the design process

“THE DESIGN PROCESS”

Presenta(on:

© Patrick Morgan | Designer

What is the aim?

To be creaCve problem solvers

Design is professional problem solving


How to do this?

Using project based learning assignments to develop

Your knowledge of the design process and design principles.


How do I turn an idea into a product?


Working through a design process turns a brief into a finished product. The design process has many

stages, each stage requiring design thinking. The design process engages a high degree of

creaCvity which is controlled and directed by the process to achieve products that are viable pracCcal soluCons to the design

problem.

Where to start?


The stages of the design process

[ There are many variaCons of this method use in other design disciplines ]

1. Research

2. Concept GeneraCon

3. Concept Development

4. Final Design

5. EvaluaCon


Research

The research stage is used to invesCgate the subject ma[er and the target audience of the brief, so as to accumulate relevant informaCon that will be used to inform design decisions. The aim is to determine and dissect the

a\tudes and behaviours of the target audience. Research into the target group also helps determine what effecCvely communicates with this

group and what alienates them.

[ American market nd Asian market ] © Patrick Morgan | Designer

Methods of Research

Ques(onnaires

World Wide Web

[ Before starCng your research define what you need to find out ]

[ Use the current diverse student body ]

[ Current trends Colour / Typography / Imagery ]

Compare and contrast analysis

[ to similar product ]

[ Remember always to document your research ]

Interview


[ Remember always to document your research ] © Patrick Morgan | Designer

[ Only with contact, observaCon and empathy with the target market can you hope to design soluCons that fit their

expectaCons ]


Concept GeneraCon

The concept generaCon or the ideate stage sees concepts created That may solve your design problem. This is the part of the design

Process where creaCvity is unleashed. At this stage we seek to generate Concepts that will be worked up and resolved in further stages of the process


[ Concept GeneraCon Methods ]

Brainstorming

Sketching

[ collaborate your research and ideas and categories into secCons ]

[ sketch in thumbnails and sketch a lot. The idea Is more important than The detail ]

Mock-‐Up

[ Mock up three of your concepts for presentaCon ]


[ Most Professional Designers sketch in order to quickly put down an idea ]


Chose One concept to develop [ throughout the design process it is essenCal to remember who is the target audience and consider how your design ideas might resonate with this audience ]


[ who is your target audience ? ]


Concept development

Typography selec(on Colour selec(on

Image selec(on Refine the layout

[ using informaCon gathered at research stage to refine each aspect of your selected design ]

[ use the informaCon learnt in the tutorial ‘principles of design’ to refine the layout ]

[ FONT / size / spacing match font choice to your market ]

[ colour meanings ]

[ different images have different meanings in different cultures ]

[ map your concept to your research ]

[ Make criCcal design decisions ]


[ Different by yet similar – two posters with different meanings but consistent in appearance ]

[ Consistency ] © Patrick Morgan | Designer

Final Design

[ Package your files to be print ready ] Pre -‐ Flight

Last Modifica(ons

[ refine the producCon quality of your design ]

Final sign off

[ Client (tutor) sign off ]


EvaluaCon

Self Evaluate your at every stage

There will be a cri(que at each deliverable stage of the project

[ concept generaCon – concept development – final design ]

[ understand why and when you made criCcal design decisions ]

Feedback [ on compleCon of the project you will receive feedback on Your ability's to interpret a brief to final design ]


[ Choice and use of typography ]

[ Relevance of imagery to the subject ]

[ Choice and use of colour ]

[ ProducCon quality ]

[ CreaCvity and innovaCon ]

[ interpretaCon of the brief ]

EvaluaCon [ subheadings ]

[ all feedback, both posiCve and negaCve should be use to develop your design skills ] © Patrick Morgan | Designer

Assessment procedure

Stage one – Concept Genera(on

Stage two – Concept Development

Stage three – Final Design

[ presentaCon quality of research and understanding of research -‐ mythologies creaCvity categorizaCon of content ]

[ presentaCon research matching criCcal design decisions understanding and applicaCon of design principles ]

[ presentaCon design for print skills interpretaCon of the brief team work ]


[ The End ]
