the economic census - doig
DESCRIPTION
Steve Doig presents "The Economic Census" during a Reynolds Center workshop, "Mining the Census for Local Business Stories." For more information, please visit businessjournalism.org.TRANSCRIPT
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Steve Doig, Arizona State U.
Paul Overberg, USA TODAY
Philadelphia
Jan. 31, 2011
Reynolds CenterBusinessJournalism.org
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Economic CensusDetailed profile of economyConducted every five years since 1967Most recent year is 2007Covers all employer establishments (except
agriculture and public administration)Census of large and medium companies;
sample of small onesIndividual returns are confidentialAlso Survey of Business Owners
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Uses of the dataDevelop public policyEvaluate industry growthDesign sales territories and find markets
Gauge competitivenessBusiness-to-businessDisaster response
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Annual economic surveysBased on random samplesMore recent, but error margins existSurveys:
County Business PatternsAnnual Survey of Manufactures: Estimate of
statistics for all manufacturers with one or more employees
Non-employer Statistics: Estimates of businesses with no paid employees
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Sectors coveredMiningUtilitiesConstructionManufacturingWholesale TradeRetail TradeTransportation
and Warehousing
Finance and Insurance
Real Estate and Rental and Leasing
Accommodation and Food Services
Services
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Data itemsEstablishments with
and without payrollTotal employeesProduction workers
and hoursTotal payroll for
year and 1st quarterCost of benefitsSales/receipts
Type of structureE-commerce salesTotal expensesCost of materials,
parts, fuel, electricity, utilities
Taxes, license feesCost of office suppliesCost of ads, rental,
legal, accountingEt al.
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Geographies coveredData summary levels
NationStateMetropolitan Areas (1 or more counties)CountiesPlaces (with >5k residents or workers)ZIP Codes (but not ZCTAs)
Coverage varies by geography
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Data release scheduleUse American Factfinder to get dataFlows out over a three-year periodMajority of it is available now
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Survey of Business OwnersSent to 2.3 million owners in 2007Asks about characteristics of owners:
GenderRaceEthnicity (including country of origin)Veteran status
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Story ideasGrowth of franchisesRestaurant reboundGender, race and ethnic changes in
ownershipChange in importance of economic sectors
(service over manufacturing, say)
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Factfinder.census.gov
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Quick ReportsReports by industry
or geographyData included:
Number of establishments
Sales, receipts, etc.Annual payrollNumber of
employees
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Economy-wide statisticsData for each
subsector (NAICS 6-digit), nation, state, county, MSA
More than 3.3 million rows!
Can filter by geography and sector
Can download into Excel (if filtered to <65k rows)
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Detailed statistics tablesCompare 2002 and
2007Get data by sectorHow to use:
Download into Excel to sort and filter
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