the evolution of display advertising in affiliate marketing
TRANSCRIPT
![Page 1: The Evolution of Display Advertising in Affiliate Marketing](https://reader033.vdocument.in/reader033/viewer/2022051710/5a6d17887f8b9a22428b4ccf/html5/thumbnails/1.jpg)
The Evolution of Display Advertising
in Affiliate Marketing
Presented by
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Evolution of Display Advertising
• Introduction of display advertising to affiliate world
• Regulations impacting affiliate display advertising
• Getting the most out of display ads in affiliate
marketing
• Impact of Web 2.0, 2008 Recession, HTML5
• Recent Challenges
• Q&A
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How Did Display Advertising
Revolutionize the Affiliate Landscape?
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In 2000 FTC Regulations Introduced to Try
and Reduce the Following:
Email Spamming
Adware
False Advertising
Forced Clicks
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What Opportunities Did Web 2.0
Present?
New advertising channels for affiliates to capitalize on.
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What Makes Display Ads So Powerful
for Affiliate Marketing?
Small budget
Large inventory
Wide reach
Hyper target audiences
Immediate ResultsTap into foreign markets with ease
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What Happened When the Recession
Hit in 2008?
The Bad? The Good?
Source iBusiness
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2009 FTC Regulation Updates
Key points from update:
– Consumer protection laws such as the FTC’s prohibition on “unfair
or deceptive acts or practices” apply to all media, including mobile
devices.
• Ex. sending spam via text messages
– Disclosures must be placed “as close as possible” to the claims.
– Scrolling should not be necessary to find the disclosure.
– If it is too difficult on a particular platform to make disclosure clear
and conspicuous, the platform should not be used for
advertisements.
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Rise of Native Advertising
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How Can Affiliates Win with Native
Advertising?
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What Challenges and Opportunities
Arise with HTML 5?
New Ad Format
for Affiliates to
Consider
360 Approach
CHALLENGES?
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Other Recent Challenges?
Mobilegeddon
Is your site mobile friendly?
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