The Definitive Vanilla VodkaSINFULLY DELICIOUS

• A five year quest by Master Blender Peter Carlson to make most delicious vanilla vodka the world had ever seen

• Made with the finest Swedish winter wheat and vanilla from India and Madagascar

• The first stand-alone vanilla vodka

• The Cult bartender’s favorite in Stockholm, London & Melbourne

• Originally branded “T&Q Cariel Vanilla Vodka”

• Changed to simply “Cariel Vanilla” in 2010

The Definitive Vanilla VodkaSINFULLY DELICIOUS

The Definitive Vanilla VodkaSINFULLY DELICIOUS

And vanilla not just from India...

...but from Madagascar too

The Definitive Vanilla VodkaSINFULLY DELICIOUS

Established brand buzz and cult following

Consumer Activation & Engagement

Signature drink programs Online social - viral engagement

The Definitive Vanilla VodkaSINFULLY DELICIOUS

Brand Ambassador Events

Cariel Vanilla Passion

• Cariel Vanilla• Giffard White Chocolate• Syrup/Mozart White Chocolate Liqueur• Pink Grapefruit juice• Alize Gold• Passion fruit Pulp• White of one egg• White Chocolate Powder• Slice of Passion Fruit

Method:Rim a chilled Martini Glass withWhite Chocolate PowderCombine all ingredients in a shakerwith iceShake until ice meltsDouble strain into glassFloat passion fruit slice as garnish

Cariel Vanilla Temptation

• Cariel Vanilla• Cloudy Apple Juice• Lime

Method:Combine all ingredients in ashaker with iceShake until ice meltsPour into highball glass withice cubesAdd a squeeze of fresh lime,garnish side of glass with lime slice

Cariel Vanilla Spice

• Cariel Vanilla• Dry Ginger Ale• Lime

Method:Combine all ingredients ina shaker with iceStir gently & pour into highballglass with ice cubesAdd a squeeze of fresh lime,garnish side of glass withlime slice

Signature Drinks

Ambassador Events

Trade Programs

Tasting and Technical Notes

• Appearance• Clarity: Clear • Legs: Medium, slow • Color: Faint hue of gold

• Nose• Condition: Very open • Development: After initial blast, consistent and powerful • Character: Woody vanilla with dried fruit giving way to creaminess

• Palate • Sweetness: Faint sweetness, rich and round • Body: Medium-bodied • Intensity: Medium • Mouthfeel: Filling• Character: Initially acid / citrus giving way to a light, faint woody vanilla, rising to a

rich cream finish• Alcohol: Quite apparent, vanilla – alcohol air, both on the nose and in the finish • Finish: Long – lingering, pleasant, creamy vanilla aftertaste

• Conclusions• Quality: Outstanding – delicious • Origin: Sweden

Ambassador Events

Trade Programs

Prose

A delicious woody-spicy vanilla aroma commences, developing to a full, creamy succulent flavor unspoiled by cloying sweetness, filling the mouth and delivering full-on floral / creamy vanilla, almost-dried ripe raisins, new leather and very faint dried flowers on the nose.

In the finish, all this intensity steps gradually back, second by second, stripping the flavor down to a lingering, pleasant, vanilla- alcoholic air.

The world's best vanilla vodka, and a fine spirit in any category.