the english uk management conference€¦ · • economic improvements in source markets ... •...
TRANSCRIPT
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The English UK
Management ConferenceThursday 9 - Friday 10 March 2017
English UK | conferences #eukconference
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The changing face of UK ELT
Sarah Cooper, Chief Executive English UK
English UK | conferences #eukconference
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Change…the only constant
English UK | conferences #eukconference
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Or…..
English UK | conferences #eukconference
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ELT market overview
• Sector development
• Global source markets
• Destinations
• Key source markets for the UK
• UK provision
English UK | conferences #eukconference
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Samuel’s slide 2 from first presentation
English UK | conferences #eukconference
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Samuel’s slide 4 from second presentation
English UK | conferences #eukconference
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Samuel’s slide 5 from first pres
English UK | conferences #eukconference
![Page 9: The English UK Management Conference€¦ · • Economic improvements in source markets ... • Conversation with native speakers ... Slide 1 Author: Helen Created Date: 3/14/2017](https://reader033.vdocument.in/reader033/viewer/2022060515/5f8e62e3c93460477262a14c/html5/thumbnails/9.jpg)
Samuel’s slide 6 from first presentation [map]
English UK | conferences #eukconference
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Samuel’s slide 6 from second presentation
[map]
English UK | conferences #eukconference
![Page 11: The English UK Management Conference€¦ · • Economic improvements in source markets ... • Conversation with native speakers ... Slide 1 Author: Helen Created Date: 3/14/2017](https://reader033.vdocument.in/reader033/viewer/2022060515/5f8e62e3c93460477262a14c/html5/thumbnails/11.jpg)
Behind the data
• Demand for English cooling down
• Visa policies
• Source market issues
• Currency
• Scholarship
• Terrorism
• Brexit
English UK | conferences #eukconference
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How do markets respond?
• Competitive edge
• More packaging
• More cooperation
• Innovation
• Pricing
• Mergers and acquisitions
• Vertical integration
• More joint activity
English UK | conferences #eukconference
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How is the UK doing?
• Demand picking up
• Impact of marketing activities
• Economic improvements in source markets
• Trumpery
• But…
• Indigenous development
• Brexit
• TNE
• Marketing media?
English UK | conferences #eukconference
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How are we innovating?
• Product: reason for learning changing
• Packaging: added value
• Customer experience
• Pricing
English UK | conferences #eukconference
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Some case studies
• Family programmes
• PALS
• English plus
• Authentic interaction courses
English UK | conferences #eukconference
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Family programmes
• Separate lessons
• Afternoon activities
• Day trips
• Range of accommodation
English UK | conferences #eukconference
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PALS
• Volunteer programme with local teenagers
• Accompany international students
• Attend evening events
• Support staff
• Promote integration of international students
English UK | conferences #eukconference
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English Plus
• Documentary film making
• 30 hours split 50/50
• Functional relevant language learning
• Workshop
• Outcome: a short film
English UK | conferences #eukconference
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Authentic interaction
• Conversation with native speakers
• Theme based
• Excursion oriented
• Linguistic review
English UK | conferences #eukconference
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What now?
• Think outside the box
• Give the customer what they want
• Invest in resources
• Walk the customer through your door
English UK | conferences #eukconference
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Thank you!
Any questions?
English UK | conferences englishuk.com