Webinar: The Definitive Guide to CPI

Campaign Set-up and Optimization

•2,5 Words about the Appnext platform•Milestones of the Campaign Set up•Appnext Optimization Pillars•Tips and Recommendations•Q&A

Agenda

2,5 Words About Appnext

About Us

Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps.

100% Self-Serve Platform Programmatic CPI Bidding

35,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly

Appnext GEO Distribution 2015 Installs

The Platform Developers LoveThe Platform Developers Love

Our Partners

Optimal Campaign Set-Up

Optimal Campaign Set-up

• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking

• Appnext Tracking• 3rd party

• Testing and activation

! Keep track of your best users – quality assessment per publisher

! Easy integration

! Add a few post install events in order to get a full picture of your users

Post Install events

By Date

Reports

By Country

By App

By Creative

Campaign Optimization Pillars

Optimization Layers:

Geo Creative Publishers

Optimizing by GEOOptimization

! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise Localization Leverage

! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise Localization Leverage

Global vs. Local Campaign performance and KPIs

Optimizing by GEOOptimization

Creative & Messages

! Run up to 3 creatives per campaign

! Strive to localize for the campaign GEO

Image creative evolution

Optimization

Video Ad unit

! The highest quality of users

! The best user experience

Optimization | It’s here…

Publisher Management

! Publisher Relevance: App category targeting

Optimization

! Publisher Relevance: App category targeting

! Optimal CPI bids – your current position per publisher

Optimization Publisher Management

! Publisher Relevance: App category targeting

! Manage by single publisher performance

! Optimal CPI bids – your current position per publisher

Optimization Publisher Management

Optimization

! Publisher Relevance: App category targeting

! Manage by single publisher performance

! Optimal CPI bids – your current position per publisher

! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach

Publisher Management

Network campaign

with all publishersand the competitive rate

Stage ITIP: remember

to add publishers along

the time

Stage II

Direct-Buy campaignwith white list publishers

And the highest rate

Network campaignWith all publishers - in order

to get the new ones

TIP: remember to exclude publishers

along the time

! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach

Optimization Publisher Management

What we believe in

Transparency

Community Marketplace

Control

Summary

Optimal CPI Campaign Set-up

Major Optimization Strategies

GEO

Creative & Message

Publisher Management

Thank You