University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Daily Cardinal 120th Anniversary Editionl

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

120 yearsA look at the Cardinal’s history, going back to when we printed the first issue April 4, 1892

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Our alumniAt the Cardinal, we come from good stock. Check out interviews with our most well-known alumni.

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A rich historyFrom the Spanish American War to now, the Cardinal has delivered complete campus coverage.

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Editor’s letterEditor in Chief Kayla Johnson reflects on the Cardinal, its history and its future.

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Goodbye, friendA tribute to DC alum AnthonyShadid, 1968-2012

Love in the nest

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The Cardinal has created scores of friendships, but some Cardinalistas meet their spouses in the office.

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COLOR PHOTOS: DYLAN MORIARTY (TOP), LORENZO ZEMELLA (BOTTOM); BLACK AND WHITE: DCAA FACEBOOK (WOMEN AT TOP LEFT AND STUDENTS AT TYPEWRITER), OTHERS COURTESY UW ARCHIVES

1202 Daily Cardinal 120th Anniversary Edition dailycardinal.coml

In the 1960s and early ’70s, the Cardinal grew increasingly radical, moving four UW-Madison students to establish The Badger Herald, meant to be the conservative alter-native for students. Since then, The Daily Cardinal has operated within a competitive media market.

Over the years, both newspapers have shift-ed toward the center of the ideological spec-trum. Has this led to a rivalry? You better believe it, especially when brought to a semi-annual head on the grass of Vilas Park. Still, what is more important than the rivalry is what having two student newspapers says about the Badger student body.

While major metro dailies are forced to consolidate production or even close their doors, this campus features two thriving student newspapers, both financially inde-pendent of the university. Students at this institution have a profoundly unique oppor-tunity that you have to hope the staff of either student newspaper wants them to take advantage of.

A rich history still in the making

While still working on his parents’ dairy farm in Trempealeau County, Wis., in the late 1930s, Bob Lewis knew he wanted to write for The Daily Cardinal.

“It was my dream. I had been reading The Capital Times all about the big Daily Cardinal strike,” Lewis said. “I read all about that on the farm, and I wanted desperately to get to the university.”

In late 1938, the Daily Cardinal’s board fired the newspaper’s newly appoint-ed editor for being Jewish. When staff members went on strike to oppose the board’s decision, Lewis, now one of the oldest living Cardinal

alumni, knew he wanted to join the Cardinal.

Sure enough, when the Japanese attacked Pearl Harbor three years later, Lewis was the Cardinal’s executive editor.

“We got special permis-sion from the publisher of the printing press to use the big-gest headline that he had in the shop to run the headline ‘We Are at War,’” Lewis said. “It was big news.”

Up until Pearl Harbor, Lewis described the campus as divided about whether the United States should involve itself in the war. After the attack, however, the campus came together in support of the United States’ efforts.

“The Japanese did the best job of getting the United States united, far superior than Roosevelt was able to do,” Lewis said.

After graduating, Lewis joined the army and went over-seas to fight in the war.

“I had an all-expenses-paid walking tour of Europe on the government,” Lewis said. “The only thing that spoiled the fun was that a lot of the people in Germany were shooting at us all the time. They hit me three times.”

While Lewis worked at the Cardinal, the paper celebrat-ed its 50th anniversary, and Lewis met its founder, William Wesley Young.

During Lewis’ tenure, upwards of 200 people worked for the Cardinal, which was read throughout Madison.

“We were the morning paper in Madison,” Lewis said. “The Cardinal was a very important force in the life of the campus.”

—Anna Duffin

An interview with one of the oldest Cardinal alumni

Rivalry: Over 40 years of newspaper competition

The staff of both papers sing “Varsity” together at an annual softball game.

phOtO COuRtesy lORenzO zemellA

Yellow Jerseywww.yellowjersey.org

The Cardinal founds the Cardinal Publishing Company (renamed the Campus Publishing

Company in 1938). A Gannet Foundation survey shows only nine out of 200 student dailies had

their own presses.

Women run the Cardinal during World War II. The paper is awarded an All-

American Pacemaker in 1944.

September 1969: The Badger Herald forms as a conservative competitor to

the Cardinal.

August 1970: Radicals with ties to the Cardinal bomb Sterling Hall, killing a

graduate student.

February: The Cardinal stops publication because of financial issues.

Fall: After a group of Cardinal staffers spends months getting the paper’s finances in order, the

paper resumes printing.

The Cardinal breaks a story exposing the university for editing a black student into a photo to make the student

body appear more diverse.

1892 The first edition of The Daily Cardinal is printed.

1927Campus

Publishing

1969-’70

Radicalism and response

1995Hard times

‘Doctoring Diversity’

2000

Bob Lewis worked as The Daily Cardinal’s executive editor in 1942 and went on to fight in World War II.

1938Staff

Cardinal

Responding to an attempt by incoming Cardinal board members to overthrow Editor in Chief Richard Davis for being Jewish, staff members produce the Staff Daily Cardinal for

three weeks as an alternative to the official Daily Cardinal.

1940s‘We are at war’

see how we make a paper! Come to the Cardinal open house from noon to 3 p.m., Saturday, April 28, 2012 in

2142 Vilas.

Allison Hantschel’s book “It Doesn’t End with Us: The Story of The Daily Cardinal,” was used to compile this history.

SAME DESK, DIFFERENT STAFFThe Cardinal staff has used the same copy desk for over 90 years.

phOtOs COuRtesy (fROm left tO Right): DCAA fACebOOk gROup, DylAn mORiARty (fOR twO), bill swislOw, uw ARChives, mAtt mARheine

2011circa 1915197620112011circa 1968

phOtOs COuRtesy uw ARChives (tOp) AnD mARk kAuzlARiCh (bOttOm)

Still, what is more important than the rivalry is what having two student newspapers says about the

Badger student body.

The Daily Cardinal was founded in 1892 by UW-Madison student William Wesley Young. For decades, students have produced the paper, financially and editorially independent of the university.

l

“Long ago” Anthony was the kind, funny editor in the white shirt, chain-smoking at his desk in The Daily Cardinal’s windowless, white offices as he called sources, talked politics and cracked jokes.

He had a wonderful smile, a wonderful laugh and the slightest Southern drawl.

Twenty years later, Cardinal colleagues used to bat-tling each other for space in the paper reach a remark-able consensus on who he was: caring, passionate, loyal, genuine and, above all, driven.

“He walked in the door almost like he was a fully formed professional from day one,” recalls former man-aging editor Rob Gebeloff. “He was just totally, 100 per-cent driven by the job to do the best possible.”

Anthony’s first campus editor, Mark Pitsch, describes how the future two-time Pulitzer winner first arrived at the Cardinal office: all his belongings on his back, asking for a story before he looked for an apartment.

“He showed right away that he was a smart, aggres-sive journalist,” Pitsch recalls. Shadid was Pitsch’s suc-cessor at the campus desk.

Reporters describe Anthony’s “beautiful touch” as an editor, where “he’d bring out the best in you in every single story,” says former writer and campus editor Jean Christensen.

But, she adds, Anthony had a competitive streak.Gebeloff describes one night when Anthony “just

had a ton of stories” for the next day’s paper. Space was tight, but he kept pushing and somehow raised the question of whether Gebeloff could just cancel that night’s sports section.

“At first I thought it was a little not feasible,” Gebeloff recalls. “But he was very persistent and charming and funny. He kept just saying, ‘Set me up. You’ve gotta set me up.’”

Gebeloff eventually took Anthony’s side, only to be overridden by the editor in chief and sports edi-

tors. “But I’m pret-ty sure they found out how to give him more space.”

“He overdid everything,” fel-low desk editor W.P. Norton confirms.

Outside the Cardinal, Anthony also made the dean’s list multiple times, strove for straight A’s and pushed himself to learn Arabic. Professors still keep copies of his papers.

“He worked nonstop,” for-mer Cardinal reporter Christina Pretto says. “He was devoted to the Cardinal, and he was devoted to his studies.”

But following Friday desk cri-tiques, Anthony could be found alongside Pretto, Norton, Pitsch and others at The Black Bear Lounge, a dark, crowded, smoke-filled college bar where the jukebox played Neil Young and Cardinal staffers flew through pitchers of beer and packs of cigarettes.

“After we closed the paper, we were hyped up,” Pretto explains. “We wanted to talk and drink and smoke and debate political ideology.”

Colleagues recall Anthony partaking in the Cardinal’s then-politicized atmosphere, but the advo-cacy streak that commanded the editorial page never entered his articles.

“Journalism always came first,” says former city

editor Sue Evans. “There was just never a question that that’s what his dream was. That’s what he wanted to do.”

Now that he is gone, knowing Anthony achieved his lifelong ambition brings some comfort to those who knew him.

“We were all dreaming,” says Evans. “To witness the dream and see it come true is just so incredible. At least he achieved that dream, and I think that gave us a lot of peace.”

Anthony Shadid was a celebrated international journalist. He passed away from an asthma attack this February while reporting in Syria.

120dailycardinal.com DailyCardinal120thAnniversaryEdition3

Remembering Anthony Shadid

Shadid Brigade, Daily Cardinal Division

photo couRteSy peteR bARReRAS

TheCardinalstaffof1987-’88includedAnthonyShadidaswellasmanywhowouldreconnectthroughtheShadidBrigade,DailyCardinalDivision.

Stories by Alison Bauter

photo couRteSy peteR bARReRAS

“The Cardinal days seem like so long ago, but they really were the place we all became who we are.” -Anthony Shadid

1968-2012

every member of the Daily cardi-nal, past or present,feltthelossoffor-merreporterandcampuseditorAnthonyShadid,butfewmoresothanonesmalloffice“brigade”fromthelate1980s.

GroupmemberswhostillknowtheinternationalPulitzerwinnerasAnthony“Sha-did,”“TonyBuddy”and“Sha-didtheMachine”firstcametogetherlastspringwhenShadidwascapturedbygovern-mentforcesinLibya.

FormerCardinalphotographerPeterBarreraspostedonFacebook,“Ipro-posethenexttimeAnthonygetsintroubleweformaspecialbrigade,‘Bad-gerForceWisconsin.’”

FormercityeditorW.P.Nortontookthesuggestion,formingaFacebookgroupwhereafewdozenformercolleaguessooncoalesced.Theprivategroupcycledthroughseveralnamesbutultimatelysettledon

“ShadidBrigade,DailyCardinalDivision,”anameNortonassures“willneverchange.”

Inthewakeofhispassing,thepagetransformedinto“aplaceofpublicgrie-ving,”accordingtoShadid’sfirstCardinaleditor,MarkPitsch.

“Itbecamereallyimportanttomeafterhisdeath,”hesaid.“Itwasawayforustogrievetogetherandtotrytoreconnect.”

Despitethetragedythatbroughtthegrouptogether,formerCardinalrepor-terSarahKershawidentifiedtheformerstaffers’reconnectionasoneofthefewpositivestoemergefromthedeathoftheirfriend.

“We’resharingstories,connectingwitheachother’slives,”sheexplained.“It’sheartbreaking,butI’mamazedbyallthesupportandreallyreconnectingwithDailyCardinalfriendsand,really,somuchprideaboutTheDailyCardinal.”

4 Daily Cardinal 120th Anniversary Edition dailycardinal.com 5

Martha Wells and Bob Lewis were in the same political circle during

their days at UW in the early 1940s.

But Bob first caught Martha’s eye when she was dating a Jewish boy named Leonard Silk.

Martha, a student board member, had agreed to go to a formal with a “callow” fraternity

boy. Months later, she started dating Leonard. The Daily Cardinal’s gossip columnist was going

to print the fraternity boy broke the date because she was dating a Jew. The editor already

approved it.

Bob, who was night editor then, crossed out the paragraph even though he knew the editor

had the final say. “I sent it off to the printers and the story apparently got around,” he said.

As they started dating, Martha said she fell in love with Bob reading his articles.

They had their first date at a tavern, after which they kissed under the Park Street

railroad overpass.

“He damn near knocked my teeth out,” she laughed. “I recognized

the intent.”

They married after Bob graduated and have been together

for 70 years.

“We made a life together,” Bob said. “It would sort of be

ending a life to end our relationship.”

“I don’t know whether that’s unique to us,

but this sense of commitment is some-

thing you either feel or you don’t

feel,” Martha said.

—Samy Moskol

Bob a

nd Martha Lewis

After calling three times, Allison was “pissed” and sitting alone in the Daily

Cardinal office. It was their two-year anniversary, but Tony was late. Now hours after they

had planned to meet for lunch and just hours until a board of directors meeting they both had

to attend, Allison recalls being “really irritated.”

Still recovering from an all-nighter pulled producing the Cardinal’s first website, Tony finally

arrived, and requested they go outside to the courtyard.

“Have you been happy the past two years?” Tony asked. She said “yes.”

Then he asked, “Would you like to be happy for the rest of your life?”

The Cardinal Board found out the two were engaged before their own parents knew.

“I figured if somebody had seen me without sleep or food or a shower for three days

in a basement in Vilas, and he can still like me after that, then I think we’re pretty

much sorted out,” Allison jokes.

Allison and Tony first met when he worked for Badger Yearbook and she

wrote for The Daily Cardinal, both in Vilas Hall. What started as occasional

visits to the Cardinal office slowly evolved into dating. In the spring of

1995, the Cardinal temporarily stopped its presses, and the couple

grew even closer as they worked side-by-side resurrecting the

paper they loved.

Now leaders of the Daily Cardinal Alumni

Association, Allison and Tony have been

happily married for over a decade.

—Alison Bauter

Tony and Allison Sansone

Despite awkward first advances characteristic of adolescent crushes,

the relationship of Mike and Jess Jones blossomed under the wings of The Daily

Cardinal. Married in the spring of 2009, Mike and Jess fondly remember their time

at the Cardinal, social graces (or lack thereof ) aside.

“The thing I loved the most about [the Cardinal] was the relationships,” Mike

said. “This place was all about putting me out of my comfort zone.”

Mike was certainly willing to get out of his comfort zone in reaching out to Jess,

who never saw it coming.“I would purposely try to write my columns at times when I knew she was there,”

Mike said. “Every time Jess was in, my friends would call me and say, ‘You gotta

get down here!’” Jess admitted to being completely naive to his interest in her.

After a few ill-timed dates, the pair parted ways, concluding that they

weren’t mature enough for a committed relationship. Luck had it,

however, that they would reconnect at an alumni dinner in 2005,

picking up where they left off.“It was pretty much history from there,” Jess said.

Mike and Jess’ time at the Cardinal was short, but

left an undisputed mark on their lives.“Joining the Cardinal was a game chang-

er. I was just so much happier,” Jess said. “It has been a huge definer

of our relationship.” —Riley Beggin

Mike and Jess Smith

I worked at the Cardinal and went on to...Paul SoglinMayor, City of Madison

Before he was elected to the Madison City Council, before he became the fourth U.S. politician to meet Fidel Castro, before he was the mayor of Madison, Paul Soglin was a columnist for The Daily Cardinal in the late ’60s.

“There was so much happening in regards to both the war in Vietnam as well as the role of the university in regulating student life,” Soglin said. “It was an opportunity to share with fellow students more than anything else.”

As a young man con-sidered the poster child of the anti-Vietnam War movement in Madison, Soglin credits the Cardinal with educating students on the issue with

a critical viewpoint.“The University of Wisconsin has had a reputation

for actually a century or more in regards to political student activism,” he said. “It didn’t start in the ’50s and ’60s. It goes way back, and the Cardinal, Cardinal reporters and editors have always been involved.”

Organizing protests and writing a column could not fulfill Soglin’s political drive. In the spring of 1968, he was elected to city council where he could put his opin-ions to practice. In 1973, Soglin was elected mayor of Madison at age 27. After serving multiple terms since then, Soglin was elected again in 2011.

In times of trouble, Soglin has been one of the first alumni to run back to help the Cardinal. Whether the newspaper was in financial distress or facing threats of an overthrow by The Badger Herald, he has been there “to keep the Cardinal alive and independent.”

With less state money to support public educa-tion and more dependence on private grants, he says the Cardinal serves as an inquisitive mind providing essential viewpoints that cannot be found elsewhere.

“It continues to be an independent voice that raises challenging issues about the role of the university in our community and the state,” he said.

While what he has done for the newspaper has fluctuated wildly whether he be a young protestor or a returning mayor, what it did for him as a young man comes down to something quite simple.

“Each day started out with reading the Cardinal,” he said.

—Kayla Johnson

Andy KatzSenior College Basketball Writer, ESPN

By the time the Connecticut Huskies won the 2011 NCAA men’s basketball title, they had played 41 games. Over the same period of time, between mid-November 2010 and April 4, 2011, Andy Katz covered about the same number.

The difference is that Katz does not have home games. The closest he has to a home gym is the sprawl-ing, 14-building ESPN campus in Bristol, Conn., which he joined full-time in 1999.

March alone took him from the Big East tourna-ment in New York City to Albuquerque, Atlanta and New Orleans for the NCAA tournament. He sprinkled in studio appearances in Connecticut and a trip to the White House to fill out a bracket with Barack Obama.

Before Bristol, he worked for ESPN Sports Zone, now ESPN.com, in Seattle where he was one of the first sport-specific online contributors. That came after stints covering basketball for The Fresno Bee and The Albuquerque Journal.

Katz has made a career out of covering basketball, but that path was not clearly visible for him from 2142 Vilas Hall in the late 1980s.

While working for The Milwaukee Journal his senior year at UW-Madison (1989-’90), he hoped for a full-time position covering hockey.

“There was a chance I was going to stay on full time,” Katz said. “It’s funny, at the time it was if they got an NHL franchise, which they did not.”

After graduation, with degrees in history and political science, report-ing news almost became reporting for duty for Katz when he went to a Naval recruiting office and considered joining.

“My friends now kid me because I used to say, ‘I’ll become a spy,’ but I can’t keep a secret.”

Like many others, time spent at The Daily Cardinal ulti-mately trumped acquired degrees.

“I don’t want to romanticize it, but when I think about college, I think about The Daily Cardinal,” Katz, the former president of the U.S. Basketball Writers Association, said. “I just felt like I learned more in that room, interacting with everybody there, than any other place on campus.”

—Parker Gabriel

Scott DikkersCo-founder, The Onion

When The Daily Cardinal debuted a new feature, Fake News Friday, in the fall of 2011, it was a fitting tribute to one of the paper’s most successful alums: Scott Dikkers, co-founder of The Onion.

Having transferred to UW-Madison from the University of Southern California in the summer of 1987, Dikkers immediately submitted a comic strip to then graphics editor Keith Doherty.

“I was interested in car-tooning, and figured I could get a strip going in the Cardinal, which turned out to be harder than I thought,” Dikkers said. “It took a few tries before I came up with something that was deemed print-worthy.”

The comic deemed print-worthy was “Jim’s Journal,”

which ran in the Cardinal every other day while Dikkers was a student, eventually leading to book and T-shirt franchises successful enough to financially sustain the young cartoonist.

Still in touch with almost all of his Cardinal colleagues, Dikkers describes his time at the Cardinal as the launching pad for a directionless young him.

“I have so many great memories of hanging out in the middle of the night in the paste-up room,” Dikkers said. “I loved talking about the newspaper trade with the paste-up people, headline writers and back-shop guys with their ink-covered fingers.”

It was at the Cardinal Dikkers caught the eye of Chris Johnson and Tim Keck, the latter of whom had been an advertising sales representative for the Cardinal. The duo was starting up a weekly humor newspaper called The Onion and looking for help.

“[Chris and Tim] were unusually savvy, confident and charismatic guys—the likes of which you don’t encounter very often in life,” Dikkers said. “They asked me to help them start it up. I jumped at the opportunity, and my life has never been the same.”

The Onion grew to be a massively successful, transitioning out of Madison and onto the national scale in the late ’90s.

Over two decades later, Dikkers describes the Cardinal as a great opportunity to learn how the media works, and his advice to young hopefuls looking to break into the comedy business: just get to work.

“When I started, you actually had to convince someone to print your stuff, or you had to create your own magazine,” Dikkers said. “All you have to do [today] is start tweeting.”

—Jacqueline O’Reilly

Rita BraverCorrespondent, CBS

Five-time Emmy Award winner Rita Braver wanted to be a reporter from around the time when she was nine years old and started her own newspaper on her block.

When she arrived at UW-Madison in 1966, she came into the Cardinal office one day her freshman year, said she wanted to work and eventually found herself covering the response to the Vietnam War on campus.

“I became more skeptical, which is a skill you defi-nitely need as a reporter,” Braver said, reflecting on her three years at the Cardinal. “I feel like a got a sense of how to be a better reporter and how to really look beneath the surface.”

Growing up, the Emmy winner imagined herself work-ing in print. Braver started searching for jobs at broadcast outlets only after she couldn’t get an appointment at one of the two major newspapers in New Orleans, where she had moved with her boyfriend after graduation.

Hoping to get hired in radio, Braver went to the local CBS broadcast affiliate. At the station, she met a TV sportscaster who had started following the Badgers after covering a Rose Bowl. When he learned Braver had gone to UW-Madison, he introduced her to the news director and said she knew “everything there is to know about televi-sion,” even though she had never been in a television station before in her life.

Braver didn’t hear any-thing for about a week and was about to sign up to become a substitute teacher when someone from the sta-tion called her to say she’d been hired to work the news wire as a copy girl.

Looking back at her career, Braver tells young journalists not to get discouraged.

“There’s never been an easy time to get a job in jour-nalism. I can never remember it,” she said. “You have to just keep trying and trying, and eventually you will end up in the right place at the right time.”

After getting her start as a copy girl, Braver rose through the ranks at CBS. She worked as a law cor-respondent for CBS News from 1983 to 1993 and later as CBS’ News’ Chief White House Correspondent from 1993 to 1997.

Since 1998, she has covered features stories as a senior correspondent for “CBS News Sunday Morning.”

“I like to do sort of weird little quirky stories,” Braver said, mentioning a feature she did about giftwrapping.

—Rachel Schulze

Ben KarlinWriter and Executive Producer, ‘The Daily Show’

Ben Karlin, former executive producer of “The Daily Show” and “The Colbert Report,” never consciously made the decision to switch from journalism to comedy writing.

Because of connections he made at The Daily Cardinal, it just worked out that way.

Karlin started as a beat writer for news and sports at the Cardinal in 1989 and met who would become the creative team behind The Onion, including Scott Dikkers, Todd Hanson, Dan Vebber and Rich Dahm.

Becoming increasingly disillusioned with jour-nalism by his senior year, Karlin said The Onion pro-vided a “more natural cre-

ative outlet” for him.“Even in my newspaper writing, I always tended to be

more interested in comedy or at the very least writing in an entertaining fashion,” he said. “I liked the idea of having readers or an audience, but getting a scoop, or doing real investigative journalism or even mastering the art of news reporting never interested me.”

After his time at The Onion, Karlin moved on to “The Daily Show,” where he would become head writer and executive producer, amassing nine Emmys and two Peabody awards.

Although “The Daily Show” provides ceaseless debate for journalism academics and professionals in its ability to blur the line between news and entertainment, Karlin argued that it is entertainment first and foremost.

“The Daily Show and The Onion are not and will never be journalism,” he said. “The New York Times and CNN will never be humor. Fox News will never be either.”

Since leaving “The Daily Show” and “The Colbert Report” in 2007, Karlin continues to take the entertain-ment business by storm, writing for Emmy-winning tele-vision series “Modern Family” and currently produc-ing his own comedy “A.C.O.D.,” which stands for Adult Children of Divorce.

But for all of his achievements and success, Karlin said he appreciates the opportunity to practice his craft.

“Not to be corny, but I am most proud of just being able to do work that I enjoy,” he said. “I get paid to do some-thing I love. In this day and age especially, that feels like the greatest achievement of all.”

—Ariel Shapiro

Adam HorowitzExecutive Producer, ‘Lost,’ ‘Once Upon a Time’

Before he became one of the most sought-after television writers in Hollywood, Adam Horowitz was a student report-er with a knack for slapping fake leads on political news.

Unfortunately (or fortunately, depending on your per-spective), none of them ever made it to print. “That prob-ably would have been a problem,” Horowitz admitted.

But for an 18-year-old kid teetering between journalism and filmmaking, it gave him a chance to find his artistic footing.

“There was always a creative fiction side of me trying to bubble through,” he said.

Horowitz, who currently spearheads ABC’s “Once Upon a Time” and previously worked on “Lost” and “Felicity,” has managed to turn that creative spark into a wildly successful career in screen and television writing.

Although his audience has increased significantly and his work now focuses more on Snow White than on Russ Feingold, Horowitz recounted how it was at The Daily Cardinal he acquired many of the skills necessary for the fast-paced field of television writing.

“I got really good at deadlines,” he said, explaining that the environment in the newsroom is “similar to the grind of putting out a television series, when the deadline waits for no one.”

The grind of “Once Upon A Time,” Horowitz notes, is intense. With 22, hour-long episodes in a season, he and fellow UW-Madison alum-nus Edward Kitsis need to produce a full script every couple of weeks, and they are constantly striving for better.

The challenge, Horowitz said, is to make each episode better than the last, even when under major time con-straints. When writing “Once Upon a Time,” that means finding the story behind the story.

For Horowitz, the goal is taking “these iconic characters that everyone knows and digging deep into them and try-ing to find what makes them human and real.”

Although he has come a long way since his time in the Cardinal newsroom, Horowitz said he looks back on his time at the paper and the university with fondness and there are traces of his memories from Madison in his work.

In case you were wondering, “Once Upon a Time” fans, it is not a coincidence the Evil Queen lives on Mifflin Street.

—Ariel Shapiro

Jerrold and Leona Schechter met at UW-Madison, solidified their rela-

tionship at The Daily Cardinal as staff members and have now been married for

almost 58 years.The couple has written four books together, among other professional successes.

Two of their books were about time they spent in Russia in the 1970s and 1987.

Jerrold also worked at The Milwaukee Sentinel, The Wall Street Journal and TIME Magazine,

and Leona became a literary agent.Jerrold said he remembers when the Cardinal began a campaign to get journal-

ist Max Lerner, a critic of controversial former Wisconsin Senator Joe McCarthy,

to come speak on campus after his invitation was withdrawn by the group

organizing the event. Eventually, the campaign succeeded and Lerner came to campus the same

week as McCarthy.Their daughter Kate also worked at the Cardinal during her

time at UW-Madison.Jerrold said they both owe a great portion of their suc-

cess to their experience at the Cardinal, where Jerrold

was a summer and executive editor, and Leona a

magazine editor.“It was a major influence and per-haps a keystone in starting my

career,” he said. —Scott Girard

Jerr

old and Leona Schechter

‘

‘

Alums discuss how their time at The Daily Cardinal helped launch them into wildly successful careers

Love Birds Everyone leaves the Cardinal with life-long memories. Some leave with life-long partners.

120l l

l

1898

6 Daily Cardinal 120th Anniversary Edition dailycardinal.com120

The Cardinal was thereSince the 1890s, The Daily Cardinal has been a lens through which Wisconsin students have seen their world. Reprinted from the pages of the Cardinal, these article excerpts show how Badgers experienced some of the biggest events of the past 120 years.

Word from Dewey: Eleven Spanish war ships sunkJust a few years after the Cardinal was founded, its pages were carrying cable reports from the Spanish American War

New York, May 7. The World is an extra just issued, pub-lishes a dispatch from Hong Kong to the effect that news received there from Manila on the dispatch boat McCulloch is to the effect that of the entire Spanish fleet, eleven vessels were destroyed. Three hun-dred Spaniards were killed and four hundred wounded. No lives were lost on the United

States boats, and but six per-sons wounded. Not one of the American ships was injured.

Washington, May 7. Dewey states that he silenced the bat-teries completely. He cut the cable himself. Has the bay and everything else completely at his mercy. He, however, has been unable to take possession of the town of Manila for lack of men.

1894

Wisconsin wins the championship!

A Badger victory over the Gophers earned a colorful celebration

Victory!Ours is the pennant of cham-

pionship! The doughty antagonist has at last been vanquished, and Wisconsin now stands the gridiron champion of all western colleges.

Such was the result of the game with Minnesota this after-noon. The score which decided it was 6 to 0.

All day long the game was the only topic of conversation. The libraries were almost whol-ly deserted, and the students spent the forenoon in viewing the preparation on the campus, putting up decorations, or dis-cussing the relative merits of the teams which were to play. Seldom has Madison seen so much cardi-nal bunting as today. Dwellings, fraternity houses, shops, stores, delivery wagons, and street cars, all were profusely decorated with the university color; and every student who appeared upon the street was alike patriotic—the boys with cardinal streamers fas-tened in their button-holes, the young ladies with pretty bows of

the same all-prevailing color.The campus has never before

witnessed such a scene of excite-ment. The U.W. band was out, every other person had a tin horn, and the yelling was tremendous. Songs composed especially for the occasion were distributed throughout the crowd by The Daily Cardinal, and as they were set to well-known airs were shout-ed by the Wisconsin contingent with great vehemence. Whenever a Wisconsin man made an excep-tionally good play, or an antago-nist made one unusually poor, the noise was simply deafening.

NOTES OF THE GAME Only a few times was

Minnesota able to gain the neces-sary 5 yards.

The two kicks which Lyman made when he kicked goal were as pretty as anything ever seen on a football field.

The playing of the whole team was strong and it was by team work and not by mere weight that Wisconsin made her gains.

1918

Two Cardinal editors die for libertyDuring the First World War, the Cardinal often contained the names of students—and staff members—killed overseas

Two former Cardinal editors, each among the leading men of his class, were killed in engage-ments along the western front during the month of August. Both men had been trained at Ft. Sheridan, had been commis-sioned as first lieutenant, and had seen action for several months before going over the top for the last time.

Lieutenant Theodore Robert Hoyer was graduated in 1913. For two years he taught in a govern-ment school in China, return-ing to Wisconsin in 1916 to take advanced work in English. When the R.O.T.C. was formed

in April, 1917, he was among the first to enlist.

Lieutenant Thomas E.N. Hefferan of the class of 1918 enlist-ed as a French Red Cross ambu-lance driver early in 1917. After eight months spent in Flanders, during which time he twice dis-tinguished himself for rescuing wounded men under fire, he returned to the United States to enter an officers’ training camp. After being commissioned first lieutenant, he sailed for France in January, serving with a field artillery unit. He was killed by a bursting shell at Chateau Thierry on August 3.

1941

Campus jolted by newsAfter the bombing of Pearl Harbor the paper reflected the nation’s shock, as Wisconsin braced itself for World War II

Winter and war, both long overdue, dropped out of the clouds hand in hand Sunday night with a suddenness that struck the town dumb, and left its citizens with only a dazed, uncomprehending realization of what had happened.

While the coastal cities of the country rocked with activ-ity and excitement, Midwestern Madison was strangely subdued. Geographical position served to cushion a shock that elsewhere electrified the nation.

The Memorial Union, liv-ing room of the campus, scene of its gay social functions, became a counting house of death as the lounge radio stopped its flow of afternoon music to pour out the tidings of war. Half-dozing stu-dents were jerked out of their seats by the incredible news, and casual passersby were drawn into the room by the solemn expressions of those clustered around the radio.

From the Union the word of war spread to the lodging houses and dorms, many of which had already heard the news from their own radios. From Chadbourne hall to the Kronshage houses the cam-pus took one convulsive gasp, and dived for the nearest radio.

Most of the men who had been standing on their head trying to figure out some means of remain-ing out of the draft until their graduation forgot all about diplo-mas and degrees. “I guess most of us won’t be here next semester,” Eldon Hill, junior pharmacy stu-dent summed it up.

At 11:30 [Dec. 8] students streamed down the Hill to the Union where hundreds crowded into the Lounge to hear the pres-ident ask for a war declaration. Loud speakers roared out war ora-tory all through the Union, until students, already sick of the word “war” trudged back to their rooms.

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1918

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“From Chadbourne hall to the

Kronshage houses the campus took one convulsive gasp, and dived for the nearest

radio.”David Gelfan

The Daily CardinalDecember 9, 1941

Haughty Minnesota is compelled to give up her honors

ldailycardinal.com DailyCardinal120thAnniversaryEdition7120

1963

Tragic news stuns ‘U’ campusNot unlike word of Pearl Harbor, news of President John F. Kennedy’s death reverberated through UW-Madison in 1963

Noontime suddenly became a nightmare of incredulity.

Disbelief registered on dazed faces first, and then anguish, as stunned students watched the life of John Fitzgerald Kennedy ebb away in a TV hour-glass.

It was 57 minutes of hell as commentators relayed confused reports, while the President of the United States lay mortally wound-ed in Dallas’ Parkland Hospital.

And then finality. “He’s dead.”Articulate expressions

of grief filtered through the gray glumness of the Madison campus by late afternoon, as solemn-faced students and administrators began to recov-er from the shock of President Kennedy’s assassination.

In the East Wing of Wisconsin’s Capitol, the Governor’s executive secretary, Stanley Zuckerman, fought tears as he typed a statement by Gov. John. W. Reynolds. It had been dictated moments before from

Omaha where Reynolds is attend-ing the Governors’ Conference.

“The people of Wisconsin will join the nation and the world today in mourning the death of President Kennedy.

“Our sense of shock at this senseless act is inexpressable.

“The sympathy of our people is extended to Mrs. Kennedy and the President’s family, and our prayers are with them at this moment.”

Rain streaked the city and campus as the news of the assas-sination spread. Everybody seemed to know it at once, but no one could believe it. White-faced scholars stood grimly before the Union’s three TV sets, as the news was gradually spelled out in conflicting statements. They seemed transfixed as they stood watching until the unconfirmed reports were confirmed. And then they walked away, shaking their heads.

“There’s just nothing to say,” was the common reaction.

1969

Block party turns to chaos as police use gas, clubsThe very first Mifflin Street Block Party led to days of rioting

An outdoor party turned into a riot Saturday in the predominant-ly student populated Mifflin and Bassett Street area.

By Sunday afternoon, arrest rolls had grown to 50, including two city aldermen, Paul Soglin, Ward 8, and Eugene Parks, Ward 5.

Students hurled rocks and bricks at passing patrol cars and officers. Two Molotov cocktails were reportedly hurled in Bassett St. late Saturday night.

As of 9:30 Sunday night, Madison General Hospital reported having treated 17 patients as a result of the melee. Six were students and 11 were Madison police, and all were injured Saturday.

Police tactics escalated as darkness fell on the tense streets Saturday. Students erected bar-

ricades on Mifflin, Bassett, West Johnson and West Washington streets, which were torn down numerous times by police patrol cars traveling at speeds estimated at 40 miles an hour.

The barricades were erect-ed out of scrap lumber, garbage cans, and dirt. A large truck was pushed out into the middle of West Washington Avenue by students shouting “Paris Lives!”

Throughout the afternoon and evening and into Sunday afternoon, police demanding identification and destination arrested people at random and stopped groups walk-ing along the streets.

Tear gas canisters spitting flames crackled throughout the neighborhood until a dense pall had settled over the frame houses.

Wewouldliketothankthefollowingalumnisupportersforjoiningusincelebratingour120thanniversary

Thank you from

Maxine ArjomandAlexander BalistreriCliff BehnkeGail BensingerWalt BogdanichMichael ChattCaitlin Cieslik-MiskimenAlexandra ClintonAndrew CohenSandy CohenJohn ColsonMary DallmanRobert DistadKate DixonSue EvansLee FeldmanValerie FeldmanVincent FilakGrace FlannerySharon ForsmoAlexandra GekasMary Jo GordonSam-Omar HallMark HazelbakerDeborah HoffmanAmanda HoffstromSteve KerchAmy KinastEric KleefeldPaul KornbluehWilliam KurtzAdam LaskerJeanette LeeRobert Lewis

Jean Sue Johnson LibkindRobert LibkindMichael LoobyMarietta MarcinJudy MassudaJamie McMahonLinda MessengerKarl MeyerPaul NortonNancy Olesen Amos PosnerChristina PrettoCharley PreusserSteven ReinerEmma RollerNancy SandyAllison SansoneAnthony SansoneStephanie SaulBen SchultzKatie ShepherdJustin StephaniCharles StephensonTodd StevensAllen SwerdloweBill SwislowLucinda Anne TiajoloffCarol ToussaintGene WellsCole WenzelSara WilsteinSteven WilsteinElizabeth Young

Here’sto120more!

2008

‘This is your victory’Regardless of your party, the most recent presidential election held an undeniable historical significance

For President-elect Barack Obama, the path to change began 21 months ago on a grassroots scale as a relative-ly unknown, unfunded and unendorsed candidate. But in a country bitterly divided, Obama hitched his start to an unyielding mantra of hope and unity—and as his ideals took root in the hearts of Americans, he began to rise.

Over the course of our nation’s 232-year history, racial prejudice and intolerance have, at times, been defining char-acteristics. On November 4th, 2008, the United States voted in staggering numbers to elect President Barack Obama, the first black president in our nation’s history. This election will be marked by record-break-ing fundraising efforts, voter turnout and an impassioned youth demographic, but most significantly by the nation’s decision to break the racial bar-rier and elect a black man to the highest, most revered position in our democracy—no longer a dream deferred, but a dream secured. After this historic achievement, President Barack Obama will face monumental challenges, including repair-ing the economy, addressing our war presence and—per-haps most importantly—ful-filling his promise to unite our government and serve the American people regardless of party lines.

“How long, murderously innocent administrators and faculty, will you sit in cocktail glass comfort while your students are barbarously treated a few miles away?”

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inStreetBlockparty,w

hichendedinriots.

Cardinal editorialMay 6, 1969

Aspartofour120th anniversary celebrationthismonth,checkoutpaneldiscussionswithCardinal alumniwhohavegoneontowinPulitzer Prizes,

Peabody AwardsandEmmysFriday, April 27 at Howard Auditorium in the Fluno Center, 601 University Ave. The event is free and open to the public.

• Emmy and Peabody panel 10 a.m. to noon• Pulitzer panel 1 to 3 p.m.

l 1208 Daily Cardinal 120th Anniversary Edition dailycardinal.com

years120

T he date is April 3, 1892. The first editor in chief William Wesley Young rides his horse down State Street late at night to a local pressroom and signs off to print 2,000

copies of the very first Daily Cardinal. The next day, the issues are distributed to the student body

at 3 cents apiece.Today, 120 years later, I am editor in chief. I am just one of over

100 editors in chief before me. I am not The Daily Cardinal’s histo-ry. I am only here thanks to it. I am the future to those who passed, starting with the vision and dedication of William Wesley Young.

“We have felt it our duty as students, as well as our pleasure, to establish The Daily Cardinal and to it we will devote our time and talents during the remainder of our college course,” Young writes in the first edition of the Cardinal.

Although Young did not know what would become of his infant dream, he felt in his gut the need for a publication to serve the student body, created by the student body.

Young could not have known the young people to come who would take devoting their “time and talents” so literally. The students who would bleed Cardinal red onto the pages of the newspaper for 12 decades. The staff would become their family, the office their home and the newspaper their child. Those young people, chugging coffee over typewriters, slamming Mountain Dew bottles over computer monitors, downing energy drinks over MacBooks would never stop writing.

Through personal conflict, whether final exams or a roman-tic breakup with the photo editor, their “duty” was to put out a newspaper every day. Through widespread conflict in the form of war, protest or depression, they find hope in their pens, in their personal camaraderie and professional devotion.

Young could not have known how this tradition of dedication and diligence would cast lines throughout the country, hooking the most ambitious and the most curious to its office door frame.

The Cardinal has a way of beckoning. And then giving back more than what’s given to it. By the Cardinal’s 50th anniversary, Young could write,

“Journalism in America has been influenced and enriched by the talents of hundreds of men and women who got their start on the Daily Cardinal.”

He was so right. Look at those the Cardinal has produced. Cardinalistas have worked as editors at The Wisconsin State Journal, The

New York Times, The Washington Post and Rolling Stone. They have been producers of “60 Minutes,” “NBC News” and “The Daily Show.” Together, our alumni have garnered 17 Pulitzer Prizes, 88 Emmy Awards and even two Nobel Prizes.

The Cardinal taught these people how to channel their youthful passion into something productive with a hard 2 a.m. deadline beating on their back.

Young created more than a newspaper. He created a timeless teacher, or as he called it, “a living school of journalism.”

The Cardinal takes a lost undergrad under its wing, challenges him or her with long hours, hard questions and relentless deadlines, and gives to society an inquisitive adult.

But Young knew the Cardinal’s destiny and that of its staff was not entirely of its own making.

“This [success] is a tribute not only to the skill they acquired in their formative years by working on the staff of the Daily Cardinal, but to our university and the famous brand of education it gives,” Young wrote on the 50th anniversary.

As we celebrate the 120th anniversary, we must remember once again, as Young did 70 years ago, to recognize the university that the newspaper was

created to serve.The two dance a strange sort of tango. Sometimes their

steps fall in line. At other times one partner pulls away and the dance disintegrates into two unchoreographed solos. While performing on the same stage, they are so different in style that they appear worlds apart to their audience.

The Cardinal’s unwavering progressive tradition—and on occasion radicalism—has led the two to miss a beat at times. Controversial editorials have been the Cardinal’s stock and trade. Ultimately, it led the university to strip the Cardinal of its “official university newspaper” title.

While divisions flavor the university and Cardinal’s lengthy relationship, one cannot forget that they are eternal partners.

The world-class education and undeniable progressive-ness of the university must be credited in part for the work ethic and ideology practiced by Cardinalistas.

The university contributes more than liberal ideals to the student newspa-per. The Cardinal could not provide the news without the continued support of university staff. Their willingness to grant interviews to inexperienced reporters and to explain complex issues within our pages is what allows us to deliver news.

The Daily Cardinal acknowledges this contribution every day with a quo-tation from the Board of Regents on the bottom of every front page:

“The great state University of Wisconsin should ever encourage that contin-ual and fearless sifting and winnowing by which alone the truth can be found.”

Muckraking Cardinalistas have often surfaced university scandals. All it took was a watchful eye for a reporter to discover university officials had photoshopped a black student’s face into a Badger football crowd for an undergraduate application cover in 2000.

Over the years the Cardinal has also attacked the university for allowing an army research center on campus during Vietnam to its corporation holdings in South Africa during apartheid.

Finally, Young knew that the quest for excellence was an ongoing process. “This, the first number, is necessarily far from perfect, but we expect to make each succeeding number more valuable and useful,” he said.

Through shutdowns and attempted takeovers, we have strived to do just that, each issue building on the next.

As the editors carve their initials into the big wooden news table on the last night of their term, they see themselves transform into a part of the history with pride. Future editors may dance upon those signatures at a Thursday-night office party. They may stop tweeting to admire the issue with the headline “We are at war” from World War II hanging lopsided on the wall.

We are surrounded by our history, and we are contributing to it. When we take a deep breath after meeting the 2 a.m. deadline

each night, we hope tomorrow’s product is better than today’s. In its basic production, a newspaper looks to the future. Today we put together the paper for tomorrow. And tomorrow we begin again.

Journalism is changing and with it, so must the historic Daily Cardinal. Social media will provide instant and constant cover-age through blogs and tweets. Our staff, with its long history for being on journalism’s cutting edge, will assuredly flourish in the ever-changing world of journalism and provide you, the reader, with the information you need to understand what is happening in both the campus and world community.

As we ring in 120 years, we celebrate our history. But look to the future.

FROM THE EDITOR’S DESK

The Cardinal has a way of beckoning.

And then giving back more than what’s given to it.

The nextOur editor in chief shares

her insights on the Cardinal and looks ahead

to the paper’s future

We

cele

brat

e ou

r hi

stor

yB

ut look to the future

By Kayla Johnson

photo from the daily cardinal archives

photo courtesy shoaib altaf