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Eff ective advertising opportunities
BMJ is a leading healthcare knowledge provider. From internists, to neurologists and cardiologists, advertisers take advantage of BMJ's extensive reach into the healthcare market.
Contact us
For more information on advertising, and to discuss your campaign requirements, please contact:
RON GORDONNational Accounts Manager American Medical Communications
(973) 214-4374 [email protected]
#1 in thefi eld of Rheumatology
Your link to Neuro leaders
2.5 millionmonthly impressions
THE DOCTOR WILL SEE YOU NOWUNITED STATES ADVERTISING OPPORTUNITIES 2018
U.S. Advertising Opportunities 2018 | 2
The BMJ–one of the most respected general medical journals in the world–keeps physicians, researchers and other health care professionals up-to-date on the latest medical advances around the world.
The BMJ
§ Established: 1840
§ Editor: Dr. Fiona Godlee
§ Impact factor: 20.7*
§ Primary audience: Internists and healthcare professionals who work ingeneral and internal medicine
§ Print Frequency: Varies by edition(weekly or monthly)
§ Online frequency: New content daily
§ Format: Responsive website provides an optimal viewing experience from any device. Individual and institutional subscriptions available; online access isfree with a print subscription.
The BMJ in printAvailable in three print editions, The BMJ is your link to internal medicine physicians in the United States and around the world. Contact your sales representative for the the latest circulation fi gures of each edition.
Why The BMJ online?
§ A signifi cant amount of U.S. traffi c eachmonth1, accounting for 27% of all sitevisitors
- 434 thousand+ monthly site visits fromthe U.S.1
- 644 thousand+ monthly page views from the U.S.1
§ High traffi c volume each month
- 1.5 million+ monthly site visitsworldwide1
- 2.7 million+ monthly page views worldwide1
§ Reliable ad serving software ensuresaccurate delivery to your target audience. GEO-IP enables precise geographical targeting. Real Media™ and Open Adstream™ verifi es delivery ofadvertisement inventory
See page 3
for specs and
pricing
Your leaderboard here
Your MPU here
Mobile banner here
1. Source: Google Analytics, Monthly average from January- June 2017
* 2016 Journal Citations Report ®, Clarivate Analytics, 2017
The BMJ onlineA digitally-responsive website provides an optimal viewing experience from any device. Online access can be purchased separately, or is free with a print subscription.
The BMJ - EditionGlobal Print Circulation
Clinical Research Edition 78k+
General Practice Edition 28k+
Academic Edition 900+
Advertising options include:
§ Leaderboard
§ Mid-page unit
§ Mobile Banner
See page 4 for specs and pricing
U.S. Advertising Opportunities 2018 | 3
Specialty journals -- Print statisticsJournal Primary audience
Global Circulation
Frequency
Annals of the Rheumatic Diseases Rheumatologists 12,350 Monthly
Archives of Disease in Childhood Pediatricians 13,410 Monthly
British Journal of Ophthalmology Ophthalmologists 800 Monthly
British Journal of Sports Medicine Sports physicians 1,250 Bi-weekly
Gut Gastroenterologists 2,900 Monthly
Heart Cardiologists 1,450 Bi-weekly
Journal of Investigative Medicine Biomedical researchers 830 8x per year
Journal of ISAKOS Orthopedic surgeons 2,400 Bi-monthly
Journal of NeuroInterventional Surgery Neurointerventional specialists 1,800 12 issues/year
Journal of Neurology, Neuroscience and Psychiatry Neurologists 960 Monthly
Thorax Pulmonologists 3,100 Monthly
Please ask an advertising sales representative about statistics for any other Journal from BMJ.
PRINT ADVERTISING
Print rates & specifications
Please note: Advertisements are accepted subject to availability and BMJ approval.
The BMJ Academic Edition
Journals from BMJJournal of
NeuroInterventional Surgery
Specifi cations
Quarter page Color $ 4,000 Color $ 1,420 Color $ 2,200 Size - 3-1/2" (w) x 4-7/8" (h)
B/W $ 2,135 B/W $ 915 B/W $ 840
Half page Color $ 5,345 Color $ 2,685 Color $ 2,160 Horizontal - 7-3/8" (w) x 4-3/4" (h) Vertical - 3-1/2" (w) x 9-1/2" (h)
B/W $ 4,000 B/W $ 1,340 B/W $ 1,225
Full page Color $ 6,945 Color $ 3,440 Color $ 3,165 Bleed - 8-1/4" (w) x 11-1/4" (h) Trim - 8-1/4" (w) x 11" (h) Live area - 7-3/8" (w) x 9-1/2" (h)B/W $ 5,345 B/W $ 1,945 B/W $ 1,785
Double-page spread Color $ 13,335 Color $ 6,880 Color $ 6,330 Two single, full-page PDF fi lesLeft and right-hand page Allow 3/8" gutter bleed (3/16" on each side)B/W $ 8,025 B/W $ 3,885 B/W $ 3,570
U.S. Advertising Opportunities 2018 | 4
Specialty journals – Website statistics
Website Primary audience U.S. visits per month:
U.S. page impressions per month:
Global visits per month:
Annals of the Rheumatic Diseases ard.bmj.com
Rheumatologists 68,746 102,859 217,852
Archives of Disease in Childhood adc.bmj.com
Pediatricians 52,417 78,226 78,226
British Journal of Ophthalmology bjo.bmj.com
Ophthalmologists 22,773 32,994 86,592
British Journal of Sports Medicine bjsm.bmj.com
Sports physicians 105,567 159,158 362,680
Gut gut.bmj.com
Gastroenterologists 64,185 96,562 205,934
Heart heart.bmj.com
Cardiologists 43,543 63,230 148,627
Journal of Investigative Medicinejim.bmj.com
Biomedical researchers 4,356 9,188 11,244
Journal of ISAKOSjisakos.bmj.com
Orthopedic surgeons 1,768 2,633 4,950
Journal of NeuroInterventional Surgeryjnis.bmj.com
Neurointerventional specialists 9,527 17,064 20,620
Journal of Neurology, Neuroscience and Psychiatry jnnp.bmj.com
Neurologists 99,277 125,151 233,146
Thorax thorax.bmj.com
Pulmonologists 38,149 25,295 145,073
*Ad impression inventory may vary; ask a representative for the latest figures for these and any other BMJ journal.
Digital rates & specifications – includes The BMJ
DIGITAL ADVERTISING
Format Pixels The BMJ and BMJ Journals CPM*
Journal of NeuroInterventional Surgery
Specifications
Mobile banner 320 x 50 $70 $110 File type GIFs (animated preferred) and Rich Media accepted, subject to production clearance
Leaderboard 728 x 90 $70 $110
MPU (Mid page unit) 300 x 250 $75 $110 File size Up to 50kb
Skyscraper 160 x 600 $70 $110 Deadline of receipt of material
5 working days prior to publication
Super skyscraper 160 x 600 $70 $110
Please note: Advertisements are accepted subject to availability and BMJ approval.
* CPM is the abbreviation for cost per 1,000 impressions, which refers to the number of times your advertisement is seen or downloaded onto a specific page.
Source: Google Analytics, Monthly average from January - June 2017
Expandableskyscraper
160 x 600 $80 $110x 240
U.S. Advertising Opportunities 2018 | 5
ADDITIONAL TITLES
Additional advertising opportunities!Maximize your visibility – and investment – through these creative ad placements.
§ eToc alert advertising: Available for each BMJ journal. eTocrecipients have opted-in to receive an email with the table ofcontents for each new issue.
§ e-Newsletter advertising: Quarterly and monthly contentmarketing emails are sent to specialty-specifi c U.S. physicians. 30% average open and 40% average click through rate.
§ Controlled print circulation: Sponsor sending an entirejournal issue to U.S. health care professionals.
§ Print cover wraps: Ensure your message is seen by printjournal recipients on a cover wrap or belly band.
Other opportunities available. Please contact us today to discuss these highly targeted options!
Cardiology
§ Heart Asia
§ Open Heart
Endocrinology
§ BMJ Open Diabetes Research & Care
Evidence-Based
§ BMJ Evidence-Based Medicine
§ Evidence Based Mental Health
§ Evidence-Based Nursing
Gastroenterology
§ Frontline Gastroenterology
§ BMJ Open Gastroenterology
General Medicine
§ BMJ Case Reports
§ BMJ Open
§ Journal of Medical Ethics
§ Medical Humanities
§ Postgraduate Medical Journal
Neurology
§ Practical Neurology
§ Stroke and Vascular Neurology
Nursing
§ Evidence-Based Nursing
§ End of Life Journal
§ BMJ Supportive & Palliative Care
§ Journal of Family Planning &Reproductive Health Care
Pediatrics
§ ADC Education & Practice Edition
§ ADC Fetal & Neonatal Edition
§ BMJ Paediatrics Open
Pharmacy
§ European Journal of Hospital Pharmacy
§ BMJ Evidence-Based Medicine
§ Drug and Therapeutics Bulletin
Public Health
§ BMJ Global Health
§ Emergency Medicine Journal
§ Injury Prevention
§ Journal of Epidemiology& Community Health
§ Occupational & Environmental Medicine
§ Sexually Transmitted Infections
§ Tobacco Control
Quality & Safety
§ BMJ Quality & Safety
Respiratory
§ BMJ Open Respiratory Research
Rheumatology
§ Eular Textbooks
§ RMD Open: Rheumatic &Musculoskeletal Diseases
§ Lupus Science & Medicine
Specialty
§ Acupuncture in Medicine
§ BMJ Supportive & Palliative Care
§ Journal of Clinical Pathology
§ Journal of Family Planning andReproductive Health Care
§ Journal of Medical Genetics
Sports Medicine
§ BMJ Open Sport & Exercise Medicine
Veterinary
§ In Practice
§ Veterinary Record
§ Veterinary Record Open
§ Veterinary Record Case Reports
Additional titles include:
Find out more bmj.co/pharmacy
Essential Pharmacy Resources Comprehensive pharmacy research, reviews, and education to enhance your medical knowledge and improve patient care
Publishing practical and innovative research
As the official journal of the European Association of Hospital Pharmacists, the European Journal of Hospital Pharmacy advances the science, practice and profession of hospital pharmacy and aims to improve the standard of patient care in hospitals and related institutions worldwide
Independent and reliable advice on drug treatment and management of disease
Drug and Therapeutics Bulletin (DTB) provides rigorous and independent evaluations of, and practical advice on, individual treatments and the overall management of disease for doctors, pharmacists and other healthcare professionals
Saving you time and improving your practice
Evidence-Based Medicine provides time-saving, distilled research for the busy professional in all medical specialties
Find out more journals.bmj.com
Essential Neurology from BMJComprehensive neurology research to enhance your medical knowledge and improve patient care
PN is the essential read for busy clinical neurologists who want practical and evidence-based information to keep up to speed and safe in managing patients.
JNIS is dedicated to providing dedicated and specialist scientific literature pertaining to neurointerventional surgery and is the leading peer review journal in it’s field.
JNNP is a leader in the field - publishing ground-breaking research on neurological sciences from around the world.
SVN is a fully Open Access journal dedicated to Stroke and Vascular Neurology and is the official journal of the Chinese Stroke Association.
Access multidisciplinary contentAs a subscriber / member of JNNP, you will also have access to PN and JNIS. Access is provided to all members of the Association of British Neurologists (ABN). Individual subscriptions are also available.
Find out more bmj.co/nursing
Essential Nursing ResourcesComprehensive nursing research, reviews, and education to enhance your medical knowledge and improve patient care
Encouraging best practice in nursing
Evidence-Based Nursing (EBN) is designed to alert practising nurses to important and clinically relevant advances in treatment, diagnosis, aetiology, and prognosis.
EBN surveys a wide range of international medical and nursing journals, applying strict criteria for the quality and validity of research, in order to identify the most important studies.
End of Life Journal is a free, peer-reviewed journal for nurses and others working in health and social care for dying people and their family and friends at home, in hospital and in care homes.
An inclusive view of supportive and palliative care research
Connecting disciplines and specialties throughout the world, BMJ Supportive & Palliative Care provides high quality, clinically-relevant research on all conditions requiring supportive or palliative care. Ideal reading for all healthcare workers and researchers across medical and surgical specialties.
Improving sexual and reproductive health worldwide
Journal of Family Planning and Reproductive Health Care (JFPRHC) keeps you informed with the latest research, reviews, commentary and discussion in the field of sexual and reproductive health.
Find out more journals.bmj.com
Essential Paediatrics from BMJComprehensive paediatric research to enhance your medical knowledge and improve patient care
Official journal of the Royal College of Paediatrics and Child Health, Archives of Disease in Childhood (ADC), brings you the latest advances in childhood disease diagnostics and treatment, inclusive of the perinatal period through to adolescence.
Published six times a year, ADC Education and Practice assists paediatricians at all levels with ongoing professional development, fully supported by the Royal College of Paediatrics and Child Health.
Your essential, bimonthly resource, ADC Fetal and Neonatal edition brings you the latest, high-quality research focused on neonatal and perinatal medicine.
BMJ Paediatrics Open is a peer-reviewed Open Access journal dedicated to publishing original research, clinical reviews and protocols on any aspect of child health from all healthcare professionals.
Showcasing the best in paediatric medicine
Keeping your paediatric practice up-to-date
Focused, high-quality neonatal and perinatal medicine
Stay one step ahead with the latest Open Access paediatric research and reviews
Find out more journals.bmj.com
Essential Sports Medicine Resource Comprehensive sports medicine research to enhance your medical knowledge and improve patient care
Keep up to date with the latest advances in sports and exercise medicine
British Journal of Sports Medicine (BJSM) is a multimedia portal offering authoritative original research, systematic reviews, consensus statements and timely debate in sport and exercise medicine, as well as clinical education and implementation success stories. Our web, print, video and audio material, combined with active social media, serves the international community of clinicians who treat active people.
The Open Access companionto BJSM
BMJ Open Sport & Exercise Medicine covers all aspects of the field from physiology to return to play. The journal publishes original articles considered by peer reviewers to be coherent and technically sound, ensuring that the latest research is disseminated rapidly to a global audience.
Find out more journals.bmj.com
Essential Public Health from BMJProviding high-quality content for healthcare professionals, clinicians and researchers across the globe, our diverse public health portfolio includes some of the most influential specialty journals in their field
Find out more journals.bmj.com
Essential Cardiology from BMJComprehensive cardiology research, reviews, education, debate and commentary to enhance your medical knowledge
The essential resource in cardiology
Heart is an international peer reviewed journal that keeps cardiologists up to date with advances in the diagnosis and treatment of cardiovascular disease.
The Open Access companion to Heart
Open Heart is a PubMed indexed journal, publishing high quality Open Access research with all the scientific rigour of its companion journal Heart. With stringent peer review, we ensure maximum transparency and maximum impact on research progress and patient care.
Heart Asia is an online only journal that conveys the best cardiology research and practice from developing regions to an international audience. The journal seeks to publish work from around the world, with the Asia Pacific being a region of particular focus.
Find out more journals.bmj.com
Essential RheumatologyComprehensive rheumatology research to enhance your medical knowledge and improve patient care
Number 1 journal in the Rheumatology category
The Open Access companion to Annals of the Rheumatic Diseases
EULAR textbooks are designed to help you with your continuous medical education in rheumatology and complement the EULAR on-line courses.
The world’s first Open Access lupus journal
EULAR Textbooks
U.S. Advertising Opportunities 2018 | 6 journals.bmj.com BMJ, Two Hudson Place, Hoboken, NJ 07030
Advancing the practice of healthcare worldwide
For more information on advertising, and to discuss your campaign requirements, please contact:
RON GORDONNational Accounts Manager American Medical Communications
(973) 214-4374 [email protected]
Contact us