The Estate Agent’s 3-Part-Guide to Instruction-Winning Photos

What to do after the shoot

What to do before the shoot What to do during the shoot What to do after the shootThat’s this Guide!Download part one >> Download part two >>

“No longer can one simply list a property. One must do so in such a way that the property looks more attractive

and click-worthy than thousands of others.

The right technology can help agents do exactly this. One such way is using photo enhancing and floor plan

app, PropertyBOX."

Contents

Your photo editing checklist

Before and after editing

The anatomy of a great Rightmove listing

All property photos used in this Guide were taken by KeyAGENT’s professional photographers; many of whom have been shooting for decades. Don’t get disheartened if your photos don’t come out like this; that’s what the pros are for.

Choosing the right photo editing software

How to get more detailed views on Rightmove

Click on the page numbers to jump straight to the good stuff

Resources

PropertyBOX

Part two: during…

In the second instalment, we discussed what you need to know while on your photoshoot, with detailed information on camera settings, composition techniques and how to take a great exterior shot.

2 3

Now: after the shoot

This time, we’re running through the magic of photo editing and how PropertyBOX can help you wow your vendors. We’ll also discuss the anatomy of a fantastic Rightmove listing, with tips to make your property listing shine brighter.

Part one: before…

The first part of this photography course for estate and letting agents looked at what you need to organise before the shoot, including kit, lighting and home staging.

Remind me what to do before the shoot >>

1Remind me what to do

during the shoot >>

The magic of beautiful photography

The team at Rightmoverecently revealed that when two agents listed the same

property, the agent who took significantly more care in taking

and editing their photos got

300% more leads.

Choosing the right photo editing software

Even if you master photo editing, it still takes precious time. At KeyAGENT, we help agents focus on what they’re really good at – selling and letting homes. That’s why we created PropertyBOX: so if you haven’t been able to work with a KeyAGENT professional photographer, you can still have beautifully edited photos without having to learn complicated software like Photoshop and Lightroom.

The go-to solutions for editing your photos are Photoshop and Lightroom. They’re great tools, as there’s almost nothing you won’t be able to do if you develop a professional-level knowledge of the interfaces. Obviously, it can be tricky –particularly when you’re trying to add in a blue sky or remove an object like a bin or car.

Adobe has recently changed its charging structure, and business licences start at £25 per application per month.

5Sign up for PropertyBOX

Your photo editing checklist 6What to look out for when having your photos edited

See before-and-after examples >>

• Virtual dusk – help viewers envision what it’s like after nightfall

• Virtual staging – give some character to empty rooms

• Other major requests as and when they arise

PropertyBOX is constantly evolving. Right now, we’re working on updates that will allow you to put in special requests for:

Corrected exposure to make the room or external look bright and airy, including adjustment of shadows and highlights

Converging verticals – no more slanted lines

Colour correction (think greener grass)

Blue skies

Any graininess removed

When putting your photos through PropertyBOX, you’ll get:

Before and after:adjusting exposure

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Before and after:removing shadows and highlights

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Before and after:removing shadows

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Before and after: colour correction and blue skies

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The anatomy of a great Rightmove listing

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Choose the best featured photosThis agent has used two tactics: one of an impressive terrace, and one with an eye-catching block of colour. Research what house hunters will see when searching, and choose the photos that will stand out the most.

Remember: kitchens are the most expensive rooms to renovate, so a beautiful kitchen can be a huge selling point

The anatomy of a great Rightmove listing

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Make your summary description Work for youYou have 300 characters, so make it punchy, as every word counts. Be straight to the point, don’t repeat any information the house hunter already knows and consider a clever use of capitals.

The anatomy of a great Rightmove listing

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Use 6+ photosRightmove research shows that users respond best to properties with at least 6 photos.

The anatomy of a great Rightmove listing

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Upload floor plan separatelyThis way you’ll get the floor plan icon. Since 81% of buyers think floor plans are either very useful or essential*, it’s a small but important detail. Make sure yours is uploaded at 900 x 900px.

The anatomy of a great Rightmove listing

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Only upload once you’ve used PropertyBOX on the photosYour property will only be

included in the Rightmove instant alert emails once (unless you reduce the price by over 2%).

Make sure the photos that go to your house hunters’ inboxes are

the best they can be.

The anatomy of a great Rightmove listing

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Key featuresUse all ten slots in the ‘key

features’ section for maximum impact. You can

use this area to talk about the property itself, as well as any

incentives Help to Buy; or even interesting parts of the

like Neighbourhood.

The anatomy of a great Rightmove listing

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Resize photosMake sure your photos are sized at 1024 x 683 pixels (equivalent to a 3:2 aspect

ratio), and your floor plans at 900 x 900 (1:1 aspect ratio) pixels. That’s the minimum

size required.

How to get more detailed views on RightmoveDifferentiate your property– and your brand

Take a look at what Rightmove has to offer for homes in a similar area and budget to yours. Once you’ve established what they’ve all got in common – positive and negative – use this as a way to decide how to differentiate your listing. It might be that a Premium Listing is right for this property; or there could be other ways of standing out.

Options like virtual staging & adding in a virtual dusk are coming to PropertyBOX soon, giving agents a huge opportunity to stand out from the competition.

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Write beautiful summary descriptions

Put your English skills to good use within your 300 characters. Is it a “bedroom” a or “well-lit master bedroom”?

If you're not 100% confident in your writing skills, there are apps that can help. Run your copy through Grammarlyor Hemingway to make sure it's written in the most engaging (and grammatically correct) way.

Did you know…

The team at Manchester-based agency Thornley

Groves recently saw a 20% jump in their number of

detailed views per property per day after they started

using PropertyBOX to enhance their photos.

Be the first to use virtual dusk and virtual staging >>

The instruction-winning power ofprofessional floor plans

According to Rightmove, 50% of vendors and 43% landlords wouldn’t instruct an agent who didn’t provide a floor plan. It’s important to house hunters, too: 81% say floor plans are very

useful or essential.

Now you’ve nailed how to take instruction-winning photos and why running them through PropertyBOX is a key route to

more viewings, we’ll move onto the next biggest area for your property listing: a professional floor plan. Don’t miss the

Estate Agents’ Essential Guide to Professional Floor Plans.

Pre-order the Course for free >>

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In the Floor Plan Course…You’ll learn about how to get the best floor plan in the least amount of time:

• Measurement shortcuts

• Improved accuracy

• Halve your sketching time

• Free apps to eradicate tricky floor plan software – for good

• And more

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Congrats! By reading this Guide, you've taken the first step towards

better property photography.

PropertyBOX, the world's first floor plan and photo enhancing app will help you take the

next step.

With rapid file processing, it quickly delivers digitized, enhanced and ready-to-use images.

Take the next step >>

Resources

Sign up to the KeyAGENT blog [voted 17th

best in the world] >>

Pre-order the floor plan course >>

Get access to PropertyBOX >>

Get part 1: What to do before the shoot >>

Get part 2: What to do during the shoot >>

PropertyBOX