THE DEATH OF BRANDS IN THE FURNITURE INDUSTRY

Today, our industry has lost the brand luster it once had. There are no brands, or maybe a handful: Ashley of course, and a handful of others. That's because manufacturers have given that responsibility to retailers to display and communicate the manufacturer's core values and

attributes. Unfortunately that translates into your brand's message being " everything is on sale", relegating your brand as a "commoditized discounted item", rather than a real value on an iconic

brand.

Ask yourself...Are You going to let 1,000 retailers define 1,000 ways who you are and what you are as a company and to the consumer? 

How's that working for you and show me a brand that's worked for successfully?

READ THE REST OF THE ARTICLE HERE:

http://www.social4retail.com/the-death-of-brands65279-in-the-furniture-industry