the digital marketing ppt
TRANSCRIPT
The Digital Landscape
Why
Speed & Popularity To reach 50 million customers
Radio took 38 YearsIt took 13 year for
Internet took 4 years
Added 50M in 62 days in 2010
And in 2014 took 5 days for the same
Social Networks & Social Channels are growing with lightning speed :In 4 years
had reached 1184 million users.
123 million for
had 232 million and
and 52 million users for
Heather Bellini, software analyst at Goldman Sachs.
Once upon a time
advertising meant..
Story of Advertising
…story of advertising.
2 hour yearly meeting with a yellow pages rep and
1 hour a month with the local newspaper or a radio rep and
At the most 6 days with an ad agency .
In brief, in a span of
7 days most businesses had spent their annual advertising.
We have a different story altogether
Then comes PPC, where bids are constantly in a flux, Advertisers can start and stop campaigns within minutes ,companies are visible one moment and then gone next. No longer does advertising takes 7 days in a year ..for many companies it is 24x7x365 love affair .
The need of a full time campaign manager with expertise to mange digital marketing activities hour by hour, day by day, throughout the year is critical to business today
Business
Conventional marketing
Google AdWords
PPC
Blogs
SEM/SEOGoogle
Analytics
Blogs
Social media Marketing
Content marketing
Marketing & Advertising is fast becoming highly automated,tech driven,24x7x365 real timelove affair
Growth of Pay per Click Industry
Year Size in $ billion
Remarks
1998 0 Just began
2009 15
2014 31 Expected to overshoot
1998 2009 20140
5
10
15
20
25
30
35
Size in $bil-lionRemarksColumn2
Traditional Vs Digital(Ad Words)
Campaign Details of one of our Clients
Ad Words Campaign
In a Nutshell The
Total Impressions
314589 Campaign
Clicks(Leads) 2191 was partly
CPC (Cost of 1ead)
Rs 2.75 Branding and
Total Cost to the Client
partly Lead Generation
Compare with the Traditional MediumMedia Costs Impressions Leads Remarks
Print, #3rd placedLocal Language Daily Classified
10000/3X3 Column ads
200000 30 to 50 on average
Media take no responsibility if no leads are generated
Print quarter page ads Leading language & English Daily
In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no responsibility
TV 10 Sec commercial
Campaign costsIn Several Lacs.
Audience very large & Generic
Leads may be unmanageable and so difficult to monetize
Media takes limited or no responsibility if response is bad
Ad words Much cost effective
Managed target audience
Leads can be generated at pace you are comfortable
Can be tested and customized to so ensured results.
What is Ad words ?• https://www.youtube.com/watch?
v=05we2g3Edgs
https://www.youtube.com/watch?v=05we2g3Edgs
Ad words is Google's
online advertising
platform that can help you
drive prospective
customers to your website
Ad words is Google’s online advertising platform that can help you drive prospective customers to your website
Why Ad Words ?
Google enjoy 90% of searches and billions of page view on Google Display Network.Ad words backed up by very powerful tools like Google Analytics for comprehensive analysis of your customer behavior on the net .
Advertise with Flair
You can use ads with varied content VIZ; Text , Images, Creative layouts, Videos, Animations ,Games and a combination of these . For a typical ecommerce site, the product listing ads (PLAs) are extremely effective.The end result is the customers will have more relevance from the ads . Precise targeting give you better value for money.
Go Granular in Ad words :Some reports from past campaigns
Ad Groups Details :Reports
Ad Groups Details :Reports
Day wise reports
Geographical Details
You can choose specific placements ;web site where the
ads were listed 4 the campaign
Reach multiple platform @Google Search & display Networks
YouTube ,a great place to Advertise with banners & true video ads
Video Ads on YouTube beside your favorite content = Define your Success
Text & Image Ads = Success
Text & PLA ads + Images = More success
REMARKETING ; Tool to follow your prospects on the web with tailored ads.
Follow your Costumers @ pre set frequency
Follow with a different message
Define and Achieve Success with AdWords
https://www.youtube.com/watch?v=q07Jr9Vihlk
A bunch of Management & Technically qualified
professionals with more than 20 years of varied Industry Experience in IT, FMCG, Advertising and Consulting. The SEM division is handled by Dilraj Nalukandathil (MBA,SAS,AOAP,GCP) and IT development is headed by Viju Kottuvatiparambil(M.Tech,REC ) with dearth of experience with Global Conglomerates like Chrysler corporation, Compuware ,Amazon, Bank of America etc .
Our Infrastructure
We have offices in Kochi ,Chennai, US and a network of professionals in other major cities. Other than this we have development centre fully operational with dedicated team of software engineers who can handle any complex projects. This center is in operation since June,2010 .
Our revolutionary product to automate web and
mobile application development.
• https://vimeo.com/66624800
A java based integrated development (IDE) Environment on
Cloud
E commerce Applications
Httpstudio is a generic product that
can be used to create any type of data driven web
applications including web
mobile applications. The main focus of httpstudio is to
reduce time, cost and complexity to develop web based
business applications .
Whether you are working from home, office or on the move, apps created using Httpstudio is always on the finger tips
Contact USChennai Office. Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery, Chennai
600042 , Ph :91 9176868683
US Office.800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1 206 643 3100
Kochi Office 894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024 PH : 91 8606081836
Development CentreMindmax Software Solutions,3rd floor, NSS Buildings. Near Old Transport Stand,
Kochi. Ph : 91 484 6535214
Flexible Pricing to Suite Clientage !
Fixed Price on Spend. Search Engine Marketing (SEM) initiatives . Retainership fee Based. For managing Clients entire gamut of Digital Marketing
requirements, viz; Branding on social channels like face book, Twitter, LinkedIn ,Google + etc.& Search Engine marketing initiatives.
Open end Pricing For high end e commerce and other business applications
on both web and mobile platforms.