the evolution of a data driven cultural impact report for greater boston a ssociation of p erforming...
TRANSCRIPT
The Evolution of a Data Driven Cultural Impact Report for Greater Boston
ASSOCIATION OF PERFORMING ARTS SERVICE ORGANIZATIONS 2014 CONFERENCE
What Changed Our Thinking?
Capitalize on new cultural data resources to inform the conversation about the arts’ cross-sector impact on the region
Leverage a new energy around collaboration and collective action following the 2013 Boston Mayoral campaign
Identify those key data points that the entire community can rally around and use in casemaking
Our GoalsTo educate and inspire key stakeholders and the civic and corporate sectors in the value arts and culture brings to the region
To help shape a common narrative for Greater Boston’s arts and cultural organizations
To continue to position ArtsBoston as a key thought leader on data-driven market knowledge for the cultural sector
Who Are We Targeting?
Corporate and Civic Leaders
Community Stakeholders & Partners
Arts Organizations, Leaders & Boards
The Evolution of ArtsBoston
TodayTomorrow
An advocate that provides Boston’s
arts and cultural organizations with the
understanding and resources they need to
build their audiences and work more
efficiently and productively
A resource for consumers to gain
affordable access to arts performances
throughout Greater Boston
A connector that brings together directors of
arts and cultural organizations with corporate and
civic leaders to collaborate for mutual benefit
A research-driven organization that
collects and disseminates data providing insight into
the arts and cultural sector and its broad impact on
the region
A creative partner to all those who work in,
have an impact on, and can benefit from an
association with Greater Boston’s arts and cultural
institutions
Our Approach
CDP Research
Context
Stories
The Arts Factor
Most compelling data came from research into the Mass Cultural Data Project, which hadn’t really been used for any major sector-wide reporting yet
Contextual data connects information to something tangible that the audience can quickly understand
Stories bring the data to life
A Few Highlights from the Research
More arts and cultural organizations per capital than any other major city in the U.S.
$1 Billion industry
26,000 jobs
Total attendance of 18+ million, including 39% at free events
Storytelling“I chose Boston because of the cultural life: symphony, colleges, theater, beautiful architecture, etc. These things attract the kind of intelligent people we’d like to employ.“
Context
Total Attendance18 Million
OR
4X the total attendance for the Red Sox, Patriots,
Celtics, and Bruins COMBINED
Priorities for the Report
Visually engaging
Not too much text
Build a brand that can have a life after this initial report through digital content
Rolling Out The Arts Factor: Print Report
Rolling Out The Arts Factor: Digital Content
Rolling Out The Arts Factor: Launch Event
June 10, 2014
Boston’s Calderwood Pavilion (which is itself one of the impact stories highlighted)
Corporate and civic leaders, key members of funding community, arts sector partners, arts community
Rolling Out The Arts Factor: Engagement Tour
Sharing our story
Getting the numbers out there
Jumpstarting conversations
Finding common ground for action
Why This Matters
The right service, at the right time
Ensuring the arts are at the table during discussions about quality of life and impact
Framing our case using language non-arts people can understand
