Essential Marketing strategy

“No sales, no company.”– Mark Cuban

Marketing Strategy

1

2

3

4

Online sales

Apply APP

Customers

Channels

Train of Marketing Thoughts

1Support

2Connection

3Engagement

4

How apply marketing strategy into reality

Multi-channel

How to support your APP ?

homeTechnical

Support

How to support your APP ?

1. Attract the Right Audience

2. Properly Manage Expectations

3. Remove Barriers to Sign-up

4. Drive Engagement & Investment

5. Make it Easy to Share

Marketing

support

CRM

Centered on valued customer

customers loyalty

Reliable

Credible

Responsive

Trained

Easy

Enlarge marketing channels

Customer

App

stores

Sales SourceSales Source 2011 2012 2013

In Store 94.4% 93.3% 90.6

On-line 5.6% 6.7% 9.4%

Total 100% 100% 100%

Website

Revenue by Region

Region Percent of Revenue

North America 49%

Latin America 38%

Europe 9%

Asia/Pacific 4%

Total 100%