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T HE E CONOMIC T IMES WWW.ECONOMICTIMES.COM BATTLE FOR DELHI HOTS UP AS BIG GUNS BOOM Let’s accept that I am lucky, but you have saved money. If Modi’s luck is benefitting the people, what can be more fortunate? NARENDRA MODI, Prime Minister While one party has a pracharak, who only does prachar, the other just has a dharnebaaz, who is busy holding dharnas SONIA GANDHI, Congress President AAP supporters abroad are making a big contribution in mobilising support and much- needed funds for the party Delhi Decides MUMBAI | 22 PAGES | . `3.00 OR . `6.00 ALONG WITH THE TIMES OF INDIA MONDAY, 2 FEBRUARY 2015 PURE POLITICS 2,3,4 BENNETT, COLEMAN & CO. LTD. Vasudha.Venugopal @timesgroup.com New Delhi: And now, from the banner that delivered such political blockbusters as Ghar Wapsi and Love Ji- had comes a special release for February 14, observed by some as Valentine’s Day. From all accounts, it will be a day to remember. And if you think you’ve seen this movie before, remember, there are no new stories, just the same old ones with bet- ter special effects. Protests by the Hindutva brigade have been virtually institutionalised as part of Valentine’s Day, but this will be the first since the advent of the BJP-led government at the Centre. The Hindu Maha- sabha, however, says it will mark the occasion differ- ently this time — by welcom- ing inter-religious couples with open arms, even offer to get them married in their of- fices. Just one catch — the non-Hindu partner would need to “return home”, also known as Ghar Wapsi. Prem Vivah Diwas (Love Marriage Day), as February 14 has been dubbed, is also part of Ghar Wapsi, accord- ing to Akhil Bharatiya Hin- du Mahasabha president Chandra Prakash Kaushik. “The Ghar Wapsi of the Muslim/Christian partner will be done an hour before the wedding. For that we are asking couples to inform us a day before so we can make ar- rangements,” said Kaushik. Test of Love for Couples20 Hindu Mahasabha’s Valentine for Feb 14 Outfit to organise inter-religious weddings, but after reconversion of non-Hindu partner Pankaj Mishra & Jayadevan PK Bengaluru: Infosys, striving to regain its sta- tus as the bellwether for India’s over $118-bil- lion IT sector, is preparing to rebrand itself under its first non-founder CEO, Vishal Sikka, and mark a break from strategies perceived to have cramped the company’s growth. The country’s second-largest IT firm is in advanced talks with two US brand consulting firms — Wolff Olins and Roth Partners — to explore a fresh brand identity and position- ing, according to three people familiar with the discussions. “The idea is to do away with ‘Infosys 3.0-Building Tomor- row’s Enterprise’ and come up with something more in line with the new management’s thinking. Infosys 3.0 is already being removed from the website and other literature they have,” one of them said, seeking anonymity. Since it was founded over three decades ago, Infosys’ iconic founders led by NR Narayana Murthy have built a global brand that stood for corporate ethics and quality software. Customers Paid Premium Due to Branding10 Vishal Sikka Now Making Infosys in His Own Image Ropes in Wolff Olins & Roth Partners to rebrand software giant Shibulal had launched the Infosys 3.0 strategy in 2011 to tap emerging technologies Sabarinath.M@timesgroup.com Mumbai: Aditya Birla Group Chair- man Kumar Mangalam Birla has stout- ly defended his group against allega- tions of wrongdoing in the allocation of coal blocks, explaining out that he and his group had pursued legitimate busi- ness interests. In a letter to about 120,000 Aditya Birla Group employees, Birla also said the group had nothing to do with the cash that was found by probe agencies in the premises of one of its of- fices in Delhi in October 2013. The letter was sent on Saturday. Elaborating on his efforts to obtain coal blocks for Hindalco, Birla said his actions were in the interests of the com- pany and its shareholders. “In 2005, Hindalco’s projects were seeking coal allocation and the same was denied de- spite its valid claim. I, as the non-execu- tive chairman of the company, did what I thought was right and what was in the best interest of the company and its shareholders, i.e., to represent to the then coal minister (who was also the prime minister at the time) and the coal secretary highlighting the merits of our claim,” he wrote. “We pursued our legitimate business interest in the most appropriate way we could. I am confident that our investigat- ing agencies and judicial systems will see through the divide between the legit- imate and illegitimate,” Birla added. Birla’s letter touched upon the discovery of cash in the offices of one of the group companies last year and said it had noth- ing to do with any group entity. Letter Exhorts Staff to Stay Focused 20 The letter comes a few days after CBI began probe against Hindalco over the allotment of Talabira I coal block Writing In Defence BIRLA WRITES TO HIS 120,000 employees, says neither he nor any other group official has done any wrong to obtain coal blocks FORMER PM MANMOHAN Singh, his principal secretary TKA Nair and Birla have already been questioned in connection with Talabira II Kumar Mangalam Birla, Chairman, Aditya Birla Group The good part of this experience has been that it has tested our resilience, it has reaffirmed the faith of our shareholders in us IN BLACK AND WHITE Kumar Mangalam Birla defends group against charges of wrongdoing in allocation of coal blocks, says group companies have nothing to do with cash recovered FAITH IN SYSTEM Iam confident that our in- vestigating agencies and judi- cial systems will see through the divide between the legitimate and illegitimate KUMAR MANGALAM BIRLA Chairman, Aditya Birla Group Birla Chief Writes to Staff, Says No Illegality in Coal Allocation Gaining Currency IN-PRINCIPLE nod from regulators after a meeting on Dec 24 UNION BUDGET expected to set the tone for IFC FEMA AMENDMENT will be taken up subsequently for a full-blown IFC FINANCE MINISTRY in favour of operationalising IFC by April ’15 TO BEGIN WITH, activities possible within existing law will be explored Keeping Fiscal Goalposts Intact Govt keen on keeping fiscal targets unchanged Could help get India a rating upgrade Would help RBI’s monetary easing Pick-up in growth to help revenues Aggressive & timely selloff could boost revenues Low crude prices to help contain subsidies Direct transfers to help rationalise spending Fiscal Consolidation Plan There Is Room To Step Up Public Spending FY15 4.1% of GDP FY16 3.6% of GDP FY17 3.0% of GDP Spending Detours Won’t Alter Govt’s Fiscal Road Map Modi Sarkar feels indiscipline may hit credit rating & RBI’s monetary easing Deepshikha.Sikarwar @timesgroup.com New Delhi: The Modi govern- ment is veering around to the view that it needs to stick close- ly to the road map on fiscal con- solidation, resisting the grow- ing clamour to raise public spending to boost growth, be- cause indiscipline on this front could cost it in terms of credit ratings and possibly interrupt the process of monetary policy easing that was kicked off by the central bank mid-January. Ahead of the February 28 budget, sections of the govern- ment therefore favour creating spending space to boost growth within the cur- rent framework that seeks to narrow the fiscal deficit to 3% of GDP by FY17. Under the current timeline, the government has to shrink the fiscal deficit to 4.1% of GDP this year, 3.6% in the next and 3% in the one after that. Any change would mean pushing the 3% milestone beyond FY17. The mid-year economic re- view had suggested that public spending was required to boost investment as the private sec- tor wasn’t in a position to pump in the funds needed. Better to Stay the Course20 PUBLIC INVESTMENT VIA OTHER MEANS A core team of top officials is sequestered deep in North Block, working feverishly to pre- pare the budget to be pre- sented on Feb 28. ET pro- files the men and women behind the Budget.17 Meet the Budget Team Sugata Ghosh & Reena Zachariah Mumbai: All financial market regula- tors have agreed to lay down the rules to enable India’s first international finance centre to take off in Gujarat by April. At a meeting on December 24, officials from RBI, Sebi and insurance regulator IRDA discussed the contours of the pro- posed regulations that will pave the way for dealings and settlement in foreign currency within the international fi- nance centre (IFC) that will be housed at the special economic zone of the Gujarat International Finance Tec-City — or Gift City — that New Delhi and Gujarat want to design as a global financial services hub to win back some of the financial businesses that have migrated to Dubai and Singapore. “To begin with, regulators will explore what all activities can be carried out within the existing laws and without amending Fema (Foreign Exchange Man- agement Act). The next step would be to roll out regulations for a full-blown IFC,” said a person, who attended the meeting. IFC Originally Envisaged in Mumbai10 Gujarat to Gift Finance Centre by Apr Financial market regulators set to lay down rules for international finance centre at SEZ Rajesh.Mascarenhas@timesgroup.com Mumbai: BJP’s seeming nervousness over the outcome of the upcoming Delhi elec- tions is rubbing off on Dalal Street too. Though the state’s election result is seen having little impact on the political equa- tions nationally, brokers and analysts said an Aam Aadmi Party (AAP) victory over Bharatiya Janata Party (BJP) may not go down well with the market. AAP and BJP are being tout- ed as the close competitors in the Delhi elections. Stock market participants expect a selloff in the near- term if AAP beats BJP in the elections as the Arvind Kej- riwal-led party is perceived by the market of being in fa- vour of populist policies. But any correction is unlikely to be deep as investors are betting on a pro-market Union Budget later this month. “Indian markets are likely to react negatively if AAP wins the Delhi elections as BJP has not lost any state elections since its great victory in May 2014,” said Saurabh Mukherjea, CEO- institutional equities, Ambit Capital. Poll Shows AAP is Leading21 Delhi Keeps Dalal Street on Tenterhooks AAP win may lead to selloff even though correction may not be too deep, say players Election outcome would be an indicator of whether the Modi wave is still strong or receding AAI to Bid for Proposed New Airport in Goa Airports Authority of India has decided to bid for the new facility that’s planned for Goa. This is the first time that AAI will be pitting itself against competition in build- ing new airports in India. Companies7 lllllllllllllllllllllllllllllllllllllllllllllll Power, Infra Majors to Battle it Out at Coal Auction Adani Power is in race for all six coal blocks reserved for the power sector in the upcoming auction of 23 operational mines while Jindal Steel & Power is eyeing four, sources said. Companies8 lllllllllllllllllllllllllllllllllllllllllllllll E-tailer FirstCry Raises $26m as Valiant Capital Chips in Baby care products e-tailer FirstCry has raised $26 million in a fourth round funding led by San Francisco-based fund Valiant Capital Partners. Existing in- vestors too participated in the round. Companies12 Inside story The Centre managed to outfox Dalal Street trad- ers and arbitrageurs in the CIL sale by keeping the precise sequence and timing a secret.16 GOVT MAY SELL 5% MORE16 Govt Beats Traders at Their Own Game A New Identity Corporate identity to align with new management’s thinking Design thinking, automation, big data are some of the themes New identity and strategy to be launched in April this year Infosys 3.0 is being removed from website and other literature A brand is more than a logo...it’ s the basis for a relationship between the company and its customers. So by rethinking its branding, Infosys is implicitly rethinking its relation- ship with its customers ROHIT DESHPANDE Professor , Harvard Business School PSBs MAY TAP BONDS FOR TIER-II CAPITAL PAGE 17 RSS chief Mohan Bhagwat on Sunday said India’s di- versity is to be celebrated and that no one should be subjected to persecution because of their different ways of worship or dissimilar traditions.2 Celebrate Diversity: Bhagwat ANIRBAN BORA Waiting for Outcome Shares of Reliance Infrastructure, which supplies power to Delhi, dropped over 3% while the Tata Power shares tumbled 7.7% Later, these cos rallied after Arvind Kejriwal resigned as Delhi chief minister The day AAP won the trust vote in early Jan 2014, Sensex declined 250 points Shares of pvt discoms fell after Arvind Kejriwal announced audit of these cos last year 27887.9 JAN 2, 2015 29182.95 JAN 30, 2015

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THE ECONOMIC TIMESWWW.ECONOMICTIMES.COM

BATTLE FOR DELHI HOTS UP AS BIG GUNS BOOMLet’s accept that I am lucky, but you have saved money. If Modi’s luck is benefitting the people, what can be more fortunate?NARENDRA MODI, Prime Minister

While one party has a pracharak, who only does prachar, the other just has a dharnebaaz, who is busy holding dharnasSONIA GANDHI, Congress President

AAP supporters abroad are making a big contribution in mobilising support and much-needed funds for the party

DelhiDecides

MUMBAI | 22 PAGES | .̀ 3.00 OR .̀ 6.00 ALONG WITH THE TIMES OF INDIA MONDAY, 2 FEBRUARY 2015

PURE POLITICS��2,3,4

BENNETT, COLEMAN & CO. LTD.

[email protected]

New Delhi: And now, fromthe banner that deliveredsuch political blockbustersas Ghar Wapsi and Love Ji-had comes a special releasefor February 14, observed bysome as Valentine’s Day.From all accounts, it will bea day to remember. And ifyou think you’ve seen thismovie before, remember,there are no new stories, justthe same old ones with bet-ter special effects.

Protests by the Hindutvabrigade have been virtuallyinstitutionalised as part ofValentine’s Day, but this willbe the first since the advent

of the BJP-led government atthe Centre. The Hindu Maha-sabha, however, says it willmark the occasion differ-ently this time — by welcom-ing inter-religious coupleswith open arms, even offer toget them married in their of-fices. Just one catch — thenon-Hindu partner wouldneed to “return home”, alsoknown as Ghar Wapsi.

Prem Vivah Diwas (LoveMarriage Day), as February

14 has been dubbed, is alsopart of Ghar Wapsi, accord-ing to Akhil Bharatiya Hin-du Mahasabha presidentChandra Prakash Kaushik.

“The Ghar Wapsi of theMuslim/Christian partnerwill be done an hour beforethe wedding. For that we areasking couples to inform us aday before so we can make ar-rangements,” said Kaushik.

Test of Love for Couples��20

Hindu Mahasabha’s Valentine for Feb 14Outfit to organise inter-religious weddings, but after reconversion of non-Hindu partner

Pankaj Mishra & Jayadevan PK

Bengaluru: Infosys, striving to regain its sta-tus as the bellwether for India’s over $118-bil-lion IT sector, is preparing to rebrand itselfunder its first non-founder CEO, Vishal Sikka,and mark a break from strategies perceived tohave cramped the company’s growth.

The country’s second-largest IT firm is inadvanced talks with two US brand consulting

firms — Wolff Olins and RothPartners — to explore a freshbrand identity and position-ing, according to three peoplefamiliar with the discussions.

“The idea is to do away with‘Infosys 3.0-Building Tomor-row’s Enterprise’ and come upwith something more in linewith the new management’s

thinking. Infosys 3.0 is already being removedfrom the website and other literature theyhave,” one of them said, seeking anonymity.

Since it was founded over three decades ago,Infosys’ iconic founders led by NR NarayanaMurthy have built a global brand that stoodfor corporate ethics and quality software.

Customers Paid Premium Due to Branding��10

Vishal Sikka Now MakingInfosys in His Own ImageRopes in Wolff Olins & Roth Partners to rebrand software giant

Shibulal hadlaunched theInfosys 3.0strategy in2011 to tapemergingtechnologies

[email protected]

Mumbai: Aditya Birla Group Chair-man Kumar Mangalam Birla has stout-ly defended his group against allega-tions of wrongdoing in the allocation ofcoal blocks, explaining out that he andhis group had pursued legitimate busi-ness interests. In a letter to about120,000 Aditya Birla Group employees,Birla also said the group had nothing todo with the cash that was found by probeagencies in the premises of one of its of-fices in Delhi in October 2013. The letterwas sent on Saturday.

Elaborating on his efforts to obtaincoal blocks for Hindalco, Birla said hisactions were in the interests of the com-pany and its shareholders. “In 2005,Hindalco’s projects were seeking coalallocation and the same was denied de-spite its valid claim. I, as the non-execu-tive chairman of the company, did whatI thought was right and what was in thebest interest of the company and itsshareholders, i.e., to represent to thethen coal minister (who was also theprime minister at the time) and the coal

secretary highlighting the merits ofour claim,” he wrote.

“We pursued our legitimate businessinterest in the most appropriate way wecould. I am confident that our investigat-ing agencies and judicial systems willsee through the divide between the legit-imate and illegitimate,” Birla added.

Birla’s letter touched upon the discoveryof cash in the offices of one of the groupcompanies last year and said it had noth-ing to do with any group entity.

Letter Exhorts Staff to Stay Focused ��20

The letter comes a few days after CBI beganprobe against Hindalco over the allotment of Talabira I coal block

Writing In DefenceBIRLA WRITES TO HIS120,000 employees, says neither he nor any other group offi cial has done any wrong to obtain coal blocks

FORMER PM MANMOHAN Singh, his principal secretary TKA Nair and Birla have already been questioned in connection with Talabira II

Kumar Mangalam Birla, Chairman, Aditya Birla Group

The good part of this experience has been that it has tested our resilience, it has

reaffirmed the faith of our shareholders in us

IN BLACK AND WHITE Kumar Mangalam Birla defends group against charges of wrongdoingin allocation of coal blocks, says group companies have nothing to do with cash recovered

FAITH IN SYSTEM

Iam confident that our in-vestigating agencies and judi-cial systems will see throughthe divide between thelegitimate and illegitimateKUMAR MANGALAM BIRLA Chairman, Aditya Birla Group

Birla Chief Writes to Staff, SaysNo Illegality in Coal Allocation

Gaining CurrencyIN-PRINCIPLE nod from regulators after a meeting on Dec 24

UNION BUDGET expected to set the tone for IFC

FEMA AMENDMENTwill be taken up subsequently for a full-blown IFC

FINANCE MINISTRYin favour of operationalising IFC by April ’15

TO BEGIN WITH,activities possible within existing law will be explored

Keeping FiscalGoalposts Intact

Govt keen on keeping fi scaltargets unchanged

Could help get Indiaa ratingupgrade

Would help RBI’s monetary easing

Pick-up in growth to helprevenues

Aggressive & timely selloff could boostrevenues

Low crude prices tohelp containsubsidies

Directtransfers to helprationalise spending

Fiscal Consolidation Plan

There Is Room To Step Up Public Spending

FY15

4.1%of GDP

FY16

3.6%of GDP

FY17

3.0%of GDP

Spending DetoursWon’t Alter Govt’sFiscal Road MapModi Sarkar feels

indiscipline may hit

credit rating & RBI’s

monetary easing

[email protected]

New Delhi: The Modi govern-ment is veering around to theview that it needs to stick close-ly to the road map on fiscal con-solidation, resisting the grow-ing clamour to raise publicspending to boost growth, be-cause indiscipline on this frontcould cost it in terms of creditratings and possibly interruptthe process of monetary policyeasing that was kicked off bythe central bank mid-January.

Ahead of theFebruary 28budget, sectionsof the govern-ment thereforefavour creatingspending space

to boost growth within the cur-rent framework that seeks tonarrow the fiscal deficit to 3%of GDP by FY17.

Under the current timeline,the government has to shrinkthe fiscal deficit to 4.1% of GDPthis year, 3.6% in the next and3% in the one after that. Anychange would mean pushingthe 3% milestone beyond FY17.

The mid-year economic re-view had suggested that publicspending was required to boostinvestment as the private sec-tor wasn’t in a position to pumpin the funds needed.

Better to Stay the Course��20

PUBLIC INVESTMENT VIA OTHER MEANS

Acore team of

top officials is

sequestered

deep in North Block,

working feverishly to pre-

pare the budget to be pre-

sented on Feb 28. ET pro-

files the men and women

behind the Budget.��17

Meet theBudget Team

Sugata Ghosh & Reena Zachariah

Mumbai: All financial market regula-tors have agreed to lay down the rules toenable India’s first international financecentre to take off in Gujarat by April.

At a meeting on December 24, officialsfrom RBI, Sebi and insurance regulatorIRDA discussed the contours of the pro-posed regulations that will pave the wayfor dealings and settlement in foreigncurrency within the international fi-nance centre (IFC) that will be housed atthe special economic zone of the Gujarat

International Finance Tec-City — or GiftCity — that New Delhi and Gujarat wantto design as a global financial serviceshub to win back some of the financialbusinesses that have migrated to Dubaiand Singapore.

“To begin with, regulators will explorewhat all activities can be carried outwithin the existing laws and withoutamending Fema (Foreign Exchange Man-agement Act). The next step would be toroll out regulations for a full-blown IFC,”said a person, who attended the meeting.

IFC Originally Envisaged in Mumbai��10

Gujarat to Gift Finance Centre by AprFinancial market regulators set to lay down rules for international finance centre at SEZ

[email protected]

Mumbai: BJP’s seeming nervousness overthe outcome of the upcoming Delhi elec-tions is rubbing off on Dalal Street too.Though the state’s election result is seenhaving little impact on the political equa-tions nationally, brokers and analysts saidan Aam Aadmi Party (AAP) victory overBharatiya Janata Party (BJP) may not go

down well with the market.AAP and BJP are being tout-ed as the close competitorsin the Delhi elections.

Stock market participantsexpect a selloff in the near-term if AAP beats BJP in theelections as the Arvind Kej-riwal-led party is perceivedby the market of being in fa-vour of populist policies.

But any correction is unlikely to be deep asinvestors are betting on a pro-market UnionBudget later this month. “Indian marketsare likely to react negatively if AAP winsthe Delhi elections as BJP has not lost anystate elections since its great victory in May2014,” said Saurabh Mukherjea, CEO-institutional equities, Ambit Capital.

Poll Shows AAP is Leading��21

Delhi KeepsDalal Street onTenterhooks

AAP win may lead to selloff

even though correction may

not be too deep, say players

Electionoutcomewould be anindicator ofwhether theModi wave isstill strongor receding

AAI to Bid for Proposed New Airport in GoaAirports Authority of India has decided to

bid for the new facility that’s planned for

Goa. This is the first time that AAI will be

pitting itself against competition in build-

ing new airports in India.

Companies��7

lllllllllllllllllllllllllllllllllllllllllllllll

Power, Infra Majors toBattle it Out at Coal Auction Adani Power is in race for all six coal

blocks reserved for the power sector in

the upcoming auction of 23 operational

mines while Jindal Steel & Power is

eyeing four, sources said.

Companies��8

lllllllllllllllllllllllllllllllllllllllllllllll

E-tailer FirstCry Raises $26mas Valiant Capital Chips inBaby care products e-tailer FirstCry has

raised $26 million in a fourth round

funding led by San Francisco-based fund

Valiant Capital Partners. Existing in-

vestors too participated in the round.

Companies��12

Inside story

The Centre managed to

outfox Dalal Street trad-

ers and arbitrageurs in

the CIL sale by keeping the precise

sequence and timing a secret.��16

GOVT MAY SELL 5% MORE��16

Govt Beats Tradersat Their Own Game

A New IdentityCorporate identity to align with new management’s thinking

Design thinking,automation, big data are some of the themes

New identity and strategy

to be launched in April this year

Infosys 3.0 is being removed from website and other literature

A brand is more than a logo...it’s the basis for a relationship between the company and its customers. So by rethinking its branding, Infosys is implicitly rethinking its relation-ship with its customers

ROHIT DESHPANDEProfessor, Harvard Business School

PSBs MAYTAP BONDSFOR TIER-IICAPITAL��PAGE 17

RSS chief Mohan Bhagwat on Sunday said India’s di-

versity is to be celebrated and that no one should be

subjected to persecution because of their different

ways of worship or dissimilar traditions.��2

Celebrate Diversity: Bhagwat

ANIRBAN BORA

Waiting for Outcome

Shares of Reliance Infrastructure, which supplies power to Delhi, dropped over 3% while the Tata Power shares tumbled 7.7%

Later, these cos rallied after Arvind Kejriwal resigned as Delhi chief minister

The day AAP won the trust vote in early Jan 2014, Sensex declined 250 points

Shares of pvt discoms fell after Arvind Kejriwal announced audit of these cos last year

27887.9JAN 2, 2015

29182.95JAN 30, 2015