the discover sailing program club implementation
DESCRIPTION
The Discover Sailing Program Club Implementation. TITLE. August 2012. DATE. Outline. Recap Yachting Australia Plan Club Ten Point Implementation Plan. Recap – Communications to date. December 2011 – Sport Development Plan 2011-14 January 2012 – gemba Report - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/1.jpg)
TITLE
DATE
The Discover Sailing Program
Club Implementation August 2012
![Page 2: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/2.jpg)
Outline
Recap Yachting Australia Plan Club Ten Point Implementation Plan
![Page 3: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/3.jpg)
Recap – Communications to date December 2011 – Sport Development Plan 2011-14 January 2012 – gemba Report March 2012 – Gold Card Newsletter Q1 March 2102 - Letter to YATC’s April 21012 - Letter to Commodores June 2012 – Renewal Letter to YATC’s June 2012 – Gold Card Newsletter Q2 July 2012 – Instructor Newsletter July 2012 – Discover Sailing Update – ppt with sound
![Page 4: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/4.jpg)
Discover Sailing - Program Definition
The Program is an Australia wide initiative that engages Yachting Australia, the State Associations and Clubs in a common objective of increasing participation in safe sailing at member clubs. It is primarily an attraction strategy and includes everything Yachting Australia does that services Australians who are not yet sailing at clubs.
![Page 5: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/5.jpg)
![Page 6: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/6.jpg)
Program Components
Discover Sailing Days – Australia wide day and at clubs as often as they chose (2012 Vic = Nov 11)
Discover Sailing Experiences – first step – new Discover Sailing Courses – dinghy & keelboat Tackers – juniors the highest priority ( + families) Sailability - including 20% of the population Crewing for someone – most people don’t own a boat Sailing Holidays Sailing Pathways – for retention
![Page 7: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/7.jpg)
Resources www.discoversailing.org.au for the public
www.yachting.org.au for Club Officials under
Education & Training Participation
Promotional Materials – brochures, banners, decals etc from OnLine Shop
Mobile Display Stand for Events / Boat Shows etc IT – myClub & myCentre for measuring results
![Page 8: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/8.jpg)
Yachting Australia’s Plan
![Page 9: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/9.jpg)
Yachting Australia Plan 2011-12
Roll out Tackers Research & Design Entry Brand & Launch to ClubsSupport Sailability
2012-13 Support States helping clubs implement Continue developmentMeasure & Monitor
2013-14 Broader public awareness
![Page 10: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/10.jpg)
![Page 11: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/11.jpg)
![Page 12: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/12.jpg)
![Page 13: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/13.jpg)
Yachting Australia 2012-13 Plan Tackers roll out Sailability support Discover Sailing
Continue Development eg website Guidelines for Hosts & Discover Sailing Days Discover Sailing ExperienceCollect low hanging fruit eg member gets memberLocal Area Marketing via Clubs
Commence Commercialisation Communications Plan
![Page 14: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/14.jpg)
Ten Point Club Implementation Plan
![Page 15: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/15.jpg)
Discover Sailing – Ten Point Club Plan
1. Have a Plan
2. Consider the gemba Recommendations
3. Adopt the Sailing Pathway
4. Communicate the Club’s interest in new members
5. Appoint Discover Sailing Hosts
6. Consider Discover Sailing days
7. Consider the Learn to Sail Courses and Experience
8. Promote Crewing opportunities
9. Promote the Club externally
10.Establish a method of measuring your results
![Page 16: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/16.jpg)
1. Have a Plan
Is increased participation a priority right now ? What do you want to achieve ? By when ? What target groups ? (young people, crew, families etc ? ) Who will work on this ? Who is responsible ?
![Page 17: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/17.jpg)
2. Consider the gemba recommendations
Six key recommendations for clubs Work out which ones could benefit your club & action
them
![Page 18: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/18.jpg)
3. Adopt the Sailing Pathway Review that sailing pathway. It appears at www.yachting.org.au
under Participation Which steps do we want to be really good at ? What do we need to do to achieve that ? Steps 1-3 Learn to Sail Courses
1 Learn to Sail 2 Better Sailing 3 Learn to Race
Step 4 Introductory Racing / Green Fleet Step 5 Club Racing Step 6 Club Coaching
![Page 19: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/19.jpg)
![Page 20: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/20.jpg)
4. Communicate the Clubs interest in new members
Update your Club Profile in MyClub – this is what the Discover Sailing website takes people to
Make sure the front page of your website has a prominent entry point for non members
Consider adopting the Discover Sailing logo Consider external signage – is it welcoming and helpful ? Consider the facilities – are they welcoming, and inclusive ?
![Page 21: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/21.jpg)
5. Appoint Discover Sailing Hosts
The gemba “Ask me anything person” Read the Guidelines for Hosts at
www.yachting.org.au under Participation Identify and invite appropriately skilled people Engage all club members in promoting Discover
Sailing and welcoming visitors
![Page 22: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/22.jpg)
6. Consider Discover Sailing Days
Do we want to run our own Discover Sailing Days ? Do we want to be part of the State / National
Discover Sailing Days ? Guidelines for running Discover Sailing Days are at
www.yachting.org.au under Participation
![Page 23: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/23.jpg)
7. Consider Discover Sailing Courses
Do we want to run Learn to Sail courses in Dinghies or Keelboats or for Juniors ?
Have we aligned them to the sailing pathway ? Consider the value of
Tackers – our highest priority Sailability – welcoming and inclusive
Details to become a Discover Sailing Centre are at www.yachting.org.au under Education and Training
![Page 24: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/24.jpg)
8. Promote Crewing Opportunities
Link your clubs website to the Crew Matching Service on www.discoversailing.org.au
Promote crewing opportunities on your own website and noticeboard
![Page 25: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/25.jpg)
9. Promote the club externally
Local Area Marketing What Discover Sailing Promotional Materials would
be useful for us ? Purchase available materials at
www.yachting.org.au/onlineshop
![Page 26: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/26.jpg)
10. Measure your results
How do we know if this is all working ? Measure number of participants , number of new
members MyClubMyCentre
Do we want to survey participants as to their satisfaction ?
Share your results
![Page 27: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/27.jpg)
The Challenge of Change !
![Page 28: The Discover Sailing Program Club Implementation](https://reader036.vdocument.in/reader036/viewer/2022062314/56813928550346895da0d01e/html5/thumbnails/28.jpg)
More Information or to get Involved
Contact State Associations