the emerging mass of medium augmented
DESCRIPTION
Presentatie van King Yiu Chu van Layar tijdens the Cross Examination bij Cooper + Cross op 17 maart 2011.TRANSCRIPT
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The Emerging Mass Medium of Augmented King Yiu ChuAR Strategist
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Mobile augmented reality leaderFounded in Juni 2009Based in AmsterdamVC funded60 people worldwide
Introduction Layar
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What is Layar?Browser Player
1.400.000 active users1.800 layers
Thousands of developers & companies
Publishing Platform
AR view SDK for your
iphone app
Launched january 2011
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uses ALL capabilities of the mobile phone
Hardware:
CameraGPSCompassGyropscoopAccelerometer3D graphics
Layar
Features:
MapsAudioVideo CallsSMSE-mail
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© 2010, Layar B.V.
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Augmented Reality as a mass medium
1994 Browse the web
•“History repeats itself”
Late 90’sBrowse the web
“on the go”
June 2009Browse the world
around you
Location based servicesApp stores
Smartphones
NetscapeAmazonHotmail
AR on Mobile
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AR is expressive
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Uninvited Art exhibition, MoMA
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AR is informative
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3/6
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AR is playful
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AR is playful
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© 2010, Layar B.V.
Outside Inside (incl sound)
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© 2010, Layar B.V.
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AR is social
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AR is commercial
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© 2010, Layar B.V.
Splinter Cell by Muzar
http
://w
ww
.muz
ar.o
rg/
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AR reveals the past...
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Historic Market St. in SF
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© 2010, Layar B.V.WTC
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Berlin wall by Hoppala
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...and the future
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Markethall by NAI/in10
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Need help?
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The Layar ecosystem
layar usersDevelopers Content
Suppliers
DeviceManufacturers
Creative Agencies
Operators
Brands
Publishers
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layar usersDevelopers Content
Suppliers
DeviceManufacturers
Creative Agencies
Operators
the
Brands
Publishers
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layar usersDevelopers Content
Suppliers
Creative Agencies
Brands
Publishers
DeviceManufacturers
Operators
distibution of Layar
available available available
Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian
available
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layar usersDevice
ManufacturersOperators
Brands
Publishers
Developers ContentSuppliers
Creative Agencies
Layar
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So how do we
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Ever did a
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If you did...
it’s the same flow.
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social marketeer
layer production
> 50 LPN Membersworldwide
Layer Owners
BrandsPublishersEnthusiastsArtistsScientists
Designers
Artists &Writers
Creative Director
Designers
Users
DevelopmentCreative input Content
+ thousands of developers
worldwide
5/6
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Next Steps
• Download Layar and experience the top 10 layers
• Hook up with a Developer http://site.layar.com/create/partner-network/
• Create kick *ss AR concepts