the digital patient
TRANSCRIPT
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Educating and Connecting
Patients in a Digital World
Marie Ennis O’Connor
@JBBC
PATIENT 2.0
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An Accidental Tourist Finds Her Way
In The Dangerous Land Of Serious Illness
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Encouraged medical professionals to treat
patients as equal partners in achieving better health
outcomes.
Enabled
Empowered
Engaged
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Pew Internet and American Life Project
1 in 20 Google Searches Related To Health
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But not everyone is happy about
“Medical Googlers”
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In my opinion, it
is an ethical and
professional obligation
to evolve. That’s why
it’s called medical
‘practice’
Matthew Katz MD
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“This isn’t an addition to
your job. This is part of
your job. This is where
our patients are these
days and this is where we
need to reach them.”
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Information
Validation Sense of Belonging
Peer-to-Peer Support
Hope
Connection
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The healthcare conversation is
no longer a one-way narrative
but is evolving into a global,
participatory online discussion
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#IrishMed
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Susannah Fox Chief Technology Officer of the US Department
of Health and Human Services
“The most exciting
innovation of the
connected health
era is people talking
with each other”
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“An army of
patients connected
through and
fostered by the
internet can find
things that doctors
haven’t seen”
Dave deBronkart
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“In 2003, my
cardiologist told me I
would never meet
another SCAD patient
It was just too rare
Today, I “know” more
than 1,000 fellow
survivors – all because
of social media”
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“Smart motivated and experienced
patients with an impressive and up-to-
date knowledge of the best resources,
centres, treatments, research, and
specialists for their conditions.”
Dr Tom Ferguson
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“I’m convinced that
our next exponential
leap in medical
progress depends on
us learning from
networks of
microexperts”
Roni Zeiger MD
Smart Patients
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Social Media isn’t a
fad; It’s a
fundamental shift in
the way we
communicate
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