the digital transformation of the book and the impact of romance readers
TRANSCRIPT
The Digital Transformation of the Book
The Impact of Romance Readers
Dominique Raccah Sourcebooks, Inc.
February 2015
Today, all media are undergoing a transformation
…the transformation of books "is fundamentally different
[ 1. The ebook reader ]
Benefits of e-reading devices"BISG — US 2010 data
who is this customer: reader who reads a lot
In U.S., converted our most voracious readers first
Who is Today’s Core Trade "E-Book Buyer (in the U.S.)?
p Woman (66%) p 45 to 54 years old
p HH Income ~$77K Yr
p Predominantly fiction readers
So heavy fiction readers (many of them romance
buyers) were the innovators and early adopters of ebooks
Benefits of e-reading devices"BISG — US 2010 data
[ 2. Will ebooks kill print ? ]
There are lots of "different kinds of books
© 2014, Book Industry Study Group, Inc.
77%
23%
Physical Digital
© 2014, Book Industry Study Group, Inc.
Ebooks are replacing our cheapest format…mass market books
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
2008 2009 2010 2011 2012 2013
Hardcover So?cover Mass-‐market E-‐Books
[ 3. different authors’ career paths ]
Every day "3,500 books are
published* "in America
*Bowker 2013
Author A W-‐M & Target B&N
library
ebook
Amazon
Author C W-‐M & Target B&N
library
ebook
Amazon
Author B W-‐M & Target B&N
library
ebook
Amazon
3 debut authors launched at "same time (both physical + ebooks)
Author A W-‐M & Target B&N
library
ebook
Amazon
Author C W-‐M & Target B&N
library
ebook
Amazon
Author B W-‐M & Target B&N
library
ebook
Amazon
It’s important to think about where your reader might find you…
Some of what we know today…
p The transformation of books is different
p Print lives!
p More important than ever that the author know where to find their reader
p Romance readers have significantly shaped the ebook transformation
