Original Image

Photoshop ImageSeeing as we were going for a creepy/nightmare effect... We used effects on Photoshop that would supplement our branding and what we wanted.

The next slides will show how we created the Photoshop image and what key techniques we used.

The Main Photograph

Firstly, we put the image into Black and white and then adjusted the opacity levels in order to dull the colours out as well as emphasise the light on her face.

We then increased the Exposure levels in order to further emphasise the light on her face. At this point, the photo was too orangey so we found a way to tackle that

We then de-saturated the image to lose the orange-y tones.

We then needed to make the eyes all white as this would increase the nightmare aspect of the photo. To do this, we used the blur tool and simply blurred the white into the pupils.

Finally, we again played with the Exposure tool and used the “Burn” tool to darken the shadows seen on the face.

The CD CoverThere were all of the layers used to create out CD cover. It mostly consisted of playing with the transparency and the fonts in order to create the desired outcome. I will show you the key techniques used on our CD cover.

The two starting images were original photographs taken by myself of the protagonist and Burnham Beeches. As shown in the previous slides, we used those techniques in order to create the effect. Mostly playing with the saturation and exposure the create the contrasts between light and shadows.

For the fonts, we used “Slant” to mimic the artist’s actual typography. We then played around with the Blending Options of the layer in order to Drop a Shadow, create an Inner Shadow and Bevel and Emboss across the font. Also we used “stroke” in order to make the text jump out more and grab the potential buyers attention.

We used these techniques for every bit of text on our CD cover.

For the back cover, we made a track list using the same font technique as shown on the previous slide and we added a barcode and a record label image as well as copyright information at the bottom. This adds to the reality of the CD cover. To create the unusual background we copy&pasted the Burnham Beeches image, made it larger to cover the rest of the black and reduced the transparency.

For the Inside Left, we used the same technique for the Burnham Beeches background except we left a block of black in the middle for the text to be seen clearly. It also gave a scratched horror effect which we liked and wanted to use.

For the main block of text, we used the same technique as shown in previous slides and we got the quote from an actual review of the single.

For the 5 stars, we used on paint the “star” shape and then copy&pasted it into Photoshop.

For the tree background, we used the same as before but we decided to link the CD cover to our video by using one of the masks in the middle.

Using the Magnetic Lasso Tool, I traced around the mask in the original photograph and then simply copy&pasted it onto the CD and played around with the transparency levels.

Next, we added the same font as on the CD cover onto the CD as this seemed logical. We used the same Blending Options as before. We also decided to create circles out of the Burnham Beeches trees to go around the centre of the CD for effect. We did this by using the Elliptical Marquee tool and simply copy&pasting.

We then realised that we hadn’t really linked Alice in Wonderland into our CD cover so we decided to use some photos of our props, cut them out and scatter them around the CD cover in low transparency. We used the Magnetic Lasso Tool to cut them out and then we played around with the fill levels.

We placed them on the Inside Left as this was the most plain part of the CD and could use some extra graphics. For the pocket watch, it looked best blended into the bottom of the background so we used the Eraser tool and simply rubbed out the bottom.

After playing around with transparency levels and adding a lot of font, we created our CD cover. All photographs were ours except the bar code which we found on Google Images and the Big Beat logo which we found on their Wikipedia page.

The Magazine AdvertThere were all of the layers we used to create our Magazine Advert. The majority was text using the same font technique as shown above to make sure there was a link between the advert and the CD. We also used the same images as on the CD cover.

For the background, we used the same image as the backgrounds for the CD cover (the image of Burnham Beeches). We then used the Rectangle tool to create a white background that could be used to indicate where the CD cover would be placed and to give it a white border to make it stand out

Next, we simply copy&pasted the CD cover into the white box and created the border as well as the main focus of our advert, the CD.

Then we simply had to add the text that we wanted on using the same Blending Options and font as shown previous and our Magazine Advert was complete.

We chose a basic layout like this as we felt that it did the job of catching the people’s attention as well as informing them of the CD which they need to buy.

The chosen date was simply because the “11” could be similar to the “LL” in Skrillex. (being in red)