLING EXHIBITION IN THE UK, THE CYCLE SHOW

PROVIDED A FANTASTIC OPPORTUNITY FOR BOSCH TO DEMONSTRATE

THE BENEFITS OF EBIKES. OUR BOSCH EMTB TEST TRACK WAS A HUGE

SUCCESS, GIVING AN ENTHUSIASTIC AUDIENCE THE OPPORTUNITY TO

EXPERIENCE THE SUPERIOR RIDING ENJOYMENT THAT A BOSCH EMTB

CAN OFFER. ADDITIONALLY OUR EXHIBITOR STAND PROVED A GREAT

RETURN ON INVESTMENT THROUGH NEW SALE AND PARTNERSHIP

LEAD GENERATION.VineetaDiels,Bosch

““

STAFF ENGAGEMENT•Exclusiveaccesstotest

tracksforstaff-onlytestsessionswithcoachingfromproriders

•Moneycan’tbuymeetandgreetswithproriders

•Stafffamilydayoutpackagewithlunch,exclusivetestsessionsonthechildren’stracksandmini-triathlon

EACH YEAR THE CYCLE SHOW ATTRACTS OVER 3,500 TRADE VISITORS:

THE CYCLE SHOW

BUSINESS NETWORKING

24% ARE MD/CEO/CHAIRMAN OR OWNER

37.8%HAVE ANNUAL TURNOVER OF £1MILLION+

1735 ARE IBDS, MAIL ORDER, OR MULTIPLE RETAILERS

... AND ELEVATE YOUR BRAND

THE CYCLE SHOW

EXHIBIT WITH US ...

SHELL SCHEME £213 per m2 SPACE ONLY

£175 per m2

SHELL SCHEME INCLUSIONS:• Name board, stand build i.e.

walls and carpet • What do you get when

you work with the UK’s #1 cycling exhibition: – 2 FOC parkingspacesforthe

durationoftheshow

– 10 complimentary tickets foryourcontactsortouseascompetitionprizes

–Exhibitorprofileonthecycleshowwebsite (over 239,000 unique users per year)

–Companyinfointheshowguidegiventoallvisitors

–Support,adviceandhelpfromadedicatedoperations,marketingandPRteam

IT’S BEEN SO GREAT TO SEE SO MANY COMING OUT ESPECIALLY TO VISIT THE SHOW THIS YEAR AND OUR STAND HAS BEEN SO BUSY! THE CYCLING INDUSTRY GROWS AND PROGRESSES SO MUCH EACH YEAR AND SHOWS LIKE THIS ARE A GREAT WAY OF EXHIBITING ALL THE LATEST INNOVATIONS AND TRENDS UNDER ONE ROOF.JamieMitchell/Boardman

“

“

Allstandsarechargedwitha£70registration/administrationfee

32M2

average size stand at the show

75%of the stand space are custom built

TO WORK WITH THE CYCLE SHOW CONTACTSTEPHEN MORGAN T +44 (0)207 688 6820E stephen.morgan@upperstreetevents.co.uk