Bedgood&Assoc. Real Estate Group

Essential Marketing Strategy

Consistent | Available | Professional

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Each day begins and ends with one goal in mind: to expert-

ly assist our clients so that they can complete what will

probably be one the most important and expensive deci-

sions of their life...buying or selling their home.

For Sellers, we consistently seek out the most innovative

and forward thinking tools in order to expose our listings to

the greatest number of potential buyers. We are deter-

mined to sell as quickly as possible, for the best terms pos-

sible, and for as little stress to our clients as possible.

For Buyers, we employ proven and successful strategies to

be sure that our clients' offer is accepted first and fast. We

apply the best negotiating techniques available.

You are the most important part of our business day and

we are determined to do what it takes to make you feel

empowered to make the most intelligent decision possible.

We only plan for one thing, Your Success.

Our Promise

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About William

As a Georgia native, I grew up submersed in a wide array of

architectural styles and designs. From the classically Geor-

gian homes in Savannah to the sleek modern high rises in

Atlanta, I have spent the last 14 years building a wealth of

knowledge as a Realtor and design enthusiast.

As a resident of Atlanta, I have watched as our city has trans-

formed before our eyes. I am intimately familiar with each

neighborhood within Atlanta and I am a Beltline property

specialist.

Our team supports you through the closing, and beyond. We

apply proven strategies to get your offer accepted and we

utilize innovative marketing plans to sell your home with

YOUR best terms in mind. William Bedgood

Bedgood&Associates Real Estate Group

Founder/Owner

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About Jesse

I was born and raised in Georgia and after graduating

from Georgia Southern University, I spent several

years travelling and working abroad. Now, as I return

to my roots in Atlanta, I have joined the

Bedgood&Associates team to combine my passion for

both real estate and marketing.

My goal is to provide you with the best level of cus-

tomer service while guiding you through one of the

most important transactions you will make.

Jesse Loughman

Bedgood&Associates Real Estate Group

Executive Assistant

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14 Years

7 Years

William Bedgood has 14 Years in the

Real Estate Industry

The typical agent has only 7 years of

experience

Our Success

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Our Success

We understand that selling your home can be stressful. We are here to help

you navigate, negotiate, and reach your bottom line. We have outperformed

the Atlanta region in List Price against final Sale Price, averaging 3%

more than our competitors.

*Data from Zillow.com

98.4% of List/Sales Price

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95.3% of List/Sales Price

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Our Success

Bedgood &Assoc. goes from listing to under contract 66

days faster than the typical house on the market in

Atlanta.*

*Data from Zillow.com

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“William is a needle in the haystack. He treats his clients

with utmost professionalism and respect. I have used

him as both a buyers agent and a sellers agent and both

time he has saved me thousands of dollars…”

- Johnny, Juniper Street

“He keeps his finger on the pulse of the city and really

knows the intown market! William is a great realtor and

helped put us in the condo of our dreams!”

- Ben & Kelby, Myrtle Street

Testimonials

“William's work ethic and willingness to go WAY above and beyond make him the only choice in the Atlanta real estate market. William is honest, patient, incredibly kind and one of the friendliest individuals I have ever met. I would wholeheartedly recommend William Bedgood to anyone considering buying or selling a home in the Atlanta area. I guarantee that you will not be disappointed!”

- Jennifer, Juniper Street

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“ My first-time home buying experience a great one, but perhaps

the highest words of recommendation I can offer are these: when I

eventually sell this home and move onto the next one, there is no

question in my mind that I will rely on William to find the perfect

buyer for my place, and the next perfect place for me.”

- Cooper, North Ave.

“I recommend William because he is not only a pleasure to work

with but he is there every step of the way.”

- Gregory, Wylie St.

Testimonials

“He was outstanding in communicating with me during the whole process. The years of experience in the real estate industry show with his knowledge. I highly recom-mend using him for any home you would like to purchase.”

- Chance, Center Pointe Dr.

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Selling Your Home

Do you want to beat the Atlanta market?

We have the tools and the expertise necessary to sell your home quickly and in YOUR favor.

We consistently outperform the Atlanta market and have utilized this technique for over $4,000,000 in net listings and sales for 2014.

This presentation will show

you why we rank among the

top 20% in sales at Keller

Williams Realty Intown

Atlanta.

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Price

There is a common misconception that the agent sets the price and because of this,

many sellers are tempted to list their home with the agent who quotes the highest

number. Although the high number is tempting for most sellers, unfortunately many

homes never get to the closing table. One thing to remember is that neither the agent

nor the seller set the price of your home; that is done by the market. Pricing your

home to reflect the market is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

No amount of marketing can sell an overpriced home.

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Appraisal

The most effective method of pricing your home is to have a professional

appraisal. Benefits of having a professional appraisal:

A trained third party professional will give you an opinion of the market value of your home.

You are positioned to quickly recognize and respond to a market offer.

If you are challenged by a low lender’s appraisal of your home once you are under contract,

you are able to position yourself to challenge that appraisal leaning into maintaining your

higher contract price. A lender will consider a well-known appraisers valuation - they will not

consider an estimate provided by a real estate agent.

In Real Estate time is critical. By listing your home at close to fair market value, you can utilize

the first few critical weeks in the listing and marketing process. Agents are reluctant to suggest

a price reduction in the early stages of the marketing process, which in turn loses you valuable

time.

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Condition

The old adage goes: “An ounce of prevention can save a pound of cure”.

And when it comes to your home, even small repairs and staging can pay dividends at the

closing table. We want buyers to focus on how they would live in your home not what they

would have to repair. Discovering and repairing problems early in the marketing process

places you in control, eliminating the stress of making repairs on the buyer’s

schedule. Having your house in move-in condition also helps you avoid

delays to closing and demonstrates to buyers, agents and the buyer’s home

inspector that your house has been very well maintained.

Additionally, your house will stand out from the competition as a better

value and command a higher price. We will also recommend trustworthy, professional con-

tractors to address any repairs that are needed. You have the ability to command a high-

er asking price, and substantiate it, when your home is in top condition.

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63% of buyers would pay for a house

that was move-in ready.

In a recent poll 87% of respondents said that

home presentation makes a difference in

most sales.

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Condition

HOME STAGING

Now that the home has been inspected and any repairs that are necessary

have been made, we will shift the focus to the staging of your home. As we

know, first impressions are important and creating a environment that sets

the scene for a buyer to imagine themselves in the home is crucial. Staging is

positioning the home to appeal to the psychological needs of buyers by creat-

ing a series of impressions that build an emotional connection to help buyers

picture their daily life in the home.

Well staged homes look

better, photograph better,

show better and sell

faster than non-staged

homes.

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Having been in the industry for over 14 years, we have fine tuned and expanded on what it takes to sell your home under

the best terms possible.

Bedgood&Associates uses a multi-tier, 4 part marketing platform:

Online Presence

Branding Your Home

Social Media Outreach

Quality Customer Care

Marketing

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Branding Your Home

We employ professional photography to showcase your property. This is the most im-portant step in encouraging other agents to

suggest your home to potential buyers, and to compel a buyer to ask to see your home.

Your property information and custom pho-tography will be entered into GAMLS and

FMLS. These listing services will notify hun-dreds of local real estate agents that your

property is ready to be shown.

If your property allows signage, then a post sign will be installed complete with our

personal contact information.

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Our Facebook property list-ings have been viewed up to

15,000 times by local, inter-ested, potential buyers.

Social Media Outreach

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Social Media Outreach

1. We host an Instagram account which will feature your prop-erty, reaching potentially thousands of potential buyers.

2. We maintain a LinkedIn profile with over 500+ connec-

tions whom we regularly share our listings with.

3. We host a Pinterest account which is solely for the purpose of attracting other professionals who share a common interest in housing, architecture, and design. This also gives us yet an-

other avenue to directly advertise your home.

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Online Presence

Your Home will be shared on hundreds of sites including:

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Customer Care

As Realtors with Keller Williams Realty, we utilize electronic document preparation and electronic docu-ment signatures to expedite all aspects of the contract

process, saving you valuable time.

Bedgood&Associates provides a full list of vetted, trusted, local, vendors which a seller or a buyer

can take advantage of.

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Keller Williams

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Thank you for taking the time to review our prelisting

presentation. We look forward to working with you and deliv-

ering the best customer experience with YOU mind.

Call us today to find out how you can implement our proven

Essential Marketing Strategy to outperform the Intown Atlan-

ta Real Estate market.

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621 North Ave NE

Suite #C-50

C. 912-412-5517

williambedgood@gmail.com

www.WilliamBedgood.com

William Bedgood

Bedgood&Associates Real Estate Group

Founder/Owner