the effectiveness of infographics · 19/07/2018 · infographics are “liked” and “shared”...
TRANSCRIPT
ThE EfFeCtIvEnEsS OfInfographics
of the information the human brain processes is visual
90%10%
of what they
Hear
of what they
Readof what they
See & Do
Infographics are “liked” and “shared”3x more than any other form of content
Publishers featuring infographics experienced traffic growth that was
12% faster than those not using infographics
more likely to be read than text articles
30xInfographics are Content that incorporates colors can help increase reader
A strong intro - Your readers need some content to help them understand what
they’re about to read
The story your infographic is conveying will carry the theme and message or topic you want to share with your readers
Stats should be valuable, relevant, and accurate; be sure to give credit to your sources
Stick with a few colors and fonts that will help evoke a certain feeling while
maintaining readability
Graphics and images should support the information you are sharing;
Choose them carefully
Your Brand - Infographics are great for increasing brand awareness, as well as generating leads, new sales, and more
Content first, Graphics second
www.123shoot.com | 678.442.1825 | [email protected]
Approximatelyof people are
Visual Learners
65% People remember
20%People remember 80%People remember
ReTeNtIoN
EfFeCtIvEnEsS
CoMpOnEnTs
ThE BoTtOmLine
WwW.123ShOoT.CoM | 678.442.1825 | [email protected]
80%attention span over