the digital activism – new era! ngos can’t avoid social media by kriti sachdev
DESCRIPTION
Kriti Sachdev presentation at SMSin2011TRANSCRIPT
![Page 1: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/1.jpg)
PETA AND OUR AFFILIATES:
Innovative
Animal Activism
![Page 2: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/2.jpg)
PETA India in the News
![Page 3: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/3.jpg)
Victories by PETA US or Other Affiliates
AIIMS La Senza Samsung
Burger King Lufthansa Shell
Carlsberg McDonald’s Target
Covance Mobil Texaco
KFCs in Canada NASA Unilever
Kroger Polo Ralph Lauren Wendy’s
And many more ...
![Page 4: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/4.jpg)
PETA US Ranked Third
Most Social Media–Savvy
in the US
Only NASA and The White House rank
higher.
(Findings from the first-ever Digital IQ Index for the Public Sector, conducted by L2, a membership organisation focused on digital innovation, and the George Washington School of Business)
![Page 5: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/5.jpg)
Animal Rights Is Personal: Social
Networking by PETA US and PETA India
![Page 6: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/6.jpg)
![Page 7: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/7.jpg)
![Page 8: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/8.jpg)
![Page 9: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/9.jpg)
One Who Reads Is One Who Leads
![Page 10: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/10.jpg)
What does DKNY stand for?
Can u show us what goes
into ur designs?
PETA US Donna Karan
Facebook Takeover
I’m trying to save something today -
can u help?
![Page 11: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/11.jpg)
PETA US NASA #TWTRCON Takeover
Animal defenders took to Twitter, taking over the
#TWTRCON hashtag, and demanded that NASA halt
plans to fund a cruel radiation experiment on
monkeys.
![Page 12: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/12.jpg)
PETA India Harnesses Star Power
![Page 13: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/13.jpg)
![Page 14: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/14.jpg)
![Page 15: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/15.jpg)
![Page 16: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/16.jpg)
PETA US’ Use of Games
![Page 17: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/17.jpg)
PETA US’ Use of Games
![Page 18: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/18.jpg)
PETA US’ Use of Games
![Page 19: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/19.jpg)
PETA and Our Affiliates’ Use of
Material That Resonates Emotionally
![Page 20: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/20.jpg)
“We know none of these gimmicks
alone will change the whole
world, but if you try never to miss
an opportunity, no matter how
big or small, the combined effect
will change the world.”
– PETA Director, Ingrid E Newkirk
![Page 21: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev](https://reader034.vdocument.in/reader034/viewer/2022052523/55528919b4c905115b8b531d/html5/thumbnails/21.jpg)
So, the moral of the story is …
“Like” us on Facebook.
Facebook.com/PETAIndia
Follow us on Twitter.
Twitter.com/PETAIndia