the digital customer journey: how to generate sales,...
TRANSCRIPT
TheDigitalCustomerJourney:HowtoGenerateSales,Leads&Keep
YourCustomers
Contents
1.IntroducDon
2.Primal:Awareness,ConsideraDon,Desire
[InsertClientImage]
3.MadAppe:AcDon
4.CaseStudy
PrimalCo.,Ltd.-CopyrightAllRightsReserved
The Customer Journey
PrimalCo.,Ltd.-CopyrightAllRightsReserved
The Customer Journey
Awareness Interest Desire AcDon
$$
DISPLAY
SOCIAL
PAIDSEARCH
SEO DIRECTREMARKETING
PrimalCo.,Ltd.-CopyrightAllRightsReserved
Awareness- LinkedInDisplay- GoogleAdWordsDisplay- DoubleClickDisplay
ProgrammaBc- FB/InstagramAwarenessAds- SEOInformaBonalKeywords- YouTubeIn-StreamVideo- ValueContent
LinkedInDisplay- Industry/PosiBon
GoogleAdWords/DoubleClick/YT- Interests/Demographics
Facebook/Instagram- Interests/Demographics
SEO- LongtailBlogTopics
Interest- LinkedInSponsoredContent- GoogleAdWordsSearch- SEONon-BrandedKeywords- FacebookLeadGen
LinkedIn- Industry/PosiBon
GoogleAdWords/DoubleClick- Topics/Contextual
Facebook- PastWebsiteVisitors- Interests/Audiencesetc.
PaidSearch&SEO- Non-BrandedSearch
(Desire)DirectResponse- LinkedInSponsoredIn-Mail- GoogleAdWordsSearch/
RemarkeBng- DoubleClickRemarkeBng- FB/InstagramRemarkeBng- SEOBrandedKeywords
LinkedIn-SponsoredIn-Mail- Industry/PosiBon
GoogleAdWords/DoubleClick- RemarkeBngAudiences
PaidSearch&SEO- BrandedSearch
FacebookConversionCampaigns- Audiences/Interests
The Customer Journey - Cheatsheet Platform Campaign Type Sample Targeting
Contents
1.IntroducDon
2.Primal:Awareness,ConsideraDon,Desire
[InsertClientImage]
3.MadAppe:AcDon
4.CaseStudy
PrimalCo.,Ltd.-CopyrightAllRightsReserved
LinkedInDisplayTargeBng:
PrimalCo.,Ltd.-CopyrightAllRightsReserved
AdWordsDisplayorDoubleClickTargeBng:● Demographics● LocaBon● WebsiteTopics● UserInterests
PrimalCo.,Ltd.-CopyrightAllRightsReserved
Facebook/InstagramAdsTargeBng:● Demographics● LocaBon● Languages● Interests● EducaBon● Ethnicity● HomeType● Parents● Behaviour
○ Travel○ Expats
● Manymore...
PrimalCo.,Ltd.-CopyrightAllRightsReserved
SEOInformaDonalKeywords- Long-TailBlogTopics- AnsweringFAQ- NicheTopics
PrimalCo.,Ltd.-CopyrightAllRightsReserved
YouTubeTargeBng:Demographics,LocaBon,Parents,Keywords,Topics
PrimalCo.,Ltd.-CopyrightAllRightsReserved
LinkedInSponsoredContent
PrimalCo.,Ltd.-CopyrightAllRightsReserved
GoogleAdWordsSearch-Non-Branded
PrimalCo.,Ltd.-CopyrightAllRightsReserved
FacebookConsideraDonCampaigns
PrimalCo.,Ltd.-CopyrightAllRightsReserved
SEONon-BrandedKeywords
PrimalCo.,Ltd.-CopyrightAllRightsReserved
LinkedInSponsoredIn-Mail
PrimalCo.,Ltd.-CopyrightAllRightsReserved
GoogleAdWordsBrandedSearch
PrimalCo.,Ltd.-CopyrightAllRightsReserved
PastWebsiteVisitors
GoogleAdWords/DoubleClickRemarkeDng
PrimalCo.,Ltd.-CopyrightAllRightsReserved
Instagram/FacebookRemarkeDng
PastWebsiteVisitors
PrimalCo.,Ltd.-CopyrightAllRightsReserved
SEOBrandedKeywords
Contents
1.IntroducDon
2.Primal:Awareness,ConsideraDon,Desire
[InsertClientImage]
3.MadAppe:AcDon
4.CaseStudy
BRANDSUSEALLDIGITALCHANNELSTOTELLPEOPLEWHOTHEYARE
BUTWHYDOTHEYNEEDTHATWHENTHEYHAVEAWEBSITE
PrimalCo.,Ltd.-CopyrightAllRightsReserved
HOUSE OF CONVERSION : WEBSITE
WHAT’S DONE
Bombarded audience with information
The design is not up-to-date
Lost track of what you are selling
Photo based website
Non-responsive design
WHAT SHOULD BE DONE Well-structured navigation The design & layout represent brand identity Clear statement of the product or service Photo = Photo l Text = Text Built for MOBILE Optimised for SEO
NEEDANEWWEBSITE?NO,IT’SEXPENSIVE..
WORDPRESSSTRONGSEOSUPPORT
TONSOFHELPFULPLUG-INSREQUIREABITOFCODINGSKILLSINORDERTOGETSOMEPARTDONE
THEMEFOREST.NET
WIX
EASYTOGETTHEWEBSITEDONEINNOTIMEMAYHAVEABITOFLIMITATIONTOLAYOUT
SUBSCRIPTIONFEEBASED
CUSTOMCMSREQUIRETIMETODEVELOP
NOLIMITATIONONBOTHFRONTANDBACK-END$$
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
METATAGSMETATITLES=50-60Characters
METADESCRIPTION=140-160Characters
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
CROSSFIT
CROSSFITINBANGKOK
CROSSFITPEOPLEGENERALLYDON’TINTENDTOBUYBUTTOLEARN.
HIGHCOMPETITIVEKEYWORD.
CROSSFITINBANGKOK
WHENPEOPLESEARCHFORMORESPECIFICORLONGTAIL,THEYINTENDTOBUY.
LOW-MEDIUMCOMPETITIVEKEYWORD,MULTIPLEWAYSTOWORKAROUNDTORANKHIGHER
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
AVOID THESE URL!
- www.madappe.com/40/p=222.html - - www.madappe.com/on_site_optimisation -
- www.madappe.com/blog/this-seminar-is-so-awesome-I-could-cry-my-eyes-out -
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
SOCIAL MEDIA OPTIMISATION
META TAGS
ALT TEXT URL NAMES
ON-SITEPRACTICE
THEMOSTIMPORTANTFACTOR
CONVERSION
USESOFTHECONVERSIONTOOL
ONTHEHOMEPAGEONTHEBLOGCONTACTUS
ASACAMPAIGN
USESOFTHECONVERSIONTOOL
HOMEPAGE
USESOFTHECONVERSIONTOOL
BLOG
USESOFTHECONVERSIONTOOL
CONTACTUS
USESOFTHECONVERSIONTOOL
ASACAMPAIGN
PrimalCo.,Ltd.-CopyrightAllRightsReserved
USESOFTHECONVERSIONTOOL
INTERACTION
MEASURETHESUCCESS
ANALYTICS
WHATCANBETRACKED
GENERALWEBSITETRAFFICCUSTOMERJOURNEYMOSTVISITEDPAGE
FUTUREIMPROVEMENTCONVERSIONRATE
Contents
1.IntroducDon
2.Primal:Awareness,ConsideraDon,Desire
[InsertClientImage]
3.MadAppe:AcDon
4.CaseStudy
Website
FacebookLeadAds
AdWordsSearch
YouTubeAds
PXGGolf-CaseStudy
LANDINGPAGE
WITHTHEAIMTOCREATERELEVANCYBETWEENSEARCHCAMPAIGNANDCONTENT
Video,AdWordsSearch&FB
40LeadsperMonth
SOLUTION
RESULTS
IncreaseClubFigngTrial
CHALLENGE
40 Leads per Month 4 Sales/Deposits 3 ROI on Ad Expenditure
To get people to visit the centre for club fitting with the brand called PXG
Video, Search, Landing page, Facebook advertising
[InsertClientImage]
Full-ServiceDigitalAgencyServices:- SEO- SearchMarkeDng(PPC,SEM,AdWords)- DisplayMarkeDng/MediaBuying- SocialMediaContent&Management- ContentMarkeDng
Design&DevelopmentAgencyServices:- WebsiteDesign&Development- Microwebsites- OnlineBranding- LandingPages