the do's and don'ts of video marketing for your business
TRANSCRIPT
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The Do's and Don'ts of Video Marketing
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Do Invite your audience:
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Mention a clear call to action in the video to deploy and engage your potential audience.
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Keep it short: There are so many other websites of competitors in your market that can grab your audience's attention.
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Do Humanize your brand:
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When people interact with a real face in a video, it increases the trust factor and puts a brand to your face.
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Title is important:
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The Title is the first impression of your videos.
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Optimize your Video :
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You are going to upload your videos on multiple sites, so here you need to create a particular description and title for each video.
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Do make it Sharable:
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Make sure your video is engaging and compelling so that your audience will share this with their friends and family on social media
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Do Be creative:
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Be more creative with your videos.
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Do Add video to your post:
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You can add video to your blog posts and social media posts to increase traffic to your video.
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Do Analyze your performance:
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Tracking your video's performance is an integral aspect of a video marketing campaign.
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Do describe your videos:
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Don't forget to describe each and every video; a rich description of your videos is a must to get more views.
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Don't follow a set formula:
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Videos fail to engage audiences if you take a formulaic approach.
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Don't forget to define purpose:
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Ask yourself why you need to create this video?
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Don't pitch:
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If you create a short video of around 1-2 minute with a sales pitch, then people will not be interested in watching your videos.
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Don't forget to include a call to action:
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Include a call to action in your video to engage them.
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Don't create just one video:
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Creating one video is not enough.
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You can create many versions of it and you can check which one is working for you.
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Don't ignore sound quality:
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Video is much more than just visual content.
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Don't include too many messages:
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If you have included too many messages in your videos,
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it will confuse your audience, and they won't know what is useful
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Don't forget to use SEO:
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Just uploading your video online is not enough to get expected traffic. You can optimize your video with SEO.
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Don't expect instant results:
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You upload your video on your online video channel and now you're expecting more views instantly.
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Market your video on other channels and social media.
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Don't try to focus on everyone:
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You should focus on your target market.
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Everyone has different interests, so don't try to focus on everyone.