TheThe DatabaseDatabase MarketMarket

Matt CastroMatt CastroMichelle MillerMichelle Miller

Matt PowellMatt PowellStephen SteckmannStephen Steckmann

ContentsContents What is a database?What is a database? OracleOracle MySQLMySQL Microsoft SQL ServerMicrosoft SQL Server IBMIBM ERPERP QuestionsQuestions

DatabaseDatabase Any collection of data organized for storage in Any collection of data organized for storage in

a computer memory and designed for easy a computer memory and designed for easy access by authorized users. access by authorized users.

The data may be in the form of text, numbers, The data may be in the form of text, numbers, or encoded graphics. or encoded graphics.

They have become one of the most important They have become one of the most important technological tools in almost every industry.technological tools in almost every industry.

A A database management systemdatabase management system ( (DBMSDBMS) ) is a computer program (or more typically, a is a computer program (or more typically, a suite of them) designed to manage a database suite of them) designed to manage a database (a large set of structured data), and run (a large set of structured data), and run operations on the data requested by operations on the data requested by numerous clients. numerous clients.

http://en.wikipedia.org/wiki/Dbms

OracleOracle Oldest, Longest Running, and Largest Oldest, Longest Running, and Largest

Database Company WorldwideDatabase Company Worldwide 48.9% share of the market48.9% share of the market 55,000 employees worldwide55,000 employees worldwide $11.8 billion in revenue$11.8 billion in revenue Technology can be found in 98 of the Technology can be found in 98 of the

Fortune 100 companiesFortune 100 companies

http://www.oracle.com/corporate/history.html

Oracle Product LinesOracle Product Lines DatabaseDatabase Application ServeApplication Serve Collaboration SuiteCollaboration Suite Developer SuiteDeveloper Suite E-Business Suite E-Business Suite

http://www.oracle.com/products/index.html

Oracle Database 10Oracle Database 10gg Industry-Leading SecurityIndustry-Leading Security Ideal for large enterprises and small and midsize Ideal for large enterprises and small and midsize

businesses alikebusinesses alike The First Database Designed for Grid ComputingThe First Database Designed for Grid Computing

– A group of low-cost servers connected by Oracle A group of low-cost servers connected by Oracle software. software.

Lower Costs with the Self-Managing DatabaseLower Costs with the Self-Managing Database Availability and Scalability with Real Application Availability and Scalability with Real Application

ClustersClusters Available in five editions, each suitable or different

development and deployment scenarioshttp://www.oracle.com/database/index.html

Oracle Oracle Innovation Innovation TimelineTimeline

Oracle's business is Oracle's business is information—how to manage information—how to manage it, use it, share it, protect it. it, use it, share it, protect it. Oracle has created the only Oracle has created the only fully integrated platform for fully integrated platform for enterprise computing, enterprise computing, helping companies collect helping companies collect and use precision business and use precision business information at the lowest information at the lowest cost. Over three decades, cost. Over three decades, Oracle has refined its Oracle has refined its technology by combining technology by combining the ingenuity of the the ingenuity of the industry's best software industry's best software engineers with feedback engineers with feedback from Fortune 500 customersfrom Fortune 500 customers—supporting information-—supporting information-driven business around the driven business around the world.world.

http://www.oracle.com/corporate/history.html

Oracle Merger with Oracle Merger with PeopleSoft and JD EdwardsPeopleSoft and JD Edwards

June 1, 2005June 1, 2005 Vertical IntegrationVertical Integration Customer Satisfaction risen to 90%Customer Satisfaction risen to 90%

– 11% increase in satisfaction levels of11% increase in satisfaction levels of Technical and product problem responseTechnical and product problem response ResolutionResolution Overall solution effectivenessOverall solution effectiveness

http://www.eweek.com/article2/0,1895,1967358,00.asp

MySQL’s Targeted MySQL’s Targeted sectors of the Database sectors of the Database

Market:Market: Smaller Enterprises (focus)Smaller Enterprises (focus)

– Open source network usersOpen source network users Software is free to all users, licensing is not Software is free to all users, licensing is not Most inexpensive and easy to use systemMost inexpensive and easy to use system

Larger EnterprisesLarger Enterprises– Franchised MySQL products/services Franchised MySQL products/services – Licensing to software developers and Licensing to software developers and

partnerspartners Further development of database servers and Further development of database servers and

tools to fit specific industry needs tools to fit specific industry needs

MySQL’s competition:MySQL’s competition: Microsoft SQL ServerMicrosoft SQL Server

– Free Express edition (limited ability)Free Express edition (limited ability) Advanced editions ranging to $24,000 plus licensing and user feesAdvanced editions ranging to $24,000 plus licensing and user fees

OracleOracle– New “free” version of applications (limited ability)New “free” version of applications (limited ability)

Other applications are high in costOther applications are high in cost– Moving from larger to smaller enterprise applications to Moving from larger to smaller enterprise applications to

compete with MySQLcompete with MySQL IBM-DB2IBM-DB2

– Websphere Program: Web management servicesWebsphere Program: Web management services Ranging to $4,000, plus licensing and user feesRanging to $4,000, plus licensing and user fees

MySQL also provides extensive directions for MySQL also provides extensive directions for migrating from all competing systems to MySQL migrating from all competing systems to MySQL Server applications.Server applications.– Including free MySQL trainingIncluding free MySQL training

How big is MySQL?How big is MySQL? MySQL AB employsMySQL AB employs

– 275 professionals worldwide275 professionals worldwide– 164 Partners including Dell, HP, & IBM Business Partners164 Partners including Dell, HP, & IBM Business Partners

Involving thousands of affiliates testing MySQL software and Involving thousands of affiliates testing MySQL software and integrating it into other software products (partners).integrating it into other software products (partners).

MySQL AB has no postings of earnings due to its MySQL AB has no postings of earnings due to its privately held status.privately held status.

MySQL AB has three main sources of revenue:MySQL AB has three main sources of revenue:– Online support and subscription services sold globally over the Online support and subscription services sold globally over the

MySQL.com website to all users of the MySQL server. MySQL.com website to all users of the MySQL server. – Sales of commercial MySQL licenses to users and developers of Sales of commercial MySQL licenses to users and developers of

software products and of products that contain software. software products and of products that contain software. – Franchise of MySQL products and services under the MySQL Franchise of MySQL products and services under the MySQL

brand to value-added partners. brand to value-added partners. – Source: Source: http://www.mysql.com/company/http://www.mysql.com/company/

How big is MySQL?How big is MySQL? Self-proclaimed most popular open source database in the world, Self-proclaimed most popular open source database in the world,

and fastest growing database in the industry.and fastest growing database in the industry.– More than 8 million active installationsMore than 8 million active installations– 50,000 new downloads per day 50,000 new downloads per day

Major Users Including:Major Users Including:– DefenseDefense

AIRBUS EADS, French Ministry of DefenseAIRBUS EADS, French Ministry of Defense– E-CommerceE-Commerce

Google, Yahoo, TIcketmaster, Lycos, EviteGoogle, Yahoo, TIcketmaster, Lycos, Evite– EducationEducation

American Education Corp., MIT Lincoln Lab, University of CA at American Education Corp., MIT Lincoln Lab, University of CA at Berkeley, University of TexasBerkeley, University of Texas

– GovernmentGovernment State governments of IL, MI, MN, RI, & NYState governments of IL, MI, MN, RI, & NY NASA, U.S. Census Bureau, United Nations FAO, UNICEFNASA, U.S. Census Bureau, United Nations FAO, UNICEF

– MediaMedia Wikipedia, Associated Press, BBC TechWikipedia, Associated Press, BBC Tech

– Too Many More…Too Many More…

MySQL is the #3 database MySQL is the #3 database among those polled (7/04):among those polled (7/04):

Source: http://www.mysql.com/why-mysql/marketshare/

MySQL Ownership:MySQL Ownership:MySQL AB FoundersMySQL AB Founders

The company was founded in Sweden by The company was founded in Sweden by two Swedes and a Finn: David Axmark, Allan two Swedes and a Finn: David Axmark, Allan Larsson and Michael "Monty" Widenius who Larsson and Michael "Monty" Widenius who have worked together since the 80's. MySQL have worked together since the 80's. MySQL AB is the sole owner of the MySQL server AB is the sole owner of the MySQL server source code, the MySQL trademark and the source code, the MySQL trademark and the mysql.com domain worldwide. The company mysql.com domain worldwide. The company is privately held and without debt, and it is is privately held and without debt, and it is financed by venture capital since July 2001.financed by venture capital since July 2001.

Source: Source: http://www.mysql.com/company/http://www.mysql.com/company/

Products/Services Products/Services offered:offered:

MySQL 5.0 Pro Certified ServerMySQL 5.0 Pro Certified Server– Business critical database applications for enterprise Business critical database applications for enterprise

organizations, & most reliable and secure version of MySQL.organizations, & most reliable and secure version of MySQL.– MySQL 5.0 delivers new enterprise features, including:MySQL 5.0 delivers new enterprise features, including:

ACID Transactions ACID Transactions to build reliable and secure business to build reliable and secure business critical applicationscritical applications

Stored Procedures Stored Procedures to improve developer productivityto improve developer productivity Triggers Triggers to enforce complex business rules at the database to enforce complex business rules at the database

levellevel Views Views to ensure sensitive information is not compromisedto ensure sensitive information is not compromised Information Schema Information Schema to provide easy access to metadatato provide easy access to metadata Distributed Transactions (XA) Distributed Transactions (XA) to support complex to support complex

transactions across multiple databases in heterogeneous transactions across multiple databases in heterogeneous environmentsenvironments

Source: Source: http://www.mysql.com/products/database/mysql/http://www.mysql.com/products/database/mysql/

Products/Services Products/Services offered:offered:

MySQL Cluster:MySQL Cluster:– Open source database with a fault tolerant database Open source database with a fault tolerant database

clustering architecture to help deliver mission-critical clustering architecture to help deliver mission-critical database applications with 99.999% availability.database applications with 99.999% availability.

– Enables you to:Enables you to: Designed for 99.999% AvailabilityDesigned for 99.999% Availability High Performance Only a Main Memory Database Can High Performance Only a Main Memory Database Can

DeliverDeliver Extremely Fast Automatic FailoverExtremely Fast Automatic Failover Flexible Distributed Architecture with No Single Point of Flexible Distributed Architecture with No Single Point of

FailureFailure Significantly Reduce Costly DowntimeSignificantly Reduce Costly Downtime Lower Maintenance CostsLower Maintenance Costs Easy-to-use AdministrationEasy-to-use Administration Services and SupportServices and Support Source: Source: http://www.mysql.com/products/database/cluster/http://www.mysql.com/products/database/cluster/

Products/Services Products/Services offered:offered:

MySQL MaxDB: MySQL MaxDB: – Formerly known as SAP DB and is certified for SAP/R3Formerly known as SAP DB and is certified for SAP/R3– Resulting from a strategic alliance with SAP to develop Resulting from a strategic alliance with SAP to develop

and market open source database for SAP/R3.and market open source database for SAP/R3. Primarily used for SAP-certified open source Primarily used for SAP-certified open source

database for OLTP and OLAP usage.database for OLTP and OLAP usage. Offering high reliability, availability, scalability for Offering high reliability, availability, scalability for

large Enterprise-level business environmentslarge Enterprise-level business environments– Today, about 6,000 customer installations are using Today, about 6,000 customer installations are using

MaxDB technology globally, including Toyota, Intel, MaxDB technology globally, including Toyota, Intel, DaimlerChrysler, Braun-Gillette, Bayer, Colgate, DaimlerChrysler, Braun-Gillette, Bayer, Colgate, Yamaha, and Deutsche Post (the German Post Office). Yamaha, and Deutsche Post (the German Post Office).

– Source: Source: http://www.mysql.com/products/database/maxdb/http://www.mysql.com/products/database/maxdb/

Products/Services Products/Services offered:offered:

– MySQL Network:MySQL Network: Enterprise-grade software for business applications.Enterprise-grade software for business applications. Including support and service to ensure highest levels of Including support and service to ensure highest levels of

reliability, security, and uptime.reliability, security, and uptime. Guidance in the development of business critical Guidance in the development of business critical

applications using MySQL. applications using MySQL. Including:Including:

– MySQL Pro Certified Server: OLTP & Data WarehousingMySQL Pro Certified Server: OLTP & Data Warehousing – Software Update Advisor: Automatic notificationSoftware Update Advisor: Automatic notification – Technical Alert Advisor: Guide to security of infrastructureTechnical Alert Advisor: Guide to security of infrastructure – Maintenance updates and upgrades: Automatic updatesMaintenance updates and upgrades: Automatic updates– Comprehensive knowledge base library: Fast, concise, IT Comprehensive knowledge base library: Fast, concise, IT

infoinfo– 24 x 7 production support services: MySQL expert support24 x 7 production support services: MySQL expert support– Source: Source: http://www.mysql.com/network/http://www.mysql.com/network/

Role of Database Software Role of Database Software in Product Portfolio:in Product Portfolio:

Database management is the main focus of MySQL.Database management is the main focus of MySQL. MySQL AB aims to provide the easiest and most MySQL AB aims to provide the easiest and most

used servers in the world.used servers in the world. Example: Business Benefits from MySQLExample: Business Benefits from MySQL

– Reduces database licensing costs by over 90% Reduces database licensing costs by over 90% – Cuts system downtime by 60% Cuts system downtime by 60% – Lowers hardware expenditure by 70% Lowers hardware expenditure by 70% – Reduces administration, engineering and support costs by Reduces administration, engineering and support costs by

up to 50% up to 50% – Delivers less complicated solutions that complement Delivers less complicated solutions that complement

existing corporate database such as Oracle, IBM DB2, and existing corporate database such as Oracle, IBM DB2, and Microsoft SQL Server Microsoft SQL Server

– Source: Source: http://www.mysql.com/company/http://www.mysql.com/company/

Microsoft SQL ServerMicrosoft SQL ServerOrigin

–Microsoft, Sybase and Ashton-Tate wanted to enter the enterprise database market

–SQL Server 4.2 combined the core code from Sybase with contributions from Microsoft and Ashton-Tate

SQL Server 2000–Smaller applications

–Fewer features

–2 Algorithms for data miningData business; coming to a server near you; SQL the sequel. 2005. Computing. (November) Lexis-Nexis. Online. 29, May 2005.Caton, Michael. 2005. Server 2005 Options. eWeek. (December) Lexis-Nexis. Online. 29, May 2005. McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.

Microsoft SQL ServerMicrosoft SQL ServerSQL Server 2005– Attempt to compete with IBM and Oracle

– Improves on SQL Server 2000 in every category

1. High-Availability – Database Mirroring

2. Disaster Recovery – Online Restore Capability

3. Data Mining – Ten Algorithms

4. 38% Faster

– Free express edition

McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.

Microsoft SQL ServerMicrosoft SQL Server Comparison

– Easier to use

– Less expensive

– Designed for smaller applications

– Not as fast (1 million transactions per minute compared to 3.2 million tpmC by IBM)

McCown, Sean. 2006. SQL Server bulks up. InfoWorld. (January) Lexis-Nexis. Online. 29, May 2005.Mohamed, Arif. 2005. SQL Server 2005 been worth the wait? Computer Weekly. (November) Lexis-Nexis. Online. 29, May 2005.

IBMIBM

Who they are Who they are -International Business Machine -International Business Machine -One of the more prominent businesses in -One of the more prominent businesses in

American history American history -A truly international firm -A truly international firm -5 employees have been awarded Nobel -5 employees have been awarded Nobel

Prizes Prizes

IBM ProductsIBM Products Early products include time-keeping Early products include time-keeping

systems, weighing scales, and punch systems, weighing scales, and punch card equipment card equipment

Been involved with everything from Been involved with everything from military rifles, accounting systems, military rifles, accounting systems, logistics, personal computers, software, logistics, personal computers, software, and much moreand much more

Recently been steering away from Recently been steering away from software and hardware toward software and hardware toward consulting consulting

IBM Database MarketIBM Database Market Currently 2nd, above Microsoft, and Currently 2nd, above Microsoft, and

below Oracle –below Oracle – Revenues of approximately 3.1 Revenues of approximately 3.1

billion dollars which is about 3.5% of billion dollars which is about 3.5% of its total revenueits total revenue

Microsoft has been growing at a Microsoft has been growing at a much larger rate lately much larger rate lately

IBM ProductsIBM Products Smaller, more-specialized products like Smaller, more-specialized products like

Cloudscape, Redbrick, and UniverseCloudscape, Redbrick, and Universe Db2 its biggest productDb2 its biggest product Db2 warehouse editionDb2 warehouse edition An object relational databaseAn object relational database Deployment on computers of any sizeDeployment on computers of any size Design studioDesign studio Administration console Administration console

ERPsERPs Enterprise resource planning systemsEnterprise resource planning systems

– Management information systems (MISs) that Management information systems (MISs) that integrate and automateintegrate and automate

ERP is your infrastructure foundation and ERP is your infrastructure foundation and the technology and skills to help ensure the technology and skills to help ensure your systems work together efficiently. your systems work together efficiently.

ERP connects customers, suppliers, ERP connects customers, suppliers, partners and employees to business partners and employees to business processes in real time. processes in real time.

SAP is the largest ERP provider!SAP is the largest ERP provider!http://www-03.ibm.com/solutions/businesssolutions/erp/index.jsp

Any Questions…Any Questions…

??