the emilia-romagna agro-industry cluster and the fruit and vegetable chain alessandro zampagna
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The Emilia-Romagna agro-industry cluster and the fruit and vegetable chain Alessandro ZAMPAGNA Centuria RIT – Romagna Innovazione Tecnologia General Manager Adriatic Danubian Clustering Sofia , 15 June 2011. Emilia-Romagna and the cluster concept - PowerPoint PPT PresentationTRANSCRIPT
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The Emilia-Romagna agro-industry cluster and The Emilia-Romagna agro-industry cluster and the the fruit and vegetable chainfruit and vegetable chain
Alessandro ZAMPAGNAAlessandro ZAMPAGNACenturia RIT – Romagna Innovazione TecnologiaCenturia RIT – Romagna Innovazione Tecnologia
General ManagerGeneral Manager
Adriatic Danubian ClusteringAdriatic Danubian Clustering
SofiaSofia, 15 June 2011, 15 June 2011
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1.1. Emilia-Romagna and the cluster conceptEmilia-Romagna and the cluster concept
2.2. The role of cooperatives in The role of cooperatives in Emilia-Romagna agrofood clustersEmilia-Romagna agrofood clusters
3.3. The fruit and vegetable chain in Emilia-The fruit and vegetable chain in Emilia-RomagnaRomagna
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1. Emilia-Romagna and 1. Emilia-Romagna and the cluster conceptthe cluster concept
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NOT top-down planning
But
Self-originated and self-sustaining concentration of enterprises
Fostered by local specialised services and funding
The local government does not “create” clusters but helps the start-up and growth of the cluster through a support system
composed of funding and especially services
Cluster creation and developmentCluster creation and development
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NOT a simple concentration of food processing enterprises
But
COMPLETE FOOD CHAIN SEGMENTS
MACHINERY AND SERVICES
INTEGRATION
COMMON ROOTS
Agrofood agroindustry clusterAgrofood agroindustry cluster
• On a national level, Emilia-Romagna represents 15% of the sector
• 50 billions € (3,2% GDP)
• > 100,000 employed
• All food chains: pasta, meat, fruits and vegetables, sugar, wine, seeds, etc.
• Traditional and industrial production of typical food products: eg. Parmesan cheese, parma ham, vinegar, etc.
• Over 20 DOP and IGP
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The Emilia-Romagna Food ClusterThe Emilia-Romagna Food Cluster
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- Tradition of artisan businesses within rural households.
- Extensive networks between small businesses (farms, producers, distributers) leading to a high degree of flexibility.
- Very high concentration of production of agricultural machinery, and industrial and food product packaging machinery
- Close cooperative relationships between SMEs, and large cooperative system
- Large-scale research institutes based in 4 local universities (Bologna, Ferrara, Modena, Parma). Cooperation in research among industry, government through integration of small-scale agro-food research institutes.
The Emilia-Romagna Food ClusterThe Emilia-Romagna Food Cluster
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2. The role of cooperatives in 2. The role of cooperatives in Emilia-Romagna agrofood clustersEmilia-Romagna agrofood clusters
Emilia-Romagna agricultural gross product amounts at 4,000 millions Euro.
More than 50% of the agricultural produce is managed by cooperatives.
Cooperatives have had a primary role in the development of the cluster.
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Agricultural Coops in Emilia-RomagnaAgricultural Coops in Emilia-Romagna
FIRST-GENERATION COOPERATIVES
• «Defensive» objectives: to protect members from market risks and to reduce costs through scale economies• “Decision Centre”: Board of Directors, composed of farmers, and Assembly «one head one vote"• Evolution: Difficulties in maintaining margins Develop new higher valued added activities along the chain (new-generation cooperatives) Mergers or alliances to obtain greater scale economies
How Coops were bornHow Coops were born
NEW-GENERATION COOPERATIVES
• «Offensive strategy»: scale economies in activities closer to the consumers (processing, logistics, marketing), in order to get more value added. They try not to sell commodities but higher-value products.
• Complete vertical integration, to obtain control of the whole chain.• Or strategic alliances with companies (even non coops) with synergic expertise.
The evolution of CoopsThe evolution of Coops
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3. The fruit and vegetable chain in 3. The fruit and vegetable chain in Emilia-RomagnaEmilia-Romagna
Case study 1: OrogelCase study 1: Orogel
40 Years ago
Surplus of vegetables production from cooperative members
Innovation
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Case study 1: OrogelCase study 1: Orogel
PIU’ GUSTO AL BENESSERE
Case study 1: OrogelCase study 1: Orogel
fibre-rich
low fat content
fibre rich
high content in vitamins and anti-oxidants
Product diversification
Case study 2: OrogelCase study 2: Orogel
Market diversification: not only F&V
Case study 2: OrogelCase study 2: Orogel
219,000 tons, turnover 500Mn € first Italian-owned group in frozen
food
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Case study 2: Almaverde BioCase study 2: Almaverde Bio
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Case study 2: Almaverde BioCase study 2: Almaverde Bio
Almaverde at the start: going organic
Traceability
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High added-value products
Case study 2: Almaverde BioCase study 2: Almaverde Bio
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Case study 2: Almaverde BioCase study 2: Almaverde Bio
The alliance with other companies for wider
range of products
More service: the organic take-away
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Case study 2: Almaverde BioCase study 2: Almaverde Bio
Almaverde today: Turnover 29.4 million € in 2010
increase by 12.4% compared to 2009
Case study 2: Almaverde BioCase study 2: Almaverde Bio
To foster internationalisation of fruit and vegetable To foster internationalisation of fruit and vegetable cluster companies in the Mediterraneancluster companies in the Mediterranean
A bridge between the fruit and vegetable cluster and the A bridge between the fruit and vegetable cluster and the MediterraneanMediterranean
Case study 3: MFCCase study 3: MFC
27 Italian companies (in majority from Emilia-Romagna) in 27 Italian companies (in majority from Emilia-Romagna) in
different businesses of the fruit and vegetable cluster, have different businesses of the fruit and vegetable cluster, have
decided to cooperate in order to promote their activities in the decided to cooperate in order to promote their activities in the
Mediterranean:Mediterranean:
Fresh fruit and vegetable production and marketingFresh fruit and vegetable production and marketing
PackagingPackaging
MachineryMachinery
ServicesServices
Case study 3: MFCCase study 3: MFC
M.F.C. offices
MFC Italy
MFC Egypt
MFC Tunisia
MFC Turkey
MFC Russia
Case study 3: MFCCase study 3: MFC
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Thank you