the effect of print ad of chic-boysss

7/28/2019 The Effect of Print Ad of Chic-Boysss

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The Effect of Print Ad of

Chic-Boy to selected DeLa Salle University-Dasmarinas Students.

Bitana, JonielitoDe Guzman, Francis

Masangcay, Von

Mejia, CarloMercado, KristofferRoraldo, Ian


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Company OverView

Chic-Boy is a new trademark andbusiness model ofPier One Bar andGrill Holdings Corporation, the

company behind the successful Pier OneBar and Grill restaurant chain in thePhilippines.


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Chic-Boy opened its first Dine- In store lastMay 5, 2010 and began offering its Dine-In

store concept for franchise

Customers have a unique, individualresponse to the needs and wants that the

environment allows us to have. This appliesto all elements of our lives. Including howand when we choose to eat food. Filipinoslove to find reasons to gather and celebrate.


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Statement of the Problem

This study is focused on understanding the influence of print ad ofChic-Boy on consumers buying decision. Specifically, the studyseeks to:

How does allowance affect consumers buying decision?

How does the ambience affect consumers buying decision?

How does customer treatment Affect consumers buyingDecision?

How does store display and presentation of products affectconsumers buying decision?

How does a promotional tool affect consumer buying decision?


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Research Objectives

To determine the effect of allowance toconsumers buying decision?

To determine the effect of ambience toconsumers buying decision?

To determine the effect of consumers buyingDecision?

To determine the effect of store display andpresentation of products to consumers buyingdecision?


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IndependentVariable:Selected DLSUD

Student

DependentVariable:

AllowanceAmbience

Customer TreatyProduct DisplayPromotional tool

KnowledgeAwareness


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Review of Related Literature

Product Promotion

is an action taken by a companysmarketing people with intention ofencouraging the sale of a good or service

to their target market. It is also usedspecifically to refer to a particular activitythat is intended to promote the business,product or services.


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Buying Decision

Is a series of choices made by a consumerprior to making a purchase that beginsonce the consumer has established a

willingness to buy.


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Brand Awareness

It is also the degree to which consumersprecisely associated the brand with thespecific product. And expressed usually as

a percentage of target market, brandawareness is the primary goal ofadvertising in the early existence of theproduct introduction.


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Brand Image

It can be defined as a unique bundle ofassociations within the minds of targetcustomers. It signifies what brand presentlystands for. It is asset of beliefs held about a

specific brand. In short, it is nothing but theconsumers perception about the product. Itis the manner in which a specific brand ispositioned in the market.


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Methodology

Research Locale

This research will focus on the effect of Print ads ofChic-boy to selected De La Salle University-Dasmarinas Students buying decision, specifically tothose of the students, who spend their allowance inbuying foods that can satisfy their cravings.

The students who will be surveyed will be comingwithin the vicinity of DLSU- D.This is expected to bedone for a maximum period of 1 week.


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Methodology

Research Design

The researchers will conduct a

descriptive and quantitative method ofresearch and are planning to gather datafrom the respondents by conducting asurvey with open ended questions todetermine the effect of Print ads of Chic-boy to selected De La Salle University-Dasmarinas students buying decision.


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Methodology

Production and Sampling Design

The researchers will more likely to

determine the effect of Print ads of Chic-boyto selected De La Salle University-Dasmarinas Students buying decisionThisresearch will consist of 100 respondents,

which will be surveyed. They will be the onewho will help the researchers to determinewhether print advertising affects the buyingdecision of the students of DLSU- D.


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Methodology

Instrumentation and Data Gathering

The researcher will use questionnaire methodof collecting data. The information that wascollected in the survey came from the givenquestionnaires. The survey questionnaire is awritten document that will contain the set ofquestions that is related to the research,which is students buying decision, that aregiven to the selected set of respondents forthem to answer it.


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Methodology

Expected Result

At the end of this study, the researchersare expecting to gather data that wouldlet the researchers achieve their desiredgoals. The researchers also hopes that

they will be able to know how printadvertisements for Chic-Boy affects thebuying decision of the selected studentsof DLSU- D.


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Ambience


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the effect of print ad of chic-boysss

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